What are the Benefits of Google Shopping Ads for E-commerce?

The first e-commerce sale in history was made in 1994, when Dan Kohn, a 21-year-old lad sold a Sting CD for $12.48 to his friend through his website, Net Market. The transaction was completed using an encrypted credit card. It may sound simple, but that transaction paved the way for the giant e-commerce industry you see today.

Electronic commerce (popularly known as e-commerce) is a business model where companies and individuals get to buy and sell their products and service offering over the internet. E-commerce can be operated using internet-enabled devices like tablets, computers, smartphones, and other types of smart devices.

It’s safe to say that the twenty-first century is the e-commerce era, and you get to buy and sell almost all kinds of products (or services) over the internet. Products like plane tickets, music, books, and financial services like online banking and stock investing can be carried out via e-commerce.

But how do you drive customers to your e-commerce store? Well, that’s where Google Shopping Ads for e-commerce comes in. But before diving into that, here are some things you have to know about the e-commerce industry.

• Ecommerce involves the buying and selling of products (or services) over the internet
• It is done using smart devices like smartphones, tablets, and computers
• Almost everything can be bought and sold using e-commerce
• It can easily substitute brick-and-mortar stores. However, there are business owners who opt for both
• Ecommerce works in four market segments namely consumer-to-consumer, business-to-business, consumer-to-business, and business-to-consumer.

Do Google Ads work for e-commerce?

It’s no news that Google Ads is arguably the most reliable way of driving customers to a business. The difference lies in the type of Google Ads you’d use. Also, the optimization tool comes into play as it’s one of the things to help you keep a close eye on your campaign.

There is no one-size-fit all when it comes to creating a winning Google marketing strategy — even experts struggle with that, and that’s why after creating a campaign, marketers tend to keep a close eye on it as they tweak it until they start generating their desired result. Ultimately, everyone desires an excellent return on ad spend (ROAS).

But do Google Shopping ads work? Well, you’ll discover that in the next section.

Do Google Shopping Ads work for Shopping?

Shopping campaigns are reliable ways of promoting your online business, generating traffic, and getting qualified leads for your business. To get started with Google Shopping Ads, you’ve got to upload your products to Google Merchant Center and create a campaign in Google Ads. After that, you’ve got to create ads. Ads are the mechanism by which your products are displayed in front of your target audience.

It would be best if you create visually appealing ads like the placements Shopping Ads. Why placement of Shopping ads? Since text ads display only texts, shopping ads are a much better fit since they showcase product photos in addition to the price, title, and store name to the potential customers.

This way, your customers get to have a strong sense of your product offering even before clicking on your ads. In a nutshell, you’re much more likely to get qualified leads when using Google Shopping Ads.

There are countries where marketers have to be part of the Comparison Shopping Service (CSS) program. For such marketers, they get to create Google Shopping Ads using one or multiple CSSs. There are CSSs where your product data and campaigns will be managed, while tools are provided in other CSS types.

These tools will help the marketer or business owner to easily manage their setup themselves. If you’re still sitting on the fence, here are some benefits why you should opt for Comparison Shopping Services.

Benefits:

• Better qualified leads: Business owners who desire to improve the quality of their leads could feature their product information in the ad. This way, customers get an overview of what they’d expect. And if they visit the website, they are much more likely to make a purchase. For instance, when someone searches for running shoes on Google, the customer will see some running shoe features on the Shopping ad. The vital product information like color, and the price will be clearly displayed on the ad, and before the customer clicks on the ad, the customer must have had a good sense of what the product is about, and would pretty much visit the website with the intent of buying the running shoe. In the long run, Google Shopping Ads helps qualify leads.
• Easy retail-centric campaign management: Your ads are shown to relevant customers using terms stated in the Merchant Center data feed, and these are more effective than keywords. This strategy helps you to easily browse your product inventory, and create product groups for your most preferred items.
• Broader presence: Several Shopping ads can appear to a single search query by a customer. And there are times when you’d have a mix of a Shopping ad and a text appearing at the same time. This way, you’ll most likely have a broader reach to one customer.
• Competitive data and powerful reporting: You get to have thorough details on how your products are performing. There are filters to help you know your products are performing. This way, you get to draw insight from the data provided, and also identify growth opportunities when it comes to your business.

Here is an example of Shopping Ads.

Google Shopping Ads does not guarantee results. Yes, it helps position your product or service offering in front of the right people, but it does not guarantee a result. If you want to generate good results, you’ve got to take a close look at your ad. Your campaign strategy has to be good — and that’s where monitoring tools like the PPC Signal tool come in.

The PPC Signal tool helps you keep a close eye on all sides of your campaign. This way, you get to identify what’s working and what’s not, and also come up with effective ways of optimizing your campaign in such a way that you generate the most result. There is the option of filtering your campaign using metrics, keywords, device type, geo, and much more.

Here’s what the PPC Signal dashboard looks like.

Campaign information is displayed as signals, and you can check it by clicking on the filter icon.

But how do you set up a Google Shopping Ad? Here’s an easy way of doing just that.

How do I set up a Google Shopping Ad?

Before creating a Google Shopping campaign, you’ve got to meet the requirements. However, if you’re eligible for a Google Shopping campaign, here is how to create one.

1. Sign in to a Google Ads account
2. Click on Campaigns. It’s found on the left of the page menu
3. Click on the plus icon. After that, click on the new campaign button
4. For “Campaign type,” choose Shopping and click on next
5. Choose your most preferred advertising option
   • Campaign name
   • Merchant
   • Country of sale
   • Inventory filter
   • Bidding
   • Daily budget
   • Campaign priority
   • Network (Google Search Network, Google Search Partners)
   • Devices
   • Locations
   • Local inventory ads.
6. Click save and continue.
7. Create an ad group by providing some pieces of information. The ad group should include individual product ads created automatically by using information available in the Merchant Center account.
8. Provide Ad group name and Bid.
9. Click Save
10. You’d be directed to the product group’s page where you’ll observe the “All products” product group that has the products in your campaign. There’s the option of creating more product groups and making specific bids using the subdivisions option.

FAQs:

How e-commerce is changing our life?

E-commerce websites have immensely contributed to the evolution we see in how we work, play, and live. Furthermore, the young generation is taking advantage of social tools. These social tools pretty much improve how they cooperate, share, and act together.

What is the difference between Google Ads and Google Shopping?

With Google Search Ads, advertisers have to input their preferred keywords. However, Google Shopping keywords are automatically sourced by Google. These keywords are pulled from the product descriptions and titles.

What is the benefit of Google Shopping Ads?

Google Shopping Ads helps you to reach your customers and those who may have buying intentions. The way your Google Ads are displayed to your customers is largely dependent on the product data and search terms.

What are Google Shopping Ads?

Google Shopping Ads shows information about the products you want to sell. Creating Shopping Ads is somewhat straightforward — you’ve got to use the Google Merchant Center to set up product information. After that, you’d have to use Google Ads to create Shopping campaigns.

Wrap Up:

Running a profitable business goes beyond having a good product or service offering. You’d have to market your business — and that’s where Google Ads comes in. With Google Ads, you get to advertise your business to a wide range of audiences. These Ads are flexible and there are easy ways of starting, stopping, pausing, and adjusting your bids.

The best part, Google Shopping campaigns help you appear multiple times for a single search. This will, in turn, boost your chances of converting your traffic into loyal paying customers.

If you use a mix of the Google Shopping campaign and the Google Ads, you’ll most likely appear on both search ads and organic results — and that’s some massive traffic for business owners with great product offerings.

On the flip side, Google Shopping Ads for Ecommerce does not guarantee sales. Other factors come into play, and that’s why you need optimization tools like the PPC Signal tool. The PPC Signal tool helps you keep a close on your campaign. In the long run, you get to know ways to optimize your campaign to generate better results.

Now you know the benefits of Google Shopping Ads for e-commerce, what product(s) will you promote using Google Ads?