Google Keyword Planner Tool 2023

The Google Keyword Planner tool has always maintained a reputation as a free and effective tool for analyzing how and what your leads are searching for on the Internet. The Google Keyword Planner of 2021 will be no different and continue to provide excellent and cost-free insights to content marketers, PPC managers, SEO experts, and other digital marketing professionals.

This discussion will look at the Google Keyword Planner tool and how it can be used to produce even greater marketing results in 2021.

What Is Google Keyword Planner?

Research and strategy are two of the key principles of effective digital marketing. Google’s Keyword Planner assists in both.

When a marketer enters a URL, topic or searches term into the Google Keyword Planner tool, they receive hundreds of related searches and keyword topics in return. Each result is a viable keyword option that a marketer can use in their strategies.

But, the planner doesn’t just stop at listing new and exciting keyword opportunities. It also includes key data into the effectiveness of each term. Search volume, for example, shows the marketer how popular a keyword is.

After all, you want to build your search marketing strategies around topics that customers are actually searching for.

The Google Keyword Planner also analyzes how much competition is available for each keyword listed. When you find keywords with high search volume and low competition, it’s a very rich marketing opportunity.

Finding new keywords (research) and providing insight into which ones to use (strategy), that’s what the Google Keyword Planner offers.

Why Should You Use Keyword Planner?

In the Digital Age, marketers have all of the necessary tools and data to create accurate, targeted and informed decisions. As we step further and further into the tech-enriched future, the level of guesswork diminishes.

In short, marketers no longer have to cast wide nets and hope for the best.

The 2021 Google Keyword Planner tool helps marketers make these smart, accurate and targeted choices with regards to their content, SEO and PPC ads.

The old adage of ‘knowledge is power’ is never truer than today. Neglecting this free and effective solution means failing to utilize every amount of available knowledge to guide your digital marketing strategies.

Again, keywords assist nearly every facet of digital marketing. Effective use of popular search terms is at the foundation of successful online marketing.

Find Keywords Versus Get Search Volume And Forecasts

When you enter the Google Keyword Planner, you’ll be given two options:

1. Find Keywords
2. Get Search Volume And Forecasts.

Find Keywords is the research part of the planning tool. If you’re looking to discover new keywords for your marketing efforts, then this is the best option. Each fresh keyword opportunity is paired with data regarding its monthly search volume, competition, and ad costs.

Get Search Volume And Forecasts is the step after you’ve created your list of target keywords. By entering this list into the forecasting tool, Google shows data regarding the expected ad results. These forecasts are especially useful for PPC marketers.

However, you can also see historical search volume rates for the last year. This data is usable by all marketers.

4 Tips For Google Keyword Planner In 2021

Marketers are always finding new ways to use existing tools and that includes the Google Keyword Planner feature. Here are 4 strategies that you can apply to your own efforts:

1.) Don’t Ignore Filtering Settings

Within the Google Keyword Planner tool is the option to adjust results by a number of different settings and parameters. You can use these filters to narrow your search by topic or adjust results by data relevant to your marketing objectives.

For example, if you’re not interested in PPC marketing, then you don’t need the data on top of page bids.

You can filter your keyword searches by language, location, and several other options.

2.) Search By Competitor Websites

Log into Google Ads, go to Tools then Keyword Planner. By default, there is “Start With Keywords”, for the competitor’s website you can click on “ Start with Website”.

You can then paste the URL of the page and then you can check to crawl only that particular page or the whole website. As a result, you will find the results of all keywords related to that page with search volume and CPC.

3.) Explore Branded Keywords

On the topic of competitors, you can also use Google Keyword Planner to look at the search volume of branded keywords. Are Google users more interested in your brand(s), or your competitors’?

This data may help you identify the brands or products within your company that are most popular.

4.) Utilize Other Keyword Tools

Google Keyword Planner is one of the most popular marketing tools available, but it is far from the only one. It’s not even the only keyword-focused marketing tool.

A lot of experts use two or more of these keyword planning solutions in conjunction with one another. Some tools yield more or different keyword results than Google Keyword Planner.

Having another tool on your belt expands your marketing and keyword data. This adds another layer of evidence to the insights you’ve acquired from Google Keyword Planner, while also inspiring opportunities that aren’t visible with only Google’s planner.

PPCexpo provides an excellent keyword planning tool which helps to speed up your search campaigns. It has easy to use UI to give you ease in finding and understanding of the different combination of keywords.

Conclusions

Using the Google Keyword Planner in 2021 is still an advantageous step towards improving your digital marketing strategies. Remember, it’s about making accurate, targeted and data-informed decisions.

You need to use everything at your disposal to achieve successful digital marketing. You can further explore about keyword optimization in Google search campaigns to get more idea of how keywords optimization is important in going a step ahead.