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Keyword research involves looking out for phrases (or search terms) people use while making search queries. Keyword research is a vital piece of the Search Engine Optimization (SEO) process. It also plays a role in the development of your general marketing strategy.
With keyword research, you can easily uncover relevant queries, the popularity of these queries, and their ranking difficulty. However, to get the most out of your keyword research, you will need a Google keyword analysis tool.
In this guide, you will discover what the Google keyword analysis tool is, and how to use it. But first, you will have to know what keyword analysis is.
In this blog, you’ll learn the following:
Keyword analysis involves the identification and evaluation of phrases (or keywords) users use during search queries. They are frequently searched phrases (or keywords) in an industry or niche. During keyword analysis, you will analyze the competition, search volume, and relevance of the keyword. The primary objective is to optimize your web content and boost your search engine visibility.
Some experts assume keyword analysis to be the same as keyword research. Well, these two terms are the same.
Identifying high-traffic and relevant keywords will help you optimize business elements like Meta tags and website content. This will, in turn, help boost your organic search rankings. All these will increase your visibility, and draw quality traffic to your business.
Keyword analysis enables you to dive into the minds of your audience. Diving into the minds of your audience will help you understand their language, and what intrigues them. With the new insights, you can come up with better content creation techniques that align with your target audience. Your content will have to address your user’s pain point. In the long run, you will create more valuable and engaging content.
Keyword analysis offers you valuable insights into what your competitors are doing. It can also help you identify any opportunities or gaps in your industry.
A keyword analysis is a must for business persons who manage pay-per-click (PPC) campaigns. Choosing the right keywords helps in:
Keyword analysis plays a role in optimizing website structure, internal linking, and navigation. When all these pieces are in place, you will have a more improved user experience. Improved user experience, to a large extent, leads to the overall satisfaction of your web visitors.
Here are ways of finding keyword ideas.
Brainstorm relevant words, phrases, or keywords that are relevant to your industry or business. What words (or phrases) will your audience be using when making search queries?
Analyzing your competitor’s website will help you identify their target keywords. There are tools to help you perform these keyword analysis.
Keyword research tools like the Google Keyword Planner and the PPCexpo Keyword Planner are of the essence. These tools will help you gain insights into the competition and search volume of the related keywords.
Related searches are always displayed on Google’s search engine result pages. These suggestions will give you a clue about relevant and popular keywords in your industry.
Google Trends helps you to see trending keywords and topics. It offers vital information on search volume and keyword popularity.
Keep a close eye on online forums and social media platforms that relate to your industry. Monitor the phrases or terms your target audience uses when making comments and discussions on these platforms.
Analyze your customer reviews, feedback, and support queries. Look out for keywords (or phrases) that explain their challenges, needs, or satisfaction with your product (or service) offering.
Long-tail keywords typically generate low competition, and they’re more specific. They also unveil the user intent, and may likely generate higher conversion rates.
Here are steps to help you effectively prioritize keywords.
You should focus on keywords that align with your business and target audience. These keywords pretty much show your customer intent.
Keyword research tools can help you evaluate the search volume of your target keywords. Higher search volume translates to more visibility and traffic. However, you need to realize that keywords with high search volume tend to draw more competition.
Keep an eye on the level of competition of the keywords. Look out for keywords with moderate competition. With these keywords, you stand a chance of effectively ranking and competing. Identify the gaps (or opportunities) your competitors may have been overlooking.
What’s the user intent behind your keywords? Are your target audiences looking for information, searching for solutions, or do they want to make a buying decision? Your keyword should align with the exact stage your customer is in the buyer journey.
What’s the conversion potential of the keyword? Some keywords drive massive traffic with little conversion. Double down on keywords that are more likely to generate more conversions for your business.
Long-tail keywords are more targeted and specific. These keywords typically generate low competition and attract quality traffic.
Focus on keywords that differentiate your brand in the marketplace. These keywords usually amplify your brand’s unique selling points.
Keep a close eye on the trends and seasons that relate to your business. Take advantage of keywords that align with seasonal demands and current trends.
What are the resources and capabilities of your business? These should be put into consideration when looking for keywords. As a general rule, you should focus on keywords that help you create relevant, high-quality content for your audience.
Let’s say you want to sell weight loss medicine, you have to figure out what people are looking for. The first step is to come up with a keyword like “weight loss medicine”. Use tools like the PPCexpo Keyword Planner to search for the keyword. Results similar to the one below will be displayed during the search.
Here is other information that can be gotten from the tool.
Similarity:
The tool helps you find keywords that relate to your business. You can start by performing searches using your guess keywords. After that, related keyword suggestions will be displayed for you.
Google Search Volume:
You need to focus on keywords with significant search volume. The tool is built with a filter feature to help you narrow down your keyword research process. You can narrow down your search to keywords with a search volume between 1300-27,000 with the filter.
Low and High Bid:
Bid shows how much you will be charged every time someone clicks on your ad. From your list of keywords, opt for the ones with low CPC.
Visualization:
Take advantage of the visualization tools in the PPCexpo Keyword Planner. The visualization feature will help you figure out the right keyword(s) for your business. Let’s say you want to represent your keyword data on a Scatter Plot. All you need to do is click on the “Scatter Plot” option.
After clicking on the “Scatter Plot”, a screen similar to the one below will be displayed.
The visualization helps you figure out keywords with high search volume and low CPC.
Global Search:
There’s the option of looking for the global search volume of your keywords. To do that, select the “All” option to get the global keyword data displayed for you.
The icon will change to a globe, and the global keyword data will be displayed on your screen.
Long-Tail Keywords:
The tool helps you uncover long-tail keywords that are suitable for your business. To do that, click on the “Keyword Type” option and select “Long-tail keywords” from the drop-down menu.
After that, a list similar to the one below will be showcased on your screen.
Export:
There’s an option for exporting your keyword research data. To do that, click on the “Export” button.
The PPCexpo Keyword Planner and the Google Keyword Planner are arguably the best tools for analyzing Google keywords. These tools offer insights into the competition, search volume, trends, and related keywords.
PPCexpo Keyword Planner helps you understand Google keyword details. The tool offers insights into the competition, search volume, related keywords, and trends of your desired keywords.
The four keyword types are:
The three factors to consider when choosing a keyword are:
A keyword analysis is a vital piece of paid advertising, content strategy, and search engine optimization (SEO). Performing keyword analysis will help a business optimize its online presence, understand user intent, attract the right traffic, and boost its online visibility. Good keyword analysis also helps in improving your digital marketing efforts.
To get started, you should settle on a keyword research tool. The right keyword research tool helps you identify popular keywords with high search volume. When it comes to keyword research tools, you should consider using PPCexpo Keyword Planner. The PPCexpo Keyword Planner helps you discover vital information like:
The visualization feature helps you to quickly perform the keyword analysis process. With the visualization feature, you can easily represent your keyword data on graphs like scatter plots or bar charts.
Now you know the various Google keyword analysis tools, what tool will you be using for your keyword analysis?
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