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Google callout extensions are a must-have, especially if you’re running ad campaigns.
Why?
Callout extensions are features similar to site links (but without the links) that Google recommends advertisers to draw attention to unique selling points and important product details and benefits.
You can feature up to four callouts in your ad, each limited to 25 characters each, and must have at least two callouts for them to display.
Yes, you read that right.
Google callout extensions can be used with other ad formats, like site links. More so, you can create, and manage them within the Ad Extensions tab in your account.
You can add callouts at the account, campaign, or ad group level. And this allows you to use general information at the account or campaign level and specific callouts for each ad group.
Callouts can help boost your clickthrough rates. According to Google, campaigns with callout extensions record clickthrough rates 30% higher.
To track the performance of the callout extensions, you need a tool that provides you with ready-to-use insights related to CTR performance. And this is because tracking the performance of Google callout extensions can be time-consuming.
It turns out there’s a tool that can save you time by delivering you actionable insights related to your callout extensions for optimization purposes.
In this blog, you’ll learn:
Before we delve right into the how-to guide, let’s define the term below:
Google callout extensions are a snippet of text that appears in the ad next to your business name or phone number.
The information you put in the extension can influence potential customers to call you, click on your website link, or contact you via email. There’re many ways to use callout extensions in Google Ads.
Whether you want to draw attention to a new product, offer an exclusive discount, or highlight a featured item on the homepage, callout extensions can help grow your clicks and conversions.
Extensions are mostly used in Google’s search network campaigns. You have unlimited access to 10 callouts available depending on the browser, spacing, and device.
Your extensions should be short, bold statements that quickly convey why a visitor should click on your ads or contact you for more information.
Examples of tested and proven callouts include:
Avoid using callouts that are generic, vague, or very long.
Below is a callout extension example.
How callouts work is not rocket science. Besides, there’s no cost to add callout extensions in your ad campaigns, but you’ll be charged as usual for clicks on your ad. This extension will add more words in your ad to attract the audience attraction.
By default, an ad group uses callouts you’ve created at the account level.
If you create callouts at the campaign or ad group levels, the existing ones will be over-ridden.
You have the option of disabling a callout for an ad group. And this can remove callout extensions set at campaign and ad group levels.
How to edit callout extensions, should never stress you. Keep reading to discover more.
How to schedule callout extensions should never consume massive amounts of your time. Keep reading to discover more.
Check out the benefits of Google callout extension examples below.
Callout Extensions can help improve your clickthrough rate (CTR), which measures clicks relative to impressions received.
Google uses extensions index or rank ads based on their relevance to users’ intent. Google ads with extensions are more likely to rank higher than those without.
When leveraged maximally, Google callout extensions can increase the visibility of your brand. You can use the feature to highlight certain aspects of your business, products, or services.
Google callout extensions can influence the target users to take action, such as watching a video, downloading a resource, or simply learning more about a brand and its offerings.
Keep reading because we’ll cover Google ads callout extensions best practices in the coming section. You don’t want to miss this.
We’ll cover the Google callout extension examples in the coming section to inspire your imagination. You don’t want to miss this.
Check out some of the Google callout extensions that are proven to increase clickthrough rates (CTR):
Tracking the performance of your Google callout extensions is easier said than done.
You’re likely to be confronted with different levels of complexities. And these complexities can easily overwhelm you or consume your time immensely.
‘Time-scarcity’ is one of the recurring problems in today’s world. You don’t even have enough time to get to half of the activities you hope to resolve.
Essentially, there’s always a lot to do in a typical working day of a business owner. Not to mention, manually analyzing your data leaves room for human error.
It would be best if you automated some of the most time-consuming activities, such as tracking the performance of your callout extensions to boost CTR levels.
Without an AI-driven marketing campaign software, you’ll have to spend an exhausting amount of time analyzing your PPC campaign’s data for opportunities and risks hidden within the ever-changing stream of numbers.
This is where PPC Signal comes in.
So, what is PPC Signal?
PPC Signal is designed ground-up purposely to help you optimize your clients as quickly as making a cup of coffee.
Besides, the AI-driven application is designed to help you implement data-driven strategies at an affordable price.
PPC Signal uses artificial intelligence technology to automatically monitor your Google ads campaign data for changes significant enough to require your action, such as falling clickthrough rates (CTR).
These notable changes can be categorized as shifts, trends, or outliers.
A shift occurs when a series of consecutive data points fall above or below the norm. On the other hand, outliers are single data points that fall way above or below the standard deviation line. Trends are the relatively long-term up and downswing movement of a particular phenomenon.
These noteworthy changes are presented as signals.
Each signal is labeled as either a risk or an opportunity.
You have absolute freedom to choose the noteworthy changes to pursue.
Below is a dashboard of a PPC Signal analyzing a Google ads account.
On the left side, it has filters, which provide multiple options, such as dimensional insights. The blue Explore button provides more details about a signal using charts and additional information.
You can easily bookmark a signal for later reference by clicking the Bookmark button.
For instance, the first signal in the dashboard above reports a decline in clicks while impressions are increasing. The aforementioned is an anomaly because clicks and impressions should have a directly proportional relationship.
The red color denotes a risk, which should be urgently acted upon.
If you click the blue Explore button, you’ll come across a window with a visualization chart providing extra insights into the opportunity or risk detected by PPC Signal.
Also, you have an option of accessing key insights via tables, as shown below. To interpret the table below, check the color codes for each column. For instance, green denotes growth while red shows decline.
Google callout extensions are a snippet of text that appears in the ad next to your business name or phone number.
It enables you to add more text to your ad to spotlight free shipping, discounts, price matching and more.
Callout Extensions can help improve your clickthrough rate (CTR), which measures clicks relative to impressions received. Secondly, Google uses extensions index or rank ads based on their relevance to users’ intent. Google ads with extensions are more likely to rank higher than those without.
Callouts are basically use to guide visitors about the offers that a company has while Sitelinks send visitors to pages where they can get assistance with whatever they are looking for.
Google callout extensions are a must-have, especially if you’re running ad campaigns.
Callout extensions are features similar to sitelinks that Google recommends advertisers to draw attention to unique selling points and important product details and benefits.
You can feature up to four callouts in your ad, each limited to 25 characters each, and must have at least two callouts for them to display.
Google callout extensions can be used with other ad formats, like sitelinks. More so, you can create, schedule, and manage them within the Ad Extensions tab in your account.
Callouts can help boost your clickthrough rates. According to Google, campaigns with callout extensions record clickthrough rates 30% higher.
To track the performance of the callout extensions, you need a tool that provides you with ready-to-use insights related to CTR performance. And this is because tracking the performance of Google callout extensions can be time-consuming.
So, what’s the solution?
PPC Signal is an AI-driven application you can leverage to track the performance of your Google callout extensions for optimum results. The easy-to-use application uses advanced algorithms to detect opportunities and risks in your Google ads account automatically.
No matter how complex or paralyzing your data is, PPC Signal provides actionable observations about positive and negative changes occurring in your marketing campaigns.
Sign up for a 7-day free trial to drive the sky-high clickthrough rates (CTR) in your Google ads.
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