Essential Google Analytics Report Example That Digital Marketing Professionals Need to Know About

For many digital marketing professionals, Google Analytics is paramount. Google Analytics helps digital marketing professionals analyze web data and explore ways to optimize web content. That way, these business users can drive web traffic and transform one-time web visitors into long-time readers.

Ultimately, Google Analytics dashboards may dictate a digital marketing professional’s success, and perhaps it is easy to understand why. Google Analytics dashboards empower digital marketing professionals with a quick, easy way to view a broad assortment of web insights. As a result, these business users can explore web insights and make informed decisions quickly.

Moreover, Google Analytics dashboards are easy to generate and customizable. This ensures digital marketing professionals can analyze a wide array of web data, however they choose.

Let’s not forget about the benefits of Google Analytics reports, either. Google Analytics enables digital marketing professionals to transfer the information contained within dashboards into PDF reports. By doing so, digital marketing professionals can analyze web insights in a standard PDF.

Perhaps best of all, digital marketing professionals can create many top-notch reports via Google Analytics, including:

1. Mobile Performance Report Want to find out whether web visitors are viewing a business website on smartphones, tablets and other mobile devices? Thanks to mobile performance reports, digital marketing professionals can assess mobile web stats.

A mobile performance report empowers digital marketing professionals to find out whether a company’s website is optimized for mobile device users. Therefore, the report provides many valuable insights to help digital marketing professionals enhance a mobile site — something that is exceedingly important in today’s always-on, always-connected global marketplace.

2. Traffic Acquisition Report Many visitors are checking out a company’s website, but where are they coming from exactly? Now, digital marketing professionals can gain insights into web traffic stats by using a Google Analytics traffic acquisition report.

This report may help digital marketing professionals discover innovative ways to enhance a business’ search engine optimization (SEO) strategy. Also, it often allows business users to identify strengths and weaknesses relative to web traffic acquisition and tailor their business efforts accordingly.

3. Content Efficiency Report Is a company’s website content hitting the mark with readers? With a content efficiency report, Google Analytics users can learn about content engagement.

A content efficiency report highlights the types of content that are generating reader interest, which content has been shown to transform prospects into customers and much more. Thus, a content efficiency report may help digital marketing professionals find ways to transform an ordinary content engagement strategy into an exceptional one.

4. New vs. Returning Visitors Report After a visitor checks out a company’s website, is he or she likely to return? Set up a new vs. returning visitors report via Google Analytics to find out. A new vs. returning visitors report provides extensive insights into a business website’s audience.

It ensures digital marketing professionals can analyze web traffic, bounce rate and other web insights in combination with one another to drive website improvements.

5. Landing Pages Report Where are visitors landing when they check out a company website for the first time? A landing pages report provides insights into how visitors are interacting with a website and enhance web content as needed. For digital marketing professionals, it is vital to set up websites that make positive first impressions.

Meanwhile, a landing pages report ensures these business users can uncover web content patterns and trends and optimize web content to engage visitors consistently.

Clearly, there are many reports that digital marketing professionals can use to get the most out of Google Analytics. But for business users who want to maximize the value of Google Analytics, additional reporting capabilities may be needed. PPCexpo is committed to helping digital marketing professionals enjoy state-of-the-art Google Analytics reports.

As part of our dedication to Google Analytics users, we’re introducing a new service that takes Google Analytics reporting to the next level. Our new service, dashboard in a file, enables business users to produce interactive PDF (iPDF) reports that contain Google Analytics dashboards.

This means business users can access visually appealing and informative Google Analytics dashboards on any device, from any location, at any time. Dashboard in a file even allows business users to produce interactive Google Analytics reports even if dashboards have not yet been created. Stay tuned for updates about dashboard in a file.