Google Analytics Dashboard on My Website

Many digital marketing professionals are committed to deep web data analysis. Yet few tools are available that make it simple for digital marketing professionals to quickly transform web data into actionable insights.

For example, digital marketing professionals sometimes are forced to utilize costly, time-intensive web data analysis technologies. Or, in many cases, digital marketing professionals may use web data analysis tools that fail to provide comprehensive insights. In both scenarios, digital marketing professionals struggle to obtain meaningful insights into web patterns and trends.

Thanks to Google Analytics, digital marketing professionals can obtain unparalleled web insights faster than ever before. In fact, this web data analysis service empowers digital marketing professionals to quickly and effortlessly generate the web insights they need to succeed.

Google Analytics: What Digital Marketing Professionals Need to Know When it comes to web data analysis, there may be no better choice than Google Analytics, and for good reason. Ultimately, Google Analytics offers a number of benefits, including:

• In-Depth Insights: Digital marketing professionals can explore web insights related to visitor location, social referrals and much more.
• Data Visualization Capabilities: Business users can craft interactive charts, graphs and tables to visualize a broad assortment of web insights.
• Easy to Use: Google Analytics is designed for digital marketing professionals of all skill and experience levels.
• Real-Time Analysis: Digital marketing professionals can use Google Analytics to track web insights in real-time.
• Free of Charge: Google Analytics is available at no charge, making it a great web data analysis service for digital marketing professionals at companies of all sizes.

Of course, no evaluation of Google Analytics would be complete without mentioning the service’s dashboards. Google Analytics dashboards help digital marketing professionals take the guesswork out of web data analysis.

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They visualize web insights in a reader-friendly format, ensuring that business users can maximize the value of web data. Plus, Google Analytics dashboards are easy to produce in just seconds, guaranteeing that digital marketing professionals won’t have to wait long to obtain meaningful insights. Let’s not forget about the broad assortment of Google Analytics dashboards that can be created, either. Some of the most popular Google Analytics dashboards for digital marketing professionals include:

• Active Visitors: Track the number of web visitors on a website at a given moment.
• New vs. Returning Visitors: Monitor the number of one-time visitors in comparison to the number of “regular” visitors.
• Top Content: Assess which content is hitting the mark with visitors, and which content fails to deliver the desired results.

Ready to create a Google Analytics dashboard? Here are the steps to craft a custom dashboard:

1. Open Reports in Google Analytics.
2. Select Customization, followed by Dashboards.
3. Choose +New Dashboard
4. Select Blank Dashboard (no widgets) or Starter Dashboard (default set of widgets).
5. Give the dashboard a descriptive title, then click Create Dashboard.

Google Analytics also enables digital marketing professionals to create PDF reports that provide anywhere, anytime access to the web insights contained within a dashboard. The PDF reports make it simple for business users to review web insights without limitations, but it is important to note that these reports lack the interactivity of dashboards.

How to create custom segments in Google Analytics

Armed with this data, we can create a custom visitor segment that we can track against targets (more on this shortly). To do this, we must go back to the audience reports and click on the chevron down to the left of “All sessions”:

Next, we’ll create our custom segment based on the demographics above. For the sake of this example, we’ll also include data from the Other Categories report under Interests Overview, which in our case was Art & Entertainment / TV & Video / Online Video:

Now all you have to do is name your custom segment and save it. Alternatively, you can test this advanced custom segment to get a better idea of ​​how many visitors fall within these parameters.

This segment can now be compared to other visitor traffic to gain insight into how certain types of visitors behave in comparison to each other, rather than forcing you to settle for a broad overview of all page views or sessions.

It’s worth noting that depending on your sample size, the specified date range, and the number of advanced segments you’re already using, this process can take a while (or even fail entirely), so you may need to Go back and make some adjustments before your custom segment will be saved successfully.

ADDITIONAL TIP FROM GOOGLE ANALYTICS: Once you’ve created your custom segment, you can further refine it by including the date of these visitors’ first session by specific date range. This cool feature was only introduced in the last month or so and allows you to further refine the way you track certain visitors. This can be very useful for remarketing campaigns.

A Google Analytics dashboard boasts an intuitive interface, one that enables digital marketing professionals to investigate web insights with ease. Comparatively, a Google Analytics report includes the information from a dashboard – and nothing more. At PPCexpo, we’re committed to helping digital marketing professionals in any way we can. In the weeks to come, we intend to release a service that enables digital marketing professionals to review Google Analytics dashboards in a report format.

Our service, dashboard in a file, helps digital marketing professionals transfer preexisting Google Analytics dashboards into an interactive PDF (iPDF) report. That way, business users can access state-of-the-art web data visualizations from any location, at any time. Furthermore, dashboard in a file streamlines the process of crafting custom Google Analytics dashboards and interactive PDF (iPDF) reports.

This means business users can instantly produce visualizations to fully understand all of the web data at their disposal. It won’t be long before digital marketing professionals around the globe can reap the benefits of dashboard in a file – stay tuned for additional details.