Categories
Many digital marketing professionals are committed to deep web data analysis. Yet few tools are available that make it simple for digital marketing professionals to quickly transform web data into actionable insights.
For example, digital marketing professionals sometimes are forced to utilize costly, time-intensive web data analysis technologies. Or, in many cases, digital marketing professionals may use web data analysis tools that fail to provide comprehensive insights. In both scenarios, digital marketing professionals struggle to obtain meaningful insights into web patterns and trends.
Thanks to Google Analytics, digital marketing professionals can obtain unparalleled web insights faster than ever before. In fact, this web data analysis service empowers digital marketing professionals to quickly and effortlessly generate the web insights they need to succeed.
Google Analytics: What Digital Marketing Professionals Need to Know When it comes to web data analysis, there may be no better choice than Google Analytics, and for good reason. Ultimately, Google Analytics offers a number of benefits, including:
Of course, no evaluation of Google Analytics would be complete without mentioning the service’s dashboards. Google Analytics dashboards help digital marketing professionals take the guesswork out of web data analysis.
Google Analytics Enhanced Ecommerce & all your product tracking is a powerful feature that lets you track user behavior across your online store & website You can collect data from your website with Analytics.
They visualize web insights in a reader-friendly format, ensuring that business users can maximize the value of web data. Plus, Google Analytics dashboards are easy to produce in just seconds, guaranteeing that digital marketing professionals won’t have to wait long to obtain meaningful insights.
Let’s not forget about the broad assortment of Google Analytics dashboards that can be created, either. Some of the most popular Google Analytics dashboards for digital marketing professionals include:
Ready to create a Google Analytics dashboard? Here are the steps to craft a custom dashboard:
Google Analytics also enables digital marketing professionals to create PDF reports that provide anywhere, anytime access to the web insights contained within a dashboard. The PDF reports make it simple for business users to review web insights without limitations, but it is important to note that these reports lack the interactivity of dashboards.
Armed with this data, we can create a custom visitor segment that we can track against targets (more on this shortly). To do this, we must go back to the audience reports and click on the chevron down to the left of “All sessions”:
Next, we’ll create our custom segment based on the demographics above. For the sake of this example, we’ll also include data from the Other Categories report under Interests Overview, which in our case was Art & Entertainment / TV & Video / Online Video:
Now all you have to do is name your custom segment and save it. Alternatively, you can test this advanced custom segment to get a better idea of how many visitors fall within these parameters.
This segment can now be compared to other visitor traffic to gain insight into how certain types of visitors behave in comparison to each other, rather than forcing you to settle for a broad overview of all page views or sessions.
It’s worth noting that depending on your sample size, the specified date range, and the number of advanced segments you’re already using, this process can take a while (or even fail entirely), so you may need to Go back and make some adjustments before your custom segment will be saved successfully.
ADDITIONAL TIP FROM GOOGLE ANALYTICS: Once you’ve created your custom segment, you can further refine it by including the date of these visitors’ first session by specific date range. This cool feature was only introduced in the last month or so and allows you to further refine the way you track certain visitors. This can be very useful for remarketing campaigns.
A Google Analytics dashboard boasts an intuitive interface, one that enables digital marketing professionals to investigate web insights with ease. Comparatively, a Google Analytics report includes the information from a dashboard – and nothing more. At PPCexpo, we’re committed to helping digital marketing professionals in any way we can. In the weeks to come, we intend to release a service that enables digital marketing professionals to review Google Analytics dashboards in a report format.
Our service, dashboard in a file, helps digital marketing professionals transfer preexisting Google Analytics dashboards into an interactive PDF (iPDF) report. That way, business users can access state-of-the-art web data visualizations from any location, at any time. Furthermore, dashboard in a file streamlines the process of crafting custom Google Analytics dashboards and interactive PDF (iPDF) reports.
This means business users can instantly produce visualizations to fully understand all of the web data at their disposal. It won’t be long before digital marketing professionals around the globe can reap the benefits of dashboard in a file – stay tuned for additional details.
How much did you enjoy this article?
We will help your ad reach the right person, at the right time
Actionable insights discovered for you. Now you can do more in less time.
PPCexpo Keyword Planner will help you align your keywords with the customers’ intent.
Frequent audits will help you optimize your PPC campaign for success.
Visualizations give you the ability to instantly grasp the insights hidden in your numbers.
Experience the new revolution in reporting … click your way to insights, don’t scroll.
Calculate the number of combinations in your PPC campaign. It may surprise you.
Related articles
Discover everything there is to know about focus keywords. You also get to see easy ways of identifying the right focus keyword for your business.
Identifying the right keywords for your business will be impossible without keyword suggestion tools. This guide shows you how to use these tools.
Transform your online presence with keyword opportunities. Learn how to maximize your online presence.
