Google Analytics Custom Dashboards

Google Analytics offers tremendous value to digital marketing professionals around the globe. The web analytics service ensures digital marketing professionals can collect and assess large collections of web data instantly.

Perhaps best of all, Google Analytics enables business users to visualize web data via interactive dashboards. Each Google Analytics dashboard presents complex data in a reader-friendly format.

By doing so, a dashboard helps digital marketing professionals take the guesswork out of web data analysis and gain the insights they need to drive informed decision-making. Furthermore, digital marketing professionals should have no trouble setting up custom Google Analytics dashboards. With Google Analytics’ intuitive user interface, business users of all experience and skill levels can create one-of-a-kind dashboards in just minutes.

 
So which custom Google Analytics dashboards should every digital marketing professional utilize? Market research firm Econsultancy indicated there are many custom dashboards that can help business users maximize the value of Google Analytics, including:

• Mobile Commerce: For those who want to analyze top mobile content, keywords and other mobile trends and patterns, a mobile commerce dashboard is ideal.
• Site Performance: Digital marketing professionals are constantly on the lookout for ways to enhance a company’s site. With a site performance dashboard, business users can track assorted site performance statistics and tailor their site improvement efforts accordingly.
• Blogging: Who is reading a company blog? A blogging dashboard empowers digital marketing professionals to assess a company blog’s successes and failures and explore ways to bolster blog content.
• Real-Time Overview: A real-time overview dashboard makes it simple for digital marketing professionals to find out how many visitors are on a website at any given moment, along with the top web pages, page views and other pertinent site data.
• SEO: Search engine optimization (SEO) is a top priority for many digital marketing professionals, yet few possess the necessary time and resources to fully analyze a company’s SEO efforts. Now, an SEO dashboard can be set up to help digital marketing professionals take a company’s SEO strategy to the next level.

 
Google Analytics dashboards are paramount for digital marketing professionals. They allow business users to learn how a company can enhance its online presence. In addition, the dashboards are simple to create and can be modified as needed to ensure they deliver optimal value to digital marketing professionals for years to come. Of course, digital marketing professionals can take Google Analytics dashboards on the go too. Google Analytics offers reporting capabilities that make it easy for digital marketing professionals to export web data into PDF reports.

These capabilities ensure digital marketing professionals can craft reports that are accessible on any device, at any time. Although Google Analytics reports help digital marketing professionals review web insights remotely, it is important to note that these reports often deliver limited value.

For instance, a digital marketing professional who wants to view dashboards remotely can export the information contained within these dashboards into a “static” PDF report. By doing so, this business user can review web insights in a report format, but he or she will be unable to enjoy the interactivity of the dashboards themselves.

Google Analytics represents a top choice for digital marketing professionals because it provides interactive dashboards that illustrate web insights like never before. Yet the service’s reporting capabilities are minimal, and as a result, may prevent digital marketing professionals from helping a company achieve its immediate and long-term goals. At PPCexpo, we understand the impact of Google Analytics dashboards and want to do everything we can to assist digital marketing professionals. We also recognize the limitations of traditional PDF reports, particularly for digital marketing professionals who want the interactivity of Google Analytics dashboards in a report format. As part of our efforts to assist Google Analytics users, we plan to offer a new service that enables digital marketing professionals to enjoy the benefits of dashboards without limitations. Our new service, dashboard in a file, allows digital marketing professionals to incorporate Google Analytics dashboards into interactive PDF (iPDF) reports. Moreover, dashboard in a file enables business users to craft custom Google Analytics dashboards and include them in interactive PDF (iPDF) reports any time they choose. We will continue to provide updates about dashboard in a file in the weeks to come – stay tuned.