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Google has sealed license agreements in Italy with several publishers to offer access to some of their content on the US tech group’s Showcase news platform.
This move follows an agreement struck with publishers in France earlier in the year over “neighbouring rights”, which were introduced by an EU directive two years ago and call for payment for showing snippets of news content as part of internet searches.
Wednesday’s deal will give the Italian publishers access to the Google News Showcase programme, which sees it pay outlets for a selection of enriched content.
Google said, “Signed on an individual basis, these agreements represent an important step in Google’s relationship with Italian publishers by remunerating the publishers”.
No financial details were disclosed.
The agreements involve 13 Italian editorial companies, giving Google Showcase users access to content from 76 national and local papers.
The US tech group has sealed similar deals with other news outlets worldwide, including in Germany, Brazil and Britain.
Google News Showcase will be available in Italy in the coming months, the search engine brand added.
“These agreements represent an important step forward and confirm Google’s commitment to Italian publishers,” said the CEO of Google Italy Fabio Vaccarono.
Among the publishers who signed deals includes the following:
Media practitioners showered many praises to Google’s move to reward their content.
“Remuneration for news, including the rights related to the distribution of digital content, is a front on which our publishing group is engaged on the front line” said Giuseppe Cerbone, head of Il Sole 24 Ore.
Urbano Cairo, CEO of the RCS MediaGroup, said, “we are pleased to have signed this agreement, which governs the issue of related rights and acknowledges the importance of quality news and the prestige of our titles, which include the Corriere della Sera newspaper.”
Fabrizio Carotti, the general director at FIEG, Italy’s news publisher business lobby said, “We hope parliament will address the issue soon.”
“The law should give the national competition regulator the power to determine the criteria to establish how much online platforms have to pay for content in case of no agreement with publishers, helping editorial companies in their negotiations,” said Carotti.
Neighbouring France was the first EU country to enact the “neighbouring rights” law, but Google initially refused to comply.
However, after turbulent negotiations, the search giant sealed a deal with certain French publishers in January.
News outlets struggling with dwindling print subscriptions have long seethed at Google’s failure to give them a cut of the millions it makes from ads displayed alongside news search results.
Authorities across the world have been introducing rules to require Google and Facebook, among others to share revenue with publishers, including a 2019 directive from Brussels that EU countries are meant to enact into law by June.
Italy and Spain still have to implement the new EU rules.
Australia is aggressively pushing for a similar deal to have its publishers remunerated for the news content displayed by Google’s search results.
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