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What are the Best Practices for Google Ads Setup?

Google Ads is an online advertising platform where advertisers (or marketers) get to showcase their brand offerings. The ad format could be video ads, text ads, app install ads, or display ads. These ads are displayed across various Google networks like websites, search results, YouTube, or mobile apps. To get the most out of Google Ads, you must know Google Ads setup practices.

Google Ads uses the pay-per-click (PPC) model. With the model, advertisers will bid on keywords that are relevant to their brand offering. Ads that feature the keywords prospects are looking for will more likely pop up when a prospect performs a search query.

Google Ads are always showcased on search engine result pages (SERPs) as sponsored listings. As an advertiser, you will make payment only when someone clicks on your ad.

What are the Best Practices for Google Ads Setup?

Here are some Google Ads Setup best practices.

Understand the Basics of Google Ads:

A good grasp of Google Ads will help you create compelling ads for your target audience. It also helps you maximize your:

Campaign performance
Budget
Return on investment (ROI).
Define Your Advertising Goals:

What are you looking to achieve with your ads? Do you want to increase your web traffic, generate leads, boost sales, or raise brand awareness? Having goals will help you design the right campaign for your business.

Conduct Keyword Research:

Keyword research helps you to pinpoint the right words (or phrases) your prospects use when making search queries. Keyword research tools like the PPCexpo Keyword Planner help you identify keywords with significant search volume and low competition. By incorporating these keywords into your content, you will boost your ad visibility.

Structure Your Google Ads Account:

Your Google Ads account should be properly structured. Your ad campaigns should be dependent on your advertising goals. Ad groups should be created within each ad campaign. The ad groups have to be focused on your products or themes. Having the right structure helps you to create more targeted campaigns and record high conversion rates.

Create Effective Ad Campaigns:

Your ad campaign should always address the needs and pains of your audience. You also need to showcase your unique selling points. Your language has to be clear and concise — and a strong call to action has to be included in the ad. You should also consider using ad extensions.

Bid Management Strategies:

The various bidding strategies in Google Ads are:

Manual bidding
Automatic bidding
Conversion-based bidding.

The bidding strategy you select should align with your marketing objectives. Keep a close eye on your bids and keep adjusting until you start generating your desired result.

Landing Page Optimization:

Your landing page should align with your ad. And that includes delivering on your ad promise. You should also work on improving the user experience of your ad. When it comes to improving the user experience of the ad, you should consider making the ad:

Visually appealing
Easy to navigate
Mobile-friendly.
Tracking and Analytics:

Google Analytics is one of the sure tools to help you measure your campaign performance. You should also implement conversion tracking. With conversion tracking, you can track actions like form submissions, sign-ups, or purchases.

Google Analytics helps you gain insights into your traffic sources, user behavior, and other campaign performance metrics. Insights gotten from Google Analytics will help you make informed decisions.

Optimize and Refine Your Campaigns:

Keep a close eye on your campaign data to identify areas you can improve. Monitor metrics like:

Clickthrough rates (CTR)
Conversion rates
Cost per acquisition (CPA)
Return on ad spend (ROAS).

As a rule, you need to keep adjusting your bidding strategies, ad content, keywords, and targeting until you start generating your desired result.

How to Setup Google Ads?

Here are the steps to setting up Google Ads.

Create a Google Ads Account: Navigate to ads.google.com and click the “Get Started” or “Start Now” button. You can either create a new account or use your existing account to sign in.
Set Up Your Billing Information: Provide your billing details — and that includes currency and payment method. You can only run your ad campaign with a valid payment method.
Define Your Campaign Goals: Are you looking to generate leads, drive traffic to your website, or increase sales? Knowing your campaign goals will help you choose the right campaign settings and type.
Create a New Campaign: To create a new campaign, click on “+ New Campaign”. Your campaign should align with your marketing goals. Available campaign options are:
- Search Network
- Display Network
- Video
- Shopping
- App.
Configure Campaign Settings: You need to give your campaign a name. After that, choose your desired settings — and that will include things like:
- Geographic targeting
- Language preferences
- Bidding strategy.

You will also need to set your daily ad limit.

Set Up Ad Groups: You need to set ad groups with the right keywords and ads. This way, you will easily target your preferred audience and properly organize your ads.
Choose Keywords: Select keywords that align with the words (or phrases) your users use when making search queries. To find the right keywords, use tools like the PPCexpo Keyword Planner.
Create Compelling Ads: Your ad copy should be engaging and persuasive. It should also contain the right keywords. Your ads should convey your unique value proposition. It has to be designed in such a way your prospects are prompted to click on it.
Set up Conversion Tracking: You could either install the Google Ads conversion tracking or opt for the PPC Signal The PPC Signal helps you measure your campaign’s effectiveness.
Review and Launch: Double-check your campaign settings, ad groups, and ads to ascertain their accuracy. If you’re satisfied with what you see, click on the “Submit” or “Launch” button.

What are the Benefits of Using Google Ads for Your Business?

Benefits of Google Ads include:

Wide Reach: With over 3.7 billion Google searches made every day, you’re sure to widen your business reach through Google Ads.
Targeted Advertising: There are lots of targeting options on Google Ads. Your targeting could be based on locations, demographics, interests, or language. There is precision targeting that helps deliver your ads to your buyer persona.
Pay-per-Click Model: Google Ads uses the pay-per-click model. With the model, advertisers only make payments when their prospects click on ads that feature their target keyword.
Ad Customization: There are ad customization options like ad formats, ad extensions, and ad scheduling. With these customization options, business owners can effectively showcase their brand offerings.
Measurable Results: There are tools to help you measure your campaign results. You can also track metrics like:
- Clicks
- Impressions
- Conversions
- ROI.

All these metrics help you identify how effective your campaign is.

Quick Visibility: Google Ads offer instant visibility on search engine result pages (SERPs). This will help your business gain massive exposure in no time.
Remarketing Opportunities: There’s an option of remarketing to people who have previously engaged with your brand. Previous engagement could be past interaction with your app or website.
Geographic Targeting: There’s the option of targeting people from a specific geographic location. This Google Ads option is highly relevant for businesses with location-specific offerings (or audiences).
Competitive Insights: Google Ads helps you gain more clarity on:
- Keyword performance
- Competitor analysis
- Market trends.
Flexibility and Control: With Google Ads, advertisers have complete control of their ad campaigns. You have the flexibility of:
- Setting budget
- Adjusting bids
- Pausing and resuming your campaign
- Performing A/B testing.

How to Analyze Your Google Ads Efficiently?

One of the best ways of analyzing Google Ads is by using tools like PPC Signal. The PPC Signal offers you information about the campaign from all sides. The tool comes with a filter feature to help you narrow down your analytic process.

The image below shows you what the PPC Signal dashboard looks like.

With the PPC Signal, you can easily monitor your campaign and identify any anomaly. If there are anomalies with your campaign, you will have to fix them.

FAQs

How Much Should a Beginner Budget for Google Ads?

There is no fixed budget for the daily ad budget. But you should consider budgeting $10 to $50 per day. You also need to come up with the amount you’re willing to spend across all your campaigns.

Who Has a Better Way of Doing Ads Facebook or Google?

How effective your Google Ads or Facebook Ads is dependent on factors like:

Targeting
Campaign objectives
Industry.

Both platforms are good for advertising. However, you need to focus on the platform that generates the most results for your business.

What are the 3 Levels of Google Ads?

The three levels of Google Ads are:

Account
Campaigns
Ad groups.

What are the Different Types of Campaigns within Google Ads?

The various types of Google Ads campaigns are:

Search campaigns
Display campaigns
Video Ad campaigns
Shopping campaigns
App campaigns.

Wrap Up

Google Ads is a powerful platform that helps you reach prospects who are actively searching for your brand offering on search engines. Google Ads offers:

Targeted reach
Measurable results
Flexible budgeting options.

With Google Ads, you can easily drive qualified traffic to your website. And if other elements of your website are in place, then driving conversion won’t be an issue. Before you set up a Google Ad, you need to: