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If you’re looking for a way to take your Google Ads to the next level, the answer is here – PPC Audit.
This easy-to-use tool is designed to audit your Google Ads accounts for risks and opportunities and deliver detailed reports to your email.
And the best part?
It’s completely free!
Yes, you read that right.
No more endless hours going through spreadsheets and data. You can easily communicate insights with your team thanks to PPC Audit’s inbuilt charts and graphs.
The freemium application will help you optimize your Google Ads settings, ensuring you make the most of your budget.
No more missed opportunities or wasted budget.
Say goodbye to loss-making results, and welcome to PPC Audit.
In this guide, you’ll learn the following:
Google Ads is a game-changing ad platform that allows you to reach your target audience and drive results.
One of the key components to success in Google Ads is using proper settings.
So, what are Google Ads settings?
These are options and preferences that control targeting, scheduling, budget, bid adjustments, etc.
Bid adjustments settings allow you to set bids for different devices, locations, and audiences. This ensures your campaigns reach the right audience.
Targeting options are made up of keyword (topics), placement, and audience targeting. These settings control who sees your Google Ads and where they’re shown.
Ad scheduling helps you determine when your ads will run. In other words, it ensures your ads are only shown when your target audiences are most active. This can help improve your campaigns’ performance.
See examples of Google Ads settings (device bid adjustments and audience targeting) below.
Device bid adjustments settings allow you to adjust your bids for devices like desktop (PCs), mobile phones, tablets and smart TV. This implies you can target your campaigns more effectively and reach your audiences on their favorite devices.
Audience targeting settings allows you to target specific groups of people based on interests, behaviors, etc. This can help you reach audiences that are likely to be interested in your offers.
In the coming section, we’ll address the following question: why should you use Google Ads settings?
Below are the reasons why you should use Google Ads settings in your campaigns.
Let’s dive in.
Using the right Google Ads settings, you can easily optimize your campaigns for maximum performance.
From bid adjustments to targeting options, these settings can lower costs by helping you reach the right audience.
With ad scheduling settings, you can determine when your ads should run profitably.
In other words, these Google Ads settings ensure you’re only shown when your audience is most active. This can help lower your cost per conversion and drive higher returns.
Google Ads settings give you more control over your ad campaigns and target locations, including who sees them.
This allows you to target your ads to people likely to convert profitably.
Google Ads settings allow you to make changes to your campaigns quickly and easily.
This ensures you can adapt to changing market conditions flexibly.
In the next section, we’ll address the following: how do you set up Google Ads settings?
Setting up Google Ads settings is a simple process that involves a few steps:
Setting up Google Ads settings is a straightforward process that can be completed in just a few minutes. With the right settings in place, you can optimize your campaigns and achieve better results.
This will help you identify risks and opportunities to improve performance and cut budget wastage.
Keep reading because we’ll show you how to audit your Google Ads settings in the coming section.
Auditing your Google Ads settings is a critical step in the success of your ad campaigns.
Below are easy-to-follow steps:
Start by reviewing the performance of your Google ads settings at the campaign level.
Focus on key metrics like click-through rate (CTR), cost per click (CPC), etc., to weed out nonperformers.
Ensure that your Google Ads targeting options are updated and relevant.
Countercheck whether you’re targeting the right keywords, placements, etc.
Check whether your bid adjustments are relevant and align with your goals.
Adjust your bids if you’ve made changes to your audiences or budget.
Check whether your ad scheduling aligns with your target audience’s behavior and interests.
If there’re changes, adjust your ad scheduling using Google Ads settings at the campaign level.
Ensure your dynamic search ads are set up correctly and relevant.
Ensure your ad rotation is set up correctly and evenly distributes your ads.
Ensure the appropriate limit is defined for the number of times your ad should appear to the same person in case you are using display ads.
Ensure your ad variations are relevant and tested regularly.
Keeping track of your Google Ads settings can be overwhelming.
This applies if you’re managing multiple campaigns or a large account.
But with the right tools, you can easily monitor your settings and adjust for more conversions.
PPC Audit is a powerful tool to keep track of your Google Ads settings and optimize your campaigns for profits.
You can achieve the following with PPC Audit.
PPC Audit provides an overview of your Google Ads account. And this includes data on your ad performance, budget, targeting options, etc.
You can quickly see the performers and non-performers.
PPC Audit analyzes your Google Ads campaigns and identifies critical areas for optimization.
You’ll receive recommendations on improving your targeting, bidding strategies, etc.
Google Ads is constantly evolving.
This means it can be difficult to keep up with all the changes. PPC Audit can inform you about the latest updates and how they impact your Google Ads campaigns.
PPC Audit provides detailed reports to your email. You can track progress and stay on top of your campaigns without logging into your Google Ads account.
The tool has inbuilt charts and graphs to communicate insights faster.
Using PPC Audit, you can easily keep track of your Google Ads settings.
To use PPC Audit, simply connect your Google Ads account.
The tool will start analyzing your settings and performance. You can then sit back and wait for reports to arrive in your email.
The reports come with easy-to-read dashboards to ensure you take swift action to improve performance. With PPC Audit, you can comprehensively view the impact of your Google Ads settings and make data-driven decisions.
Google Ads settings at the account level have various options to determine how your campaigns will run and what results to expect.
They include tracking, call reporting, customer match, negative keyword list etc.
By carefully managing these settings, your campaigns run smoothly and deliver returns. Review and adjust your account-level settings regularly.
To turn off Google Ads settings, head to your ads account and select the Settings tab. Choose to pause or stop specific campaigns, adjust your budget, or change your targeting options.
You can also choose to turn off conversion tracking, billing, etc.
To turn on Google Ads settings, follow the steps below
In conclusion, Google Ads settings are critical in determining your campaigns’ success.
By carefully managing these settings, you can lower conversion costs and achieve your ad goals.
But, keeping track of your Google Ads settings can be challenging. This applies if you’re managing multiple campaigns. This is where the PPC Audit tool comes in.
PPC Audit is a powerful tool to monitor your Google Ads settings for actionable recommendations.
The tool is free to use. Besides, it offers a range of benefits, like automated reporting, real-time insights, etc.
With PPC Audit, you can make data-driven decisions and optimize your Google ads campaigns.
Why wait?
Use PPC Audit today to get the most out of your Google Ads settings and budget.
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