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Writing scripts to get data from Google Ads API and doing complex logic around that data is not an easy task. Every advertiser does not have the required expertise to write and maintain the complex scripts.
Thankfully, times have changed. Now, you can run a script-free Google Ads reports. Google Ads Scripts involve a serious amount of work, and the learning curve is quite unforgiving.
In this article, we’ll see how using code-free PPC reports can help you avoid a lot of stress and wasted time.
For the uninitiated, Google Ads scripts allow users to control their Ads account through Google Ads script code. This code makes it possible to automate tasks and also enables interaction with external data.
Here are some common uses of Google Ads scripts:
Essentially, the purpose of scripts is to assist with the day-to-day analysis of google Ads account, which ultimately, should help enhance overall performance.
Now that you have a grasp of why advertisers use Google Ads Scripts, let’s see why you should avoid them. What is the appeal of a script-free Google Ads report?
In most cases, the average Google Ads campaign manager won’t be a data scientist. You may have conquered quite a few aspects under the digital marketing umbrella, but high-level coding isn’t something you can just pick up. To truly become proficient at script-writing, you will need to commit significant time and effort to master the required skills.
Google Ads is loaded with different metrics. These metrics innumerable possibilities for campaigns, which turns the prospect of script-based management into a sprawling, complex behemoth.
If you are truly competent and confident when writing code, then you have little to worry about. However, if you aren’t prepared to deal with tricky problems in multiple scripts, it may soon feel like you’ve opened a very deep can of worms.
Google Ads is all about testing. You try something, you run it, gather the data, analyze it, then learn from the results. Then you test again, over and over.
This process is applied to all areas of your campaigns, from keywords to bidding, ad copy to targeting. It’s only through this consistent approach to monitoring and testing that you can hope to optimize your campaigns for the best possible return on your investment (ROI).
It requires time, effort, and patience.
Do you really want to increase your workload by adding a lot of scripts into the mix?
The only way to know your scripts work is through — you guessed it — rigorous testing. That consumes more time, more effort, and more patience.
Google is fond of making frequent changes to its advertising platform. If you’re not on-the-ball, that script you wrote last month may soon become defunct.
For example, let’s imagine you created a script that alerts you whenever a top keyword matches a user query. A few weeks go by, and Google makes changes to how keyword matches are measured. Now, you will need to revisit your script and rewrite it so it still functions correctly.
That’s just one script. If you have dozens of scripts in your campaign, then you could spend a lot of time maintaining them, ironically flying in the face of the time-saving benefits that scripts are supposed to offer you.
When you think about the problems it may seem that Google Data Studio is the best way to go. We wouldn’t blame you for thinking that. But again there would be a learning curve to manipulate the data in Google Data Studio and all advertisers cannot do it.
What if there was a better way? What if you could enjoy the benefits of Google Ads scripts and Google Data Studio without all the hassle of ongoing maintenance and technical challenges?
Well, you can. The solution is to relinquish control.
At PPCexpo, we have a vast library of reports that has been meticulously crafted for PPC managers and advertisers. This library exists for three key reasons:
By handing the reigns of your complex PPC analytics to PPCexpo, you can stop worrying about tedious tasks and coding nightmares. We’ll take care of that, and you can focus on what you’re good at:
Actually running your business.
There are certain tasks where we can still use Google Ads scripts for automation but for data retrieval and analytics using scripts would be a waste of time.
By embracing script-free PPC reports, you can share your ideas and leave us to process the complex logic and handle all technical back-end issues in your campaign.
With the time and frustrations you save, you’ll be able to concentrate on driving your campaign forward. Better yet, our optimized reports will give everything you need to make huge strides in your advertising efforts.
Visit the PPCexpo Reports Library now to streamline your campaigns.
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