• Home
  • Tools
    • PPC Signal
    • PPCexpo Keyword Planner
    • PPC Audit
    • ChartExpoTM PPC Charts
    • PPCexpo PPC Reports
    • Combinations Calculator
  • Pricing
  • Contact us
  • Resources
    • PPC Signal Dashboard
    • PPC Reports Templates
    • PPC Guide
    • Join Our Facebook Group
    • Charts
      • CSAT Score Survey Chart
      • Likert Scale Chart
      • Pareto Chart
      • Sankey Diagram
  • Blog
Categories
All Digital Marketing PPC SEO SMM Data Visualization
All Digital Marketing PPC SEO SMM Data Visualization

We use cookies

This website uses cookies to provide better user experience and user's session management.
By continuing visiting this website you consent the use of these cookies.

Ok
Home > Blog > Digital Marketing > PPC >

Account Overview Report: A Google Ads Report Template for PPC Managers

Google Ads Overview Dashboard offers marketers great flexibility and connectivity to integrate multiple Google services in their advertising campaigns. But there are some gaps, which can leave you wanting more.

But what if you had a way to plug those gaps?

Google Ads Overview Dashboard has the basic functionality and features, but it doesn’t allow marketers to perform an in-depth analysis of their campaigns. It is lacking this critical functionality, which hampers the control that marketers have over their campaign management. PPCexpo takes analysis to the next level by drilling down into each segment, so that marketers can get deeper insights into the data.

In this article, we’ll explore the various key segments of the Google Ads Overview Dashboard, and more importantly, we’ll discover how the PPCexpo Google Ads Overview Report enhances it.

 ppc audit report bottom

9 Google Ads Key Metrics that Really Matter

Google Ads can get confusing with the various metrics and data available for analysis. It’s easy to get overwhelmed with it all. To simplify your data analysis, it’s better to narrow the field to the Google Ads key metrics that really matter in paid advertising.

Here are the three main areas to watch in the PPCexpo Google Ads Overview Report.

  1. Click-Through Rate (CTR) Analysis
  2. Conversion Analysis
  3. Cost Analysis

Each one of these contains some key metrics that enable us to determine how successful our ads are. Let’s explore them in more detail.

CTR Analysis

In CTR analysis, we can see track and evaluate three key metrics – impressions, clicks, and overall CTR.

google_data_studio_dashboard

1. Impressions

Regardless of what your goals are, it’s important to track the number of impressions your ad receives. They are of particular importance in branded campaigns, as the goal is all about driving brand awareness.

If your ad is not ranked on the first page, it’s less likely to generate a lot of impressions. Without this strong base, you can’t expect to perform well down the road when it comes to leads and conversions.

2. Clicks

The clicks metric tells you how much traffic your chosen keywords are generating. Ideally, these clicks will come from relevant traffic, which helps you acquire qualified leads.

Analyzing clicks helps you determine the keywords that are most effective in helping you reach your goals, and can also aid in weeding out the duds.

3. Click-Through Rate (CTR)

When you want to know just how well your ads are performing, study the click-through rate. This is the percentage of impressions that resulted in clicks, and therefore is a reliable yardstick for measuring just how engaging your ads are.

A higher CTR is indicative of an appealing, relevant ad, whereas a lower CTR (less than 1%) implies your ad isn’t hitting the bullseye for some reason.

Conversion Analysis is the Essential Link Between Ad Performance and Business Goals

Together, the three metrics in CTR analysis give marketers a good overview of their ad campaign performance. That being said, they don’t offer enough detail to measure performance in relation to business goals.

We need to know more in order to confirm that the paid advertising is actually generating more leads, conversions, and profits.

When we track the conversion data, we get the big picture that tells us the impact of our ad campaign on the bottom line of the business.

conversion

4. Conversions

In any business, conversions are a top priority, so naturally, paid advertising usually revolves around driving conversions.

Your goal may be to generate fresh leads, boost subscriber numbers or get people to sign-up for your online course. Whatever it is, it’s crucial that you track the traffic that your ad generates so you can determine the impact on conversions.


google ads promo code

5. Conversion Rate

The conversion rate is the percentage of people who clicked on the ad that followed through with the desired action, such as signing up for your email list or making a purchase.

Thousands of clicks are worth very little if you aren’t getting many conversions. If you see a high conversion rate, you can rest assured that your cost-per-click (CPC) is well worth it, as it’s returning to your business in profits.

6. Cost Per Conversion

Determining whether your campaign is a success or failure all boils down to this metric. If you’re paying more to gain new customers than they are actually worth, then that’s a poor return on investment (ROI).

Going Deeper into Cost Analysis with the PPCexpo Google Ads Overview Report

The Google Ads Overview Dashboard provides some analysis of the traffic coming to your site, and also information about your conversions. However, to really understand the value of your advertising spending, here are a few more key metrics worth tracking.

SankeyImage2-watermark

7. Overall Advertising Cost

Your business will probably have a set advertising budget, which needs to be monitored regularly. Your business goals may change over time, and so it’s important that the budget is being distributed in a way that helps drive the business in the direction you want it to go.

8. Average Cost-Per-Click (CPC)

Ideally, your CPC metric will shrink as time goes on. Keep an eye on the keywords and devices that deliver a low CPC, and also consider the locations where competition is lower. A good CTR combined with a low CPC is the perfect recipe that marketers need to generate a solid return on their advertising spend.

9. Wasted Spend

Nobody likes waste. In paid advertising, wasted spend is the money you throw away on useless clicks. You can minimize these losses by optimizing your keywords and match types to attract more relevant traffic. Adding negative keyword lists and tailoring your campaign depending on the target location helps filter out unqualified traffic.

ppc audit report top

The PPCexpo Google Ads Overview Report Simplifies Data Analysis

Essentially, this report builds on the existing Google Ads Overview Dashboard by enabling deeper data insights and slicing and dicing functionality.

A big plus is that you can use these functions offline, as everything works in a PDF file. This dashboard-in-a-PDF interface is flexible and easy-to-use, providing quick insights that save time and frustration.

In paid advertising, it’s crucial that you track key metrics and make the necessary adjustments to your campaign so you minimize losses and get closer to your goals. With the PPCexpo Google Ads Overview Report, that process is streamlined for success.

How much did you enjoy this article?

We will help your ad reach the right person, at the right time

PPC Signal

Your Data. Your Insights.

Actionable insights discovered for you. Now you can do more in less time.

PPCexpo Keyword Planner

Find the Perfect Keyword. Surprise Yourself.

PPCexpo Keyword Planner will help you align your keywords with the customers’ intent.

PPC Audit

Free Google Ads Audit Report.

Frequent audits will help you optimize your PPC campaign for success.

ChartExpo PPC Charts

Picture a Thousand Numbers. See the Big Picture.

Visualizations give you the ability to instantly grasp the insights hidden in your numbers.

PPCexpo PPC Reports

Simple and Easy PPC Reporting. For Everyone.

Experience the new revolution in reporting … click your way to insights, don’t scroll.

Combinations Calculator

Do the Math.

Calculate the number of combinations in your PPC campaign. It may surprise you.

Insightful pay-per-click tips and tricks, delivered to your inbox weekly.

CTR Survey

ppc signal ad
chartexpo ad
ppc audit ad
keyword planner ad
14527

Related articles

next previous
PPC9 min read

How to Change Landing Page in Google Ads?

When you're changing your landing page in Google Ads, you want to ensure you're not losing any conversions in the process. Here's how to make the change without harming your ROI.

PPC11 min read

PPC Landing Page Examples: Why is a Landing Page Crucial for PPC?

Landing pages are a popular choice in Pay-Per-Click advertising campaigns. Landing pages are used by advertisers to promote specific products or services while simultaneously converting visitors into potential customers.

PPC12 min read

Google Ads Not Spending Budget: Why is Google Ads Not Utilizing Your Daily Budget Fully?

Google Ads Not Spending Budget – There are a lot of reasons why Google Ads may not be spending your budget actively.

PPC10 min read

Google Ads for Nonprofits: How to Utilize Google Ad Grants for Nonprofits?

Here's all you need to know about Google Ads for nonprofits. Also, you get to discover how to optimize multiple campaigns using the PPC Signal tool.

PPC8 min read

Google Local Service Ads for Realtors: How Real Estate can take Benefit from Online Advertising?

Home buyers always make inquiries using search engines. Here is why you should use the Google Local Service Ads for realtors to position your business in front of the right people.

PPCexpo

  • Home
  • Tools
  • Pricing
  • Contact us
  • PPC Guide
  • Blog
  • Sitemap
  • © 2022 PPCexpo, all rights reserved.

Company

  • Contact us
  • Privacy policy
  • Security
  • Patent

Tools

  • PPC Signal
  • PPCexpo Keyword Planner
  • PPC Audit
  • ChartExpo™ PPC Charts
  • PPCexpo PPC Reports
  • Combinations Calculator

Quick Links

  • PPC Guide
  • PPC Signal Dashboard
  • PPC Reports Templates
  • ChartExpo™ for Google Sheets
  • ChartExpo™ for Microsoft Excel
  • PPCexpo Keyword Planner Google Chrome Extension

Charts

  • CSAT Score Survey Chart
  • Likert Scale Chart
  • Pareto Chart
  • Sankey Diagram

Category

  • PPC
  • SEM
  • SEO
  • SMM
  • Data Visualization
  • Others
Join our group

Benefits

  • Q&A on PPC advertising
  • Get expert advice
  • Great PPC discussions
  • Stay updated with PPC news
  • Quick support on tools
  • Discounts and special offers