Google Ads for Roofers: Can Google Ads Work for Roofers?

A top priority for your roofing business should be your PPC strategy. Increasingly, potential customers use the well-known search engine called Google (ever heard of it?) before choosing a roofing company in their area to contact.

This is why it is more vital than ever that you appear at the top of Google’s search engine results when homeowners are looking for roofing services in their local area. In this guide, we will discuss everything to do with Google Ads for roofers.

Let’s get to the point.

What are Google Ads for Roofers?

The Google Ads service is a pay-per-click (PPC) advertising platform. You’ve probably seen a Google Ads result at the top of your search results when looking for a product or service.

With PPC, you only pay when someone clicks on your ads, which directs them to your website. Due to the fact that you only pay per click, your ad spending is going directly to visitors who are interested in your roofing services.

Most likely, someone will search for ‘full metal roof replacement’ and click on your ad unless they are looking for a quote, looking to replace their roof, or have questions about a roof replacement. As a result, Google Ads for roofers is a proven way to bring qualified traffic to your website.

Why Use Google Ads for Roofers?

An effective roofing PPC campaign can increase traffic and fuel the growth of your roofing business, all from the internet! You can ensure your brand is prominent in your local area and create a trust that encourages customers to contact you. The better your rankings, the more traffic you’ll get, and the more customers you’ll have.

Do Google Ads Work for Roofers?

In theory, Google Ads for roofers works. However, to ensure that your ads convert, you must check each box. The following should be included:

• Keywords related to the problems of your customers
• Specific solutions to your customers’ problems
• A message that is honest and authentic
• Clear and compelling call-to-actions (CTAs)

It is possible for any roofer to set up an ad campaign, but you will need to nail the targeting, keywords, and copy to see results.

What Are The Benefits Of Google Ads for Roofers as a Roofing Contractor?

Target Specific Customers

You can target your ads to

• Certain users
• Locations
• Devices
• And demographics.

You have a better chance of converting a lead if your message resonates with a niche audience.

Instant Results

It is estimated that 75% of people do not click past the first page of Google. As opposed to SEO and a 6-month timeline, Google Ads can deliver first-page rankings in as little as 48 hours. Almost half of all clicks go to the top three paid ads, which offer instant results.

Close the gap on your competitors

Roofers who have been running SEO for years are hard to outrank. By leveraging Google Ads, you can outrank seasoned roofers and gain 10x more brand recognition and exposure. Your ad can be at the top of the page within 48 hours.

Easy to measure ROI

A flyer can be handed out 1,000 times without knowing if it is effective. However, Google Ads allows you to track every click, ad impression, and conversion. With PPC, you will know how many leads and customers you are bringing in.

What are The Downsides Of Running a Roofing PPC Campaign?

No advertising strategy works across the board

It takes time, patience, and money to reap the full benefits of Google Ads. With so many options, you might burn through your monthly ad spending without bringing in a single lead or targeting the right customers. Unless you’re prepared, running a PPC campaign can lead to money losses. Here are three common mistakes to avoid when running your own Google Ads campaign.

Focus beats clutter

Your Google Ads campaign will only be effective if you connect each ad to its own landing page.

Don’t write boring ads

Are Google Ads for roofers effective on Google? It depends on the quality of the ads themselves. Despite perfect targeting, you can show an ad to someone who literally has water dripping on their head from a gaping hole in the ceiling and STILL miss the sale.

Don’t jump behind the wheel if you’re inexperienced

On your first day on the job, you wouldn’t volunteer to replace a full cross-gable roof. Working your way up to the advanced tasks requires experience. The logic behind running a PPC campaign is the same. Bringing in a professional will increase your chances of generating consistent leads, but it doesn’t mean you’ll have to pay them forever.

How Do I Setup a Google Ads Campaign for Roofers?

After creating your Google Ads account, you are ready to create your first Google Ads campaign! To create your first campaign you can follow this guide and also keep the following points in mind:

• Establish a marketing goal
• Identify your target audience
• Decide on your budget
• Create roofing ad groups
• Final URL: You should place your site’s address under the Final URL. This will be your main landing page that your potential customers will be taken to once they click on your ad. You will have a better chance of converting your potential customers if you create a good landing page with a specific call to action.
• Display Path: You can include Display Path fields in your text ads as part of the display URL. You can use this field to inform your target audience where they will land once they click your ad. It is possible to include up to two display paths, each with a maximum of 15 characters.
• Headline: Your headlines should include your ad’s main keywords. Make sure to catch your target audience’s attention with this first text because it will be the first thing they read. Depending on what you want, you can use multiple headlines or just one. There are three headline options. Each headline can contain up to 30 characters
• Description: If you want to let your customers know about additional products or services, you can include them under the description. The description box has a maximum number of two lines. According to what you want, you may use multiple description lines or just one. Your ad description can be up to 90 characters long.

Your first Google Ad for roofers has just been completed! Review your Google Ads account at this point just to make sure all the details you want to include are there.

How PPC Signal Helps you Manage and optimize your Roofers Campaigns?

It easy to create campaign but it is always difficult to monitoring and optimize your campaigns. You cannot just spend your budget blindly on campaigns without proper monitoring. It is therefore crucial to manage and optimize them when you are running multiple campaigns in the same account.

PPC Signal is a tool that can help manage your PPC campaigns effectively and tell you ahead of time if there are any problems. Thus you can resolve them before your entire budget is spent.

Consider the case of an online business campaign you want to optimize. On the dashboard of PPC Signal, select metrics, and click on conversions. You’ll get an automated generated signal telling you how your conversions are going. To gain more insights, you can also explore the signal.

Clicking on the explore button will give you the graphical data of your campaign, with which you can check how long your conversions are declining.

You can view the data in a tabular format to see how your other campaign metrics affect your conversions.

By checking these signals, you can see how your conversions are performing and how other campaign metrics are affecting them. Taking this step further can help you take action using less effort, which then leads to higher results.

You can use these insights to make decisions faster so you can stop killing your campaign budget faster. You can take action based on these analyzed data to increase your roofers’ sales. With this tool, you can improve your PPC campaign quickly and increase sales as a result.

FAQs:

What’s in a successful roofers’ campaign?

To ensure your ad campaign for your roofing contractor is successful, you need to focus on a few key areas. First of all, other than your strong ad copy and landing page, make sure you set up conversion tracking on your website, as this gives you useful insights which will help you to optimize your campaign later on.

These show you what actually happens when someone interacts with your website, so it’s important data to have. Moreover track your every best possible metrics with different combinations to find anomalies in your campaigns data.

Why optimizing your Google Ads for roofers is important?

Ultimately, you are using Google Ads to drive more traffic to your website. You can better understand how your ads are performing by getting the data and tracking your conversions. This can help you identify which campaigns and keywords are effective and which are ineffective.

Wrap Up:

Google Ads for roofers can work, but only if they are well-targeted. Roofing is a specialized industry, so it’s important to make sure that the ads are targeting people who are actually in need of roofing services. If the ads are too general, they may not be effective.

The key is to create a well-targeted campaign that includes relevant keywords and ad text that resonates with potential customers. Roofers who spend time optimizing their campaigns will see the best results. You can utilize PPC management tools such as PPC Signal. It will help you keep your PPC campaigns on track.