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Your restaurant produces a delicious food menu. You’ve already started growing a small group of loyal customers.
Your most complex challenge is to scale.
This is where search engine marketing platforms, such as Google Ads, come in.
As we speak, there’re thousands of people searching for “restaurants near me.”
So, how do you tap into this online market?
We recommend you give Google Ads for restaurants a try. The advertising service taps into billions of users using the Google search engine to look for products and services to consume.
Google Ads for restaurants cost money.
How do you track the return on your investment down to the last coin?
It turns out there’s a pocket-friendly tool that can save you time and help you drive maximum returns on your investment in your Google Ads campaigns.
In this blog, you’ll discover:
Before jumping right into the how-to guide, we’ll address the following question:
Restaurant brands can benefit from Google Ads immensely.
And this is because consumers in their local area will be able to place food orders online (usually via their mobile devices).
Bidding for an ad space using trending keywords can increase your restaurant’s visibility. People searching for places to eat can go from viewing an ad to making a reservation quickly if the ad is compelling.
In the coming section, we’ll address the following question: how does Google Ads work for restaurants?
Google Ads for restaurants operates under a pay-per-click model.
So, what is the pay-per-click (PPC) model?
Pay-per-click entails bidding on targeted keywords and paying a small fee each time one of your ads is clicked.
By bidding against other competing restaurants, you increase the chance of your ads showing when people look for dining areas online.
One of the most significant advantages of PPC is that you can easily set your daily budget and adjust or pause your ads at anytime.
Google Ads for restaurants can help you scale your brand.
How?
You can easily target relevant and high potential customers to your business via Google Search and Maps.
When people search for places to buy food, there’s a high chance you’ll get clicks. And this is because your restaurant will appear in the top search results.
Check out more benefits below:
With Google Ads, you can encourage more people to visit your restaurant’s website.
Whether it’s your official website or food delivery links, you can easily double your conversion with just a click.
You can easily promote your restaurant’s phone numbers and a click-to-call button to increase your orders.
Google Ads can help you to gain through-the-roof store visits. And this is because people will find your restaurant listing on top of other listings.
In the coming section, we’ll address the following question: how can you promote your restaurant using Google Ads?
Many restaurant owners write off Google Ads because of unknowns associated with costs, management, and expectations. This is a big mistake.
Google Ads is what your restaurant needs to drive more traffic and meet your business goals.
Since you pay Google each time someone clicks on your ad, ensure they only appear to the right people at the right time and location.
Specifying your geographic area can help you pre-qualify restaurant searchers.
One of the biggest mistakes you’re likely to make with Google Ads for restaurants is targeting people far away from your location.
We recommend focusing on your actual geographic area using radius targeting. For instance, target people that live in areas ranging between 0 and 5 miles.
Some restaurants have found remarkable success running Google Ads at specific times of the day to increase the foot traffic.
If your goal is to reach potential customers for Wednesday lunch, use a 1—2-mile radius targeting. And this is because the lunch crowd will typically walk to your restaurant from surrounding areas.
Targeting a wider geographic range will only increase your ad spending.
Google Ads for restaurants is a profitable platform you can leverage to generate highly targeted traffic. And it entails bidding on targeted keywords with high search intent.
This will help you to increase your brand stickiness while outranking restaurant review sites like Yelp.
Yelp and other restaurant review sites dominate the Search Engine Results Page (SERP). And this means that you could have a lot of potential customers actively looking for services like yours.
With branded Google Ads for restaurants, you can drive qualified traffic to your site at a low cost.
Brunches have become a staple for many communities.
If your restaurant offers Sunday Brunch, run restaurant ads to highlight this offer. Use different variations of Sunday Brunch keywords to get your ads to appear at the top of Google.
Many people are looking for restaurants that provide special menu items like vegan, Halal, and Kosher meals.
If your restaurant offers these types of dishes, build compelling Google Ads to appeal to this crowd.
If your restaurant offers live music or other elements that could drive a crowd, feature these offers in Google restaurant ads.
Also, link the ads to a relevant landing page and provide more information to show people that your restaurant is the place to be.
Your restaurant could be experiencing an upsurge of foot traffic during holidays and other special events.
Some holidays, such as Valentine’s Day, provide the perfect opportunity to outrank your competition and drive more demand for your restaurant.
You can capture more online visitors by running targeted ads leading up to holidays to direct local searchers to your website or other content.
Google Ads for restaurants allows you to show your ads during specific times of the day. And this means you have maximum control on ad serving.
The goal of Google Ads for restaurants is to reach the right people at the right time with the right message.
The other goal is to outrank your competition. You want to do everything you can to inform local searchers and push your competition down SERPs. One of the strategies you can implement to boost clickthrough rate (CTR) is setting up ad extensions.
Are you looking to re-engage with customers who have already dined in your restaurant or visited your website?
No matter your goals, your business can benefit immensely by leveraging the Google Display Network using remarketing ads. Not only will you strengthen your brand with remarketing ads, but you’ll also have a cost-effective way of staying at the top of mind of your niche market.
In the coming section, we’ll show you how you can scale your Google Ads for more profits at lower customer acquisition costs.
Automation is one of the innovative ideas you can use to scale your restaurant’s revenue without spending hours tediously updating timing and targeting.
Leverage third-party applications to do the hard work for you.
Remember, keeping an eye on every change in your Google Ads for restaurants is almost impossible. Automate some of the most time-consuming activities related to retaining return customers at your restaurant.
This is where AI-driven tools come in.
Without AI-driven marketing tools, you’ll have to spend exhausting time analyzing your data for opportunities to retain high-value clients within the ever-changing stream of numbers.
This is where the PPC Signal tool comes in.
PPC Signal is designed ground-up purposely to help you optimize your SEM campaigns.
Besides, this iconic time-saver is designed purposely to help you implement data-driven strategies at an affordable price.
PPC Signal uses artificial intelligence technology to automatically monitor your Google Ads data for changes significant enough to require your action.
The changes mentioned above can be categorized as:
A shift occurs when a series of consecutive data points fall above or below the norm. On the other hand, outliers are single data points that fall way above or below the standard deviation line. Trends are the relatively long-term up-and-downswing movement of a particular phenomenon.
These noteworthy changes are presented as signals, and each signal is labeled as either a risk or an opportunity.
Take a look at a PPC Signal dashboard, as shown below.
Let’s explore the insights provided by PPC Signal, as shown above.
Key insights are denoted as risk or opportunity using red and green colors (in above screen shots only red – risks are shown).
In the last 28 days, the cost per conversion (depicted in red color) has been on the rise, which is a risk. And if left unattended, it can easily drain the ad budget.
PPC Signal provides you with the ability to filter your signal (risk or opportunity) based on:
The blue Explore button provides more details about a signal using charts and additional information.
You can easily bookmark a signal for later reference by clicking the Bookmark button.
You can also explore the signals provided in visual form to gain in-depth insights. Besides, you can easily forecast the occurrence of a risk or an opportunity by extrapolating the chart.
PPC Signal has the Take Action button, which, if clicked, corrects all the problematic areas contributing to risks in your Google Ads. Furthermore, it produces automatic signal reports with recommendations you can take to drive high ROI with minimal costs.
For instance, if we were to optimize the Google Ads campaign in the screenshot above, we would’ve taken the following corrective actions:
Firstly, we would’ve written compelling, clickable PPC ads highly relevant to the keyword/search query and your intended audience. Also, we would’ve added high-intent mid-tail and long-tail keywords that indicate a searcher is in the buying phase.
Secondly, we would’ve maintained a high degree of relevance between our ads and corresponding landing pages. Our landing page would’ve been re-designed to align with the promises made by our ads.
Drive profits for your restaurant with PPC Signal today.
Absolutely! Google Ads are a great way to target customers who are near your location and interested in a great meal. Bidding for Google Ad space using trending keywords can increase your restaurant’s visibility.
You can use different campaign types to generate more calls, website visits, and reservations.
Use Google Ads to reach your target audience.
Bidding for Google Ad space using profitable search terms can increase your brand’s visibility, foot traffic, and online sales. People searching for places to dine can go from viewing an ad to making a reservation quickly if it’s compelling.
Your restaurant produces delicious food offerings. Your most complex challenge is to scale.
This is where search engine marketing platforms, such as Google Ads, come in.
As we speak, there’re thousands of people searching for “restaurants near me.” So how do you tap into this online market?
We recommend you give Google Ads for restaurants a try. The advertising service taps into billions of users using the Google search engine to look for products and services to consume.
Google Ads for restaurants cost money. How do you track the return on your investment down to the last coin?
PPC Signal is one of the leading AI-driven applications whose goal is to help you save time and other resources, especially if you run Google Ads for restaurants. It uses advanced algorithms to detect opportunities in your campaigns automatically.
PPC Signal provides actionable observations about positive and negative changes in your ad campaigns, no matter how complex or paralyzing your data is.
Sign up for a 7-day free trial to retain more high-value customers and drive sky-high returns from your restaurant’s marketing budget.
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