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As a pressure washing business owner, you should use all the marketing tools at your disposal. You can reach potential customers with Google Ads.
You can create Google Ads to appear when people search for phrases related to pressure washing. You can customize your ads based on what type of pressure washing service you offer. Also, you can target your ads to specific areas.
Consequently, Google Ads for pressure washing can help you reach more potential customers and grow your business. It’s also easy to create and manage your campaign thanks to the easy-to-use tools Google Ads provides.
Read on to learn how to utilize Google Ads for your pressure washing business.
You know Google Ads is effective at driving qualified traffic to your business when prospects search for products and services similar to yours. By using Google Ads, pressure washing businesses can:
The Google Ads auction system is based on keywords for ad placement. For example, a pressure washing business owner will select keywords like “pressure washing (your city)” or “roof cleaning (your city).” The “bid” represents how much he will pay for a click on those keywords. For better ad placement, you must optimize both your bid and your quality score.
Now the question is “Why should you use Google Ads for pressure washing?” Google Ads allows you to reach the right audience, at the right time, and in the right place. In that case, Google Ads is the most effective platform for pressure washing advertising.
The biggest spender on Google Ads does not necessarily get the top position for pressure-washing businesses. In that case, a plumbing company could bid on pressure cleaning keywords, and still show their plumbing ad and landing page. Because Google wants to show users the most relevant results, they combine your bid amount with a “quality score”.
The following factors determine your quality score:
The reason why a high-quality score is so important is that it will do the following:
You’ll get a better ROI with a high-quality score since Google lowers your cost per click offering you a better return on investment.
You will have better ad positions with a high-quality score and your ad will display more frequently without increasing your bid.
Here is a guide to setting up a Google Ads for pressure washing campaign or any other type of search campaign.
The following important points below will result in good results for your Google Ads for pressure washing campaigns:
Our research has resulted in a list of keywords that perform well and have reasonable conversion costs. Additionally, we have compiled long lists of negative keywords. Every new account gets great results within the first month as a result of applying this knowledge!
You should test several keywords to know which ones convert. You want to focus on the keywords that have a high clickthrough rate (CTR) and a low cost per conversion. You can use the following match types for your keywords:
Broad match – this is the default match type and allows your ad to show for misspellings, related searches, and other relevant variations.
Phrase match – this allows your ad to show only when the user’s search query includes your specified phrase, or close variations of that phrase.
Exact match – this allows your ad to show only when the user’s search query exactly matches your specified keyword, or close variations of that keyword.
You can use negative keywords to prevent your ad from showing for certain searches. This is important because you only want to pay for clicks from people who are interested in your product or service. You can add negative keywords at the ad group or campaign level.
A conversion is when a user takes an action that you’ve defined as valuable, such as filling out a form or calling your business. You can track conversions in Google Ads so that you can see how many leads you’re getting from your campaigns. To track conversions, you need to set up conversion tracking.
Conversion tracking is a way to measure how well your ad is performing. It allows you to track how many people who saw your ad ended up taking a desired action, such as subscribing to your newsletter, filling out a form, or making a purchase.
There are two ways to track conversions in Google Ads:
If you’re using conversion tracking tags, you need to add a piece of code to your website. This code is called a “tag” and it’s used to track the actions that people take on your website.
If you’re using Google Analytics, you need to connect your Google Ads account to your Google Analytics account. This allows Google Analytics to import your Google Ads data so that you can see how your ads are performing.
Google Ads call tracking is crucial for knowing what is working. Google Ads managers cannot optimize your campaign correctly without this tracking. Which keyword triggered the call is essential to know and track.
Your landing page is the page that people are taken to after they click on your ad. It’s important to have a well-designed landing page that’s relevant to your ad and that has a clear call-to-action (CTA).
The purpose of a landing page is to convert visitors into leads or customers. A good landing page will have:
It’s important to test different landing pages to see which one performs the best. You can use Google Analytics to track the conversion rate of your landing pages.
The above discussion shows you how campaign tracking is very important in getting leads. Improving keyword performance means tracking your campaigns from all sides. This is not an easy task especially if you’re running multiple campaigns at once.
You need an efficient marketing analytics tool to track your campaigns from all angles. For this work, PPC Signal is an excellent tool.
Based on data-driven approaches, PPC Signal gives you information on time without wasting your budget. A key feature of PPC Signal is that it provides you with information in the form of signals.
Below is a screenshot of PPC Signal’s dashboard:
Marketing is key when it comes to growing any business, pressure washing included. There are a variety of ways to market a pressure washing business, and the best approach will vary depending on the services offered, the target audience, and the budget. For example, online advertising can be effective in reaching a wide audience, but it can be costly.
Social media is another option that is often more affordable and can be just as effective if used correctly. Networking is also important, so consider attending local events and meetings where potential customers are likely to be in attendance. By taking the time to market the business effectively, it will be easier to attract new customers and grow the pressure washing business.
Power washing uses highly pressurized steam to do the cleaning whereas pressure washing just uses unheated tap water, without the help of a heating element.
As with most things in life, the effectiveness of Google Ads for pressure washing depends on a number of factors. Namely, how well you target your ads, how well you write your ad copy, and how much you’re willing to spend.
You can increase the effectiveness of your PPC campaigns through the use of monitoring tools. One such effective tool is PPC Signal. It allows you to track your campaigns from all angles saving you time and money.
That said, if you can master these factors, Google Ads can be a powerful tool for generating leads and new business for your pressure washing company.
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