How to Analyze Effectively Google Ads for Dropshipping?

Running warehouses is quite expensive, and if you add the logistics that go into building a thriving business, you’d understand why many potential business owners opt for dropshipping. Speaking of dropshipping, it’s not all roses – you’d have to do some groundwork, one of which is choosing a reliable marketing strategy for the business – and that’s where Google Ads for dropshipping comes in.

When it comes to dropshipping, it requires little upfront investment, and the entry threshold is relatively low. That means you’d possibly face lots of competition. To stand the challenges that come with the competition level, you’ve got to opt for reliable marketing strategies like influencer marketing, Search Engine Optimization, social media marketing, and Google Ads. Regardless of the marketing strategy you choose, you’ve got to opt for a system that would help you boost sales and increase your web traffic.

When it comes to marketing strategies for your dropshipping business, you’ve got to take a close look at Google Ads for dropshipping. But is Google Ads good for dropshipping? Well, here’s what you need to know.

Is Google Ads Good for Dropshipping?

Google search engine is arguably the first place people go to while looking for things to buy. Why? Because it’s a reliable way of getting good results at the tip of your finger. When Google search results are displayed, you’d likely see organic results and targeted advertisements.

Paid advertisements are usually from companies that use Google Ads, a Google product – and the method is widely known as Pay-Per-Click (PPC) marketing. With PPC marketing, you get to pay for ads on a click-by-click basis. For clarity, you’ve got to know that PPC marketing is entirely different from cost per click (CPC).

As one of the most used search engine platforms in the world, Google can be accessed by almost all browsers – and Google Ads reaches up to 90% of its users. That’s quite massive considering that there are about 5.4 billion Google searches per day. The best part, unlike organic results, Google Ads converts better –More conversions than organic results. And when a buying intent keyword (like shop) is included, you’d most likely get more ad clicks.

By merely using the right keywords, you’ll most likely get your dropshipping business in front of millions of potential customers who are willing to buy your products.

Here comes the next big question – should you use Google Ads for your dropshipping store? Well, you’d get to know about that in the next section.

Should you use Google Ads for your dropshipping store?

Generating sales is a vital part of a business, but what’s even more important is generating sales while being profitable. If you’re thinking of running ads, then you’ve got to pay close attention to your ad spend. Speaking of ads, it’s a reliable way of getting your business (or brand) out there.

Having a wide reach and getting seen is no guarantee that you’d record sales – but that doesn’t mean you should give up on your potential customers. Some customers do not make a buying decision at the first point of contact – you’d have to keep putting your business out there before you start generating good sales. Customer conversion is a marathon, not a sprint.

When it comes to brand awareness, there is no reliable way of measuring or putting a price tag on it. If you’ve got a good advertisement strategy, you’re pretty sure of building some brand awareness even if you’re not generating many sales.

To generate sales for your dropshipping store, you’ve got to either opt for organic results or Google Ads for dropshipping. Generating organic leads is a slow but gradual process, but if you desire more conversions, then you’ve got to consider Google Ads for dropshipping. And you get to increase your chances of converting more customers by using a buying intent keyword.

Simply put, display ads are a good choice for businesses in various dropshipping niches, regardless of the specific product being sold. To widen your chances of converting more customers, you’ve got to reach people who are not yet interested in your product, but your offers have to be neatly presented.

Moving on, you’ve got to know how to effectively use Google Ads for dropshipping.

How To Effectively Use Google Ads For Dropshipping?

There are various ways of driving traffic to your business, and PPC is one such traffic-generating avenue. However, there are other ways of driving traffic to your business, but your choice should largely be dependent on the kind of product you’re selling. Speaking of traffic sources, you’ve got to consider Google Ads. But how do you effectively use Google Ads for dropshipping? Well, here’s how to do just that.

If you’re a newbie who’s considering using Google Ads, then you’ve got to be prepared for the steep learning curve. Compared to Facebook Ads, there are lots of things to come into play while using Google Ads – and that accounts for the steep learning curve.

Using a single Google Ads account, you get to easily create ads that appear on the Google Display Network (GDN), Google Searches, YouTube, and Google Shopping Campaigns. And if you’re anxious about how to get started, fret not! In the next section, you’ll discover reliable strategies to help you start using Google Ads for dropshipping.

Getting Started With Google Ads For Dropshipping:

Before using Google Ads for your business, you’ve got to set up the Google Remarketing pixel, and the conversion tracking on your website. There’s no doubt that conversion tracking is one of the major things you’ve got to consider if you care about generating good results, but it’s somewhat complex, especially for people who are managing multiple campaigns.

There are times when you’d record massive conversions, and that’s good for business. However, there are also times when the high number of conversions does not tally with the number of clicks generated by your campaign. Simply put, the number of clicks does not, in any way, reflect on the conversions you’re generating for your campaign.

Let’s say you’re generating over 1,000 clicks and they are increasing day by day, but you are getting only about 20 conversions and they are not increasing on daily basis. That’s an anomaly, and it would likely lead to an increase in your CPC value while lowering your campaign Return on Investment (ROI). A low ROI translates to a waste of budget.

One of the major reasons why marketers record low ROI is the lack of tracking. Why? Because if you’re using good tracking tools to keep a close eye on your campaign, you’d easily detect when there are negative changes, and make the necessary adjustments to help you get back on track.

To effectively track your campaigns, you’ve got to consider tracking tools like the PPC Signal tool. With the tool, you get to keep a close eye on all relevant metrics of your campaign. Here’s what the dashboard of the tool looks like.

From the screenshot above, you’d see filters like Device type, Keyword, Geo, Metrics, and much more. These filters help you monitor your campaign, and the information gotten from the tool is usually translated as signals. To track your campaign, you’ve got to click on the Metrics filter and choose the Clicks and Conversion option. After that, related signals will be displayed as shown below.

Moving on, you’ve got to take a close look at the Clicks and Conversion metrics as shown below, and pinpoint the reasons for such anomalies.

By clicking on the Explore button, you get to have the graphical representation of the signals as shown below.

So timely analyzing your PPC campaigns in less time with more efficient angles always pay off in longer run. If you are having hundreds of campaigns with hundreds of keywords and targeting multiple devices and locations, just imagine how much time you will be needed to take care of all these campaigns.

But by adopting PPC Signal tool, you can just do it in few minutes and take full advantage of AI enabled algorithms to find the real hidden opportunities inside your PPC data.

FAQs:

What does drop mean in shipping?

Businesses using the dropshipping business model don’t keep their products in stock. When a product is sold, the item is purchased directly from a third party – and the third party could be the manufacturer, another retailer, or the wholesaler. The third party ships the product directly to the customer.

Is Google Ads better than Facebook Ads for dropshipping?

Your advertisement channel is largely dependent on your product offering, or your needs as an entrepreneur. If you prioritize a wider range over accurate targeting, then Google Ads is your best bet. However, business owners who prioritize accurate targeting over wider reach should opt for Facebook Ads.

Is Google Ads good for dropshipping?

Yes, Google Ads is one of the most reliable ways of driving traffic to your dropshipping business. To get the most out of Google Ads, you’ve got to create effective ads and target the right keywords. This will, in turn, lead to better conversions.

Is Google Ads good for Shopify?

Google Ads can drive a large number of customers who are actively searching for your product offering to your Shopify store. This way, you get to easily engage with them and convert them into loyal paying customers.

Wrap Up:

As someone who manages a dropshipping business, you can use Google Ads to drive lots of traffic to your business. If you’re running discounts for a limited time, Google Shopping Ads could help position your business in front of the right people. Such ads will provide a quick overview of your product offering, and that could be information like discounts, perks, delivery, or images.

To get the most out of your Google Ads for dropshipping, you’ve got to opt for tools like the PPC Signal tool. PPC Signal tool is one of the best tools to help you keep a close eye on your campaigns.

Finally, dropshipping is one of the most lucrative businesses, and there’s little to no entry threshold. Now you know everything there’s to know about Google Ads for dropshipping, how will you grow your dropshipping business using Google Ads?