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Worldwide more than 9 million online retailers are available and more than 2 million are from the USA alone. One of the benefits of digital marketing is that you get to show your product or service offering to people who are interested in what you have to offer.
People who are not interested will be filtered out. Speaking of digital marketing, you’ve got to consider Google Ads – and you cannot get a better understanding of Google Ads without looking at some Google Ads examples.
Online advertising helps you to keep track of people who click on your ads. Also, you get to reach customers who use multiple devices like smartphones, smart TV, laptops, desktops, and tablets. Regardless of your level of expertise, Google Ads helps you to take advantage of the vast opportunities that come with online advertising.
By properly optimizing your Google Ads, you get to be seen by the right people, at the right time, and in the right place.
Grabbing the attention of the average Joe is hard work – and as such, your ads have to be compelling. One of the ways of creating compelling ads is by creating juicy offers – offers that would want to make the customer take action. If you’re just getting started, here are some Google Ads examples to help you kick off your digital marketing journey.
But before diving into the Google Ads examples, you’ve got to know the nitty-gritty of what Google Ads is all about.
Here comes the big question – What is Google Ads? Well, here’s what you need to know.
With Google Ads, you get to create online ads that help you get found by people who are more likely to be interested in your product or service offering. Google Ads operates using the pay-per-click (PPC) advertising model. When it comes to PPC, advertisers only pay when visitors click on their ad.
The success of Google Ads depends on several factors like the competitiveness and relevance of your target keyword. To a large extent, these keywords determine the conversion rate of an ad – and that contributes to the success of your company.
Most times, Google Ads proves to be effective for several types of businesses provided that the business owners are targeting the right keywords.
That’s not all…
Weak, low CTR ads contribute to the failure of Google Ads.
What is Google Ads? Well, you’ve got your answer. The next step is to figure out the reason why you should use Google Ads.
Here are some reasons why you should use Google Ads.
With over 5 billion searches per day, Google is arguably the best search engine in the world – and some of your customers are lurking around looking for solutions to their problems. Problems that your product or service offering can solve. Your job is to position your brand in such a way that your customers find you – and one of the sure ways of doing that is by running Google Ads.
Google helps you to maximize every stage of your buyer’s journey. If you bid on broad keyword search terms, your ads will most likely appear to potential customers who are at the early stage of the buyer’s journey. When you drive such people to your landing page, you get to capture their information using the post-click landing page feature. After that, you get to establish yourself as an authority by sending informative emails to these people.
Maintaining control of your campaign is easy on the Google platform. With some learning, you’d be able to navigate your way through and see how to start and stop Google smart campaigns. The good news is, these things can be accomplished by clicking the right icons on your computer screen. It’s easy – and you don’t have to jump through lots of hoops and hurdles.
Regardless of how much your budget is, there is always something in for you with Google Ads. Granted, there are long-tail keywords that are worth $1,000 per click. But they are the exceptions. One of the primary benefits of using ads is that you get to put a cap on your maximum bids and daily budget. This way, your spending will be regulated and you won’t have to keep a fixed eye on your account. You have the ultimate control over the amount spent on ads.
Everything is made straightforward with Google. You get to see information like keyword budget, impressions, and clicks. You can take it a step further by integrating the Google Analytics tool. The setup helps you to see how visitors are behaving on your website – how long they spent on each page, where they click, and other vital actions.
Driving organic traffic using SEO is good. After all, pages on the first page of Search Engine Result Pages (SERPs) tend to drive the most traffic. These pages are not only carefully curated with the right keywords, but they’ve generated lots of backlinks over time. Getting to such a position takes time and effort – but you can opt for alternative routes like Google Ads.
With Google Ads, you’d get found on the first page of SERPs in no time. It’s also easy – and there’s no need for the hard work that goes into building an endless number of backlinks, and curating content with the perfect keywords.
By merely running Google Ads, you’d exponentially boost the possibility of getting found on the first page of SERPs.
What comes to mind when you hear Google Ads? Driving massive traffic to your business using pay-per-click ads. Well, that’s an aspect of Google Ads – but it’s not all there is to it. Google Ads is a reliable way of building brand awareness. As a marketer, you’d want your customers to always have your brand on top of their minds.
A compelling post-click landing page is good, but it’s not the only tool that’d help you maximize your ROI. Another way of maximizing your ROI is by using various PPC bidding strategies. This way, you get to generate the most results with your budget.
Now you’ve discovered reasons why you should use Google Ads, here comes the next big question – how does Google Ads help a business? Well, here are things you need to know.
With Google Ads, you get to target your ads to your ideal customers. Those you don’t want will be filtered out. Various targeting options would help you reach your ideal customers. Your job is to take advantage of these targeting options in such a way as to drive massive traffic to your website. Speaking of targeting options, you can customize the features by adding the “Call” feature, and also using compelling videos to showcase your product or service offering.
Here are some marketing goals you can achieve using Google Ads.
How does Google Ads help a business? Well, you’ve got your answer. Next is to show the 10 best Google Ads examples.
There are lots of Google Ads examples to choose from. Large companies run campaigns using huge budgets, and if you take a close look at their campaigns, you’d learn a thing or two. Here are 10 best Google Ad examples to take a look at.
These sitelinks take the customers to the web pages that complement the ad text. It’s a great opportunity for people to learn more about the pricing, products, success stories, features, and request a demo. Adding sitelinks are easy – and these sitelinks tend to generate a 10% increase in clickthrough rate (CTR).
“Try it free today and start automating in minutes.” Well, that’s a snappy and concise CTA – and that’s one of the distinguishing factors of the Zap Example (hypothetical company) as Google Ads example (hypothetical). From the site link extension, you’d see that they include a short CTA on the benefit of starting for free. When CTAs are short and compelling, people will most likely take your desired action.
As mentioned hypothetical company RecruitExmp directs people to landing pages that are tailored for a specific audience like B2B Marketers. The ad copy is also tweaked to contain specific keywords. When using Google Ads, it is particularly important to create landing pages that fit into your industry. This way, you will generate better conversion in the long run.
In this Google Ads example, you’d see that how company went all out to call out their competitor. As a business owner that’s competing with other big brands in the industry, targeting your competitor’s keyword is a sure way to go. You also take a step further by including comparison keywords.
Comp Company(hypothetical company for reference) validated its market presence by emphasizing that 80,000+ companies use them. Numbers never lie, and featuring some good stats will go a long way in validating your business. It could serve as a way of reassuring potential customers that they are in good hands. After all, humans are wired to move with a brand that has a track record of success with other customers.
From the Google Ads example, you’d see that above focused on promoting the free 30-day trial. Furthermore, they had a specific site link extension for the free trial.
In this Google Ads example, you’d see the price extensions included in the ads. If a customer clicks the More icon that’s next to the free lite plan, a drop-down menu showcasing the various pricing plans will be displayed. This way, the customer gets to easily see the costs, who’s the best suited for the plan and links to discover more. With the pricing plan extension, customers can easily establish whether the plans fit their budget. It’s a reliable way of reducing the drop-off rate in the consideration stage.
Let’s say Example Campaign, is one of the leading email and marketing automation software in the industry. Their Google Ads come with call extensions that help customers reach out to their sales team. By offering a sales contact number, people with high interest get to easily contact your team without jumping through hoops. This way, you get to easily boost your clickthrough rate (CTR). Furthermore, a sales contact number helps customers reach out to your team even during their evaluation stage.
One of the best ways of generating lots of traction is by writing like you talk. Yes, it seems obvious, but you’d be shocked to see many marketers who ignore it – and it’s proved in lots of Google Ads examples out there. With Agency Example (hypothetical company) , you get to see that the writing seems natural, readable, concise, and benefits-oriented. Also, they focused on the main points.
One of the best ways of proving that your product or service offering is worth the penny is by using social proof – and that’s where customer review and star rating comes into play. In the Monday Google Ads examples, the company displayed its customer star rating and review. These techniques make your business stand out, and it could be a major purchase driver.
These Google Ads examples clearly show how you can drive massive traffic to your business using Google Ads.
Next, you’ve got to figure out how PPC Signal helps you get more from Google Ads campaigns.
To get the most out of Google Ads, you’ve got to learn how to manage it. Proper Google Ads management will help you eliminate frivolities that will drain your budget. If you opt to manually measure your campaign metrics, then you’re in for some work – and it’s almost impossible to do that while running multiple campaigns in a single account.
To lessen the work that goes into managing multiple accounts, you’ve got to opt for automation tools like the PPC Signal tool.
With the PPC Signal tool, you’d manage multiple accounts without putting in much time and effort. Let’s say you’re running a campaign where you get to optimize your campaign on a regular basis. The PPC Signal tool will help keep a close eye on how your campaign is performing with respect to different keywords, devices and locations. This way, you get to study the trends and optimize them when necessary.
The automated signal detection helps you to make quick, informed decisions. All you’ve got to do is take a close look at the dashboard of your PPC Signal. From the dashboard, choose the cost of the metrics to generate an automated signal on your screen. There’s an option of digging deep by clicking the Explore icon.
After clicking on the Explore icon, you’d get a graphical data representation of your campaign. This way, you get to see the cost of running your campaign.
There is also an option of showcasing your campaign data in a tabular form. Showcasing your campaign data in a tabular form helps in identifying other metrics that are affecting your cost.
From the automated reports generated, you get to easily identify what’s working and what’s not. This way, making quick, informed decisions will not be an issue. In the long run, you’d easily reduce the cost of running your campaign – and that marks the beginning of great things in your Google Ads.
Google Ads uses the pay-per-click (PPC) model. That is, marketers, target some keywords and make bids on those keywords. As a marketer, you’d be competing with others who are targeting the same set of keywords. Your bids are the maximum you’re willing to pay for those keywords. They are also called “maximum bids.”
Yes, Google Ads are worth it. It offers a reliable way of reaching the targeted audience. The best part, Google Ads are flexible, and you get to start running ads in no time. You can start, pause, stop, and adjust your bid in no time.
Google Ads can fuel your business goals by increasing in-app, over-the-phone, online, and in-person sales, and getting the right audience to visit your website.
Regardless of how big or small your business is, Google Ads should be part of your marketing strategy. With the massive traffic that’s generated on the platform, driving a fraction of those eyeballs to your business could be life-changing.
If you’re a newbie, you can get started by tweaking any of the techniques found in these Google Ads examples. If you do the work, you’d come up with a Google Ads that works for your business.
Driving lots of eyeballs is not rocket science, and if you’re up for it, you should have a mix of both organic SEO and paid marketing strategy like Google Ads.
Now you have a good grasp of what Google Ads is, and how it can help your business, what Google Ads example appeals most to you?
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