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You have structured your PPC account, loaded your keywords, and optimized your ad copy. You launch your Google Ads campaign with high expectations, and then nothing happens.
There is no spend. No impressions and no clicks.
Google Ads are not showing in Google for several reasons. It might not seem like a big deal for the difference between Google Ads approved and eligible. However, there is much more to it than you realize.
You might think that after you’ve entered your credit card details, chosen your keyword and created your ad, you’re all set. We will discuss the difference between Google Ads eligible vs. approved in the sections below.
Your ad will show eligible when it’s active, but it needs to be fully reviewed before it’s approved. Ads are typically reviewed within 24 hours. The status column in the statistics table allows you to check the status of your ads. If the review process takes more than two business days, you can contact Google.
The ads are sent into learning automatically at this stage since they are new. While your ads are being reviewed by Google, you can still run and get impressions. Therefore, your ads may appear in some contexts. Your ads are still vulnerable at that time, since Google may also disapprove them at that time.
Google Ads approval isn’t easy. Your ads can sometimes take up to several days to be approved by Google. However, it shouldn’t take over 24 hours for it to be approved. Upon approval, your ads will be available on all Google networks and partner sites.
With Google Ads, it can be difficult to stay on top of all of the latest changes. Ad eligibility requirements, for example, have recently changed. In order to run an ad on Google, your ad must first be eligible.
To be eligible, your ad must meet certain criteria set by Google. If your ad is not eligible, it will not be approved. However, even if your ad is eligible, it still might not be approved. Google reserves the right to approve or disapproved any ad at its discretion. Therefore, before submitting your ad for approval, make sure that it is both eligible and well-crafted.
Google Ads eligible vs. approved can be confusing for new advertisers. Eligible means that your ad meets all of Google’s guidelines and can run on the Google Display Network. When your ad is approved, it will run on specific sites within the Google Display Network.
While all approved ads are also eligible, not all eligible ads are necessarily approved. An ad might be approved to run on the Display Network. But not yet on a specific site within that network.
For your ads to reach the widest audience, they should be both eligible and approved. However, if you’re just starting out, don’t worry too much about getting approval for every individual site. Focus on creating ads that are eligible and then worry about approval down the line.
Here are some sure-fire ways to get your Google Ads approved quickly now that you know the difference between Google Ads eligible vs. Approved:
We believe this to be the most important item on our list. Make sure the ad does not contain any prohibited content. Google, for example, does not approve of counterfeit goods or products. The prohibition also applies to:
It won’t take long for Google to disapprove your ad if you’re planning to rip off a company. Dishonest behavior, such as hacking instructions or software, will also likely lead to disapproval of your ad.
Google hates prohibited practices as well. There are several prohibited practices, such as
The manipulation of any social endorsements or the abuse of an ad network can be treated as prohibited practices. Data collected cannot also be shared.
Additionally, Google will disapprove your ad if you’re not using a secure server during checkout. An SSL certificate is also required if you wish to conduct direct sales from your website.
Your ad will not be approved if you advertise any restricted content. Google does not allow the advertising of:
Different industries have different restrictions on content, and each is different. Keep an eye on the content you use in your ads.
Taking these factors into account before creating your ad is essential here. It’s easy to win over Google ads by following these three simple steps.
It is difficult to keep an eye on all of your campaign with Google Ads. In particular, this is true if your account has multiple campaigns. This is where a tool like PPC Signal comes in. Using AI and ML, PPC Signal lets you manage all of your campaign data.
For example, let’s assume you want to know whether your ads are generating clicks so you can determine whether your customers are interested. The best metric to track is clicks. Click on metrics, then click on clicks. Additionally, you can gain more insights this way.
By clicking on explore, you can gain additional insights and identify anomalies in your click data. You can tell from this that conversions are declining and clicks are increasing quickly.
It means that your ads are receiving clicks, but not converting, which means something needs to be changed. For a more detailed look at your data, you can view the graphical view.
It is also possible to view the data in a tabular format.
You can take action based on this automated signal to stop draining your budget. You can also improve your business strategies to get more customers. With PPC Signal, you can improve your campaigns and know before time if something is wrong with them.
Not getting clicks means your ads are not good enough for customers to click on the ad and then call you. By doing this, you can easily optimize your approved ads and achieve your marketing goals.
It usually takes one business day for an ad to be reviewed. However, some reviews may take longer if they require a more detailed analysis. Contact Google Ads if your ad has been under review for more than two full business days.
Your Google campaigns are active when you see Eligible status on Google. When it comes to qualifying (Learning), it means that your campaign was created or changed during your new configuration period. As a result, Google needs time to adjust its bidding strategy accordingly.
A running status is assigned to advertisements that are deemed successful based on reviews and are running during the period. The ad can be shown to anyone as long as they comply with the Google Ads policies. Ads must follow Google Ads guidelines in order to qualify.
Google Ads eligible vs. Approved are two different statuses that your Google Ads account can have. The Google Ads approval process is designed to ensure that your ads meet the company’s advertising policies. If your ad is disapproved, you will not be able to run it on the Google Ads platform.
Getting from eligible to approve is a long process. If you plan to advertise on Google, be sure to follow the quick ways we mentioned above. You should always monitor the ad status and keep checking it. We are confident that you will receive your approval in no time after following those steps.
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