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Google is the world’s largest search engine. If your business appears on Google’s first page, you’re sure to drive massive traffic to your brand. However, having your business on Google’s first page seems to be an issue for most brands. It gets even more difficult for brands that do not know Google Ads best practices.
By applying Google Ads best practices, you will rank high on the search platform. High ranking, to a large extent, translates to more traffic, leads, and sales. And that’s good for business.
In this guide, you’ll discover all there is to know about Google Ads best practices. You’ll also see easy ways to position your Google Ads in such a way as to help you generate your desired result.
In this blog, you’ll learn the following:
Here are some of the Google Ads best practices.
If you don’t set a budget, you will end up wasting lots of your resources. With a budget, you get to set up your campaign in such a way as to help you test multiple variations of the campaign. Furthermore, budgeting helps you to explore other market options. You get to do all these without going over your spending limit.
Businesses that don’t have a clear budget will keep wasting lots of time and resources. To get a good grasp of your spending limit, you will have to perform some keyword research to figure out your cost and the competition. Keyword research is somewhat straightforward with tools like Google Keyword Planner and the PPCexpo Keyword Planner.
What are your primary marketing objectives? Are you looking to generate sales or boost your brand awareness? These are different goals, and achieving them requires a different approach. You need to identify the right metrics that will help you measure your goals. This way, you get to easily track these goals, and monitor your returns.
Your copy is arguably the bloodline of a converting campaign. Since you have to capture the attention of your audience in split seconds, you need to create a compelling copy that resonates with your audience. Your copy should be clear, concise, and to the point. You also need to create multiple ad copies and test to ascertain the ad copy that generates the best result.
If you’re fully aware of your customer journey, then creating an ad to meet them every step of the way won’t be an issue. Regardless of the phase your prospects are in the customer journey, you need to create a compelling ad that resonates with them.
Google’s responsive search ads (RSAs) can help you generate the most results for your campaign. The tool gets to help you figure out the best possible combination of descriptions and headlines for your campaign. To get the most out of RSAs, you need to come up with multiple variations of descriptions and headlines.
You need to regularly review your bids. Regular review of your bids will help you identify opportunities you can exploit. Low bidding is a recipe for struggle, while high bidding may translate to a waste of resources (if not reviewed).
There’s a chance that all your keywords are not relevant to your campaign. If you’ve run a campaign for some time, you need to review your list of keywords and remove those that may not be relevant to your campaign. A periodic review of your keyword list is a sure way to help you remove keywords that are not relevant to your campaign.
Ad extensions help you include extra pieces of information that would be helpful to your campaign. This extra information could be details about your business or products. It’s a sure way to help your customers get all the relevant information they need before making a buying decision.
Your ads must match your site content and structure. That is, if your landing page doesn’t fulfill your ad promise, you’ll most likely record a high bounce rate on your website. As a general rule, there has to be a strong connection between your landing page, ad offer, and your keywords (or audience).
You could try putting on the customer hat to have hands-on experience with your customer experience. It could help you figure out some elements to change in your ad copy and landing page.
As a marketer, you must be willing to perform some A/B testing. The testing will help you understand things to change in your ad copy, bids, keyword, and other elements. Furthermore, you need to test the various Google campaign types. For instance, you should consider trying out apps, YouTube, or Gmail ads.
Google Ads analysis is one of the sure ways to be on top of your game. The first step is to figure out what your campaign goals are. After that, you need to keep a close eye on the metrics that are most relevant to your campaign. And that involves measuring Key Performance Indicators (KPIs) like:
You also need to segment your data. This way, you will get a clear picture of what’s happening during your campaign. When it comes to your ads, you will have to perform some A/B testing. A/B testing is arguably the most accurate way to figure out the ads that are generating the most clicks and conversions.
As a marketer, you need to keep optimizing your campaign. Campaign optimization involves adjusting your targeting, bids, and ad copy. This way, you can easily generate the most results. To optimize your campaign, you need to consider tools like the PPC Signal.
With the PPC Signal, you get to use the filter option to access relevant information about your campaign. Before getting started, you need to connect the tool to your Google Ads account. After that, you need to run the ads for at least 7 days. This way, enough data must have been gathered about your campaign, and it helps you make informed decisions.
Here are some reasons why you should use the tool.
The PPC Signal is flexible. It helps you measure signals using charts. Proper representation of your signals using charts will help you make informed decisions.
The tool helps you create a targeted campaign. Targeted campaigns help you generate a good return on investments.
For instance, if you generate about 2,000 impressions for your campaign with 500 clicks and little to no conversions, that would be an issue. You can avoid that by using the PPC Signal. With the tool, you get to monitor your campaign from multiple angles like geo-locations, device types, and metrics. The tool helps you figure out (and fix) any anomaly in your campaign.
Here’s what the PPC Signal dashboard looks like.
From the image, you can see the anomalies between your clicks and impressions. To get more insights about your campaign, you need to click on the “Explore” button.
Here are the two best practices for Google Ads creation:
To dominate Google Ads, you need to:
The three components of Google Ads’ quality score are:
Here are the different types of Google Ads campaigns.
Google Ads is arguably the most important ad channel today. With Google Ads, you get to:
However, you need to have a good grasp of Google Ads best practices. And these practices include:
When it comes to regular monitoring and optimization of your campaign, you will need tools like the PPC Signal. The tools use a combination of dimensions and metrics to identify the small changes during your campaign. That cannot be said of other similar tools in the market. Other similar tools typically give recommendations by merely using predefined domain rules. And recommendations are given only when the rules are matched.
Now you know the benefits of Google Ads, what Google Ads best practices have you not been practicing before?
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