Full-funnel marketing is a game-changing strategy that can help your business to increase return on investment (ROI) and drive growth.
It focuses on creating a seamless experience for your customers as they move across various stages of the buying process.
One critical aspect of full-funnel marketing is PPC (pay-per-click) advertising.
Pay-per-click (PPC) effectively reaches your target clients and drives them to your website.
But, managing PPC campaigns can be time-consuming and overwhelming, especially if you have to juggle other tasks.
This is where a tool, like AI-driven tools, like PPC Signal, comes in.
PPC Signal is a cutting-edge application that automates many tasks in PPC marketing, such as optimizing your campaign to cut budget wastage.
The application can help you manage and optimize your pay-per-click campaigns, all while keeping an eye on your returns.
Besides, PPC Signal uses highly-trained algorithms to analyze your PPC campaigns and identify areas for improvement, as you shall see later.
In the blog, you’ll learn the following:
Before delving into the guide, we’ll address the following question: what is full-funnel marketing?
Full-funnel marketing focuses on engaging your customers throughout the entire buying process.
And this is usually from initial awareness to the conversion stages.
This remarkable marketing strategy aims to create a seamless and consistent customer experience.
A full-stack funnel marketing strategy entails a mix of tactics, such as:
Check out an example below.
Your business might use social media ads to raise awareness of your brand in your niche market. On the other hand, you might leverage email marketing to nurture leads and drive sales.
One of the merits of full-funnel marketing is that it allows you to reach customers at different stages of the funnel with relevant, compelling, and personalized messages.
This can help you to:
A practical example of a company that leverages full-funnel marketing entirely is Amazon.
Amazon uses a variety of tactics, such as search engine optimization (SEO), email marketing, and targeted pay-per-click ads, to reach its customers at different stages of the funnel.
The e-commerce giant also leverages personalized recommendations and retargeting PPC ads to keep its customers engaged.
In the ensuing section, we’ll address the following question: why is full-funnel marketing important?
Full-funnel marketing is beneficial to your business for several reasons.
Let’s check them out.
By reaching your clients at different stages of your funnel with tailored and relevant messaging, you can easily:
This can result in bumped-up sales for your businesses.
This marketing strategy focuses on creating a seamless and consistent customer experience to help you develop trust and improve the odds of buying.
You can easily gain an in-depth understanding of your customer’s needs by gathering data at different stages of the buying process.
This can help you fine-tune your strategy and create campaigns that resonate with your target market’s needs.
We’ll take you through easy-to-follow full-funnel marketing examples in the ensuing section.
Salesforce is a practical example of a company that uses full-funnel marketing and pay-per-click (PPC) to achieve its goals.
The SaaS-based company uses a combination of tactics, like content marketing and events, to reach more customers at different stages of its funnel.
Salesforce also uses targeted pay-per-click (PPC) ads and email marketing to nurture leads and drive sales.
The company’s website provides a wealth of resources, such as whitepapers and webinars, to educate its potential customers about its products.
This helps to build trust with potential clients and establish the SaaS-based company as a thought and credible force in the industry.
Salesforce uses PPC campaigns like Google Ads to reach potential customers at the top of its funnel.
Another practical full-funnel marketing example is Dropbox.
The cloud-based company uses search engine optimization (SEO), content, and referral marketing to attract more potential customers. Besides, it leverages email marketing and in-app messaging to nurture leads and drive sales.
The company offers a free trial to attract potential customers. And it has a referral program where current customers can refer friends and receive additional storage space.
This helps to increase brand awareness and drive sales.
Dropbox uses PPC campaigns to reach customers at the top of the funnel, searching for cloud storage solutions.
The two examples demonstrate how full-funnel marketing and PPC are critical in driving growth and achieving business goals.
A common denominator is that the two SaaS giants use PPC to reach potential customers at the top of the funnel.
Keep reading because we’ll take you through Full-funnel marketing strategies in the coming section.
Check out the full-funnel marketing strategies below.
We recommend you use a mix of tactics, such as:
Combining these tactics can help you personalize your messaging to resonate with your target market’s needs and preferences.
Netflix uses a tactic mix that involves email marketing and personalized recommendations to keep you engaged throughout the buying process.
Another full-funnel marketing strategy is to use retargeting ads.
It allows you to reach customers who have visited your website but have yet to convert.
These ad types can effectively drive conversions and increase return on investment (ROI).
Airbnb, a company disrupting the hospitality industry, uses retargeting ads to reach its customers showing interest but are yet to book a stay.
You can use a referral marketing strategy to drive conversions and increase brand awareness.
Yes, you read that right.
It entails leveraging the current customers to bring more business by referring friends or family for a reward. For instance, Uber uses referral marketing to attract new customers by promising referral discounts.
PPC (pay-per-click) campaigns can play a critical role in full-funnel marketing.
How?
These campaigns drive traffic to your website by tapping into the potential customers at the top of your business funnel.
PPC campaigns can help you attract the right audience by targeting commercial-intent keywords that resonate with your niche.
Note: You can use pay-per-click (PPC) campaigns with other full-funnel marketing tactics like:
Combining the tactics strategically can help you create a seamless customer experience as they move through the funnel.
In the coming section, we’ll delve into the PPC Signal tool and how it can help you streamline your funnel for more conversions.
PPC Signal is an easy-to-use application that can help you streamline your full-funnel marketing efforts.
How?
The application can achieve this by automating many pay-per-click (PPC) tasks. It can save you lots of time and resources by simplifying the process of managing and optimizing PPC ads.
One of the main benefits of PPC Signal is that it filters noise and focuses on signals in your pay-per-click data.
Furthermore, it leverages highly-trained algorithms to analyze your Google Ads campaigns and identify areas for improvement.
Also, it provides real-time insights to help you fine-tune your ad targeting for double figures ROI.
PPC Signal costs $10— an affordable price considering the time and effort it will save you.
The AI-driven application has a 7-days free trial. This allows you to test the tool before committing to it.
With PPC Signal, you can easily identify and fix issues causing poor performance.
Using PPC Signal is a simple and easy-to-follow process.
Check out the steps below.
You can do this by logging in to your Google Ads account and allowing PPC Signal access.
The AI-driven application needs a minimum of 7 days of data to provide accurate insights and recommendations.
Once your Google Ads account is connected, select the campaigns you intend to optimize.
PPC Signal will provide you with a range of insights and recommendations. Review the insights, and act on the recommendations.
Check out examples of PPC Signal in action.
In the screenshot above, PPC Signal provides insights into why impressions rise while clicks fall.
By analyzing keywords, ad copy, targeting, and budget, PPC Signal provides insights into why your impressions are growing while clicks are declining.
One potential reason for this could be that the ads do not resonate with the target audience.
There is another scenario you can find with this tool. By analyzing keywords, ad copy, targeting, and budget, PPC Signal provides insights into why conversions are falling while clicks are rising.
For instance, in the campaign above (on the screenshot), the conversion could fall because the landing page is not optimized.
The potential reason for this could be inaccurate targeting.
To create a full-funnel marketing strategy, we recommend you use a mix of tactics such as:
Start a full-funnel marketing approach by identifying your target audience and mapping out their journey.
Use tactics such as content marketing, social media advertising, email marketing, and pay-per-click ads to engage them at each funnel stage.
Lastly, use analytics to track performance and optimize your strategy continuously.
To summarize, full-funnel marketing entails engaging customers throughout the entire buying process. (From awareness to conversion stage).
You can easily create an effective strategy by leveraging a tactics mix, such as content marketing and pay-per-click (PPC).
PPC Signal is a game-changing tool that can help you to:
It filters noise and focuses on signals in your pay-per-click data. More so, it’s cost-effective. PPC Signal costs $10 after a 7-day free trial.
Try PPC Signal now and see the difference it can make for your pay-per-click ads and funnel marketing in general.
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