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Focus keywords are a vital piece of an SEO strategy. Without focus keywords, driving traffic to your business or website will be an issue. In this guide, you’ll discover what focus keywords are, and how to find them using keyword research tools.
The focus keyword represents your page’s topic. It also helps you to focus, and optimize your page for such a topic. Ideally, focus keywords should be inserted in vital areas of your page. These areas could be the heading, title page, or text.
There is no clear way of telling Google to rank your page for your focus keyword. All you can do is insert your focus keyword in places that make it easy for Google to identify it.
SEO, to a large extent, involves creating quality content around a specific key phrase. Focus keywords signal Google search algorithm that your page is a good fit for related search queries.
If search engines are unable to tell that your content is related to a search query, they won’t display your content when such a query is entered. And that’s a sure way of losing some solid traffic and business opportunities.
To drive the most search traffic, it’s of utmost importance to create your content around some specific focus keyword.
If you’ve already published lots of content on your website without considering the focus keyphrase, you can always adjust that. To adjust your content, you’ve got to insert focus keyphrases on specific areas within the content. Well, it may come off as awkward. It’s best to always consider the focus keyphrase before creating your content.
Here are easy steps to follow when choosing your focus keywords.
Long-tail keyphrases are arguably the best place to start during your search for focus keywords. Unlike generic (or short-tail) keywords, long-tail keywords are more specific, lengthier terms with low search volume.
Therefore, if you’re looking for less competitive and easy-to-rank key phrases, then you’re better off with long-tail keywords.
Although long-tail keywords generate lower traffic than short-tail keywords, content created around long-tail keywords is more likely to resonate with your audience. This content is typically tailored to solve the challenges of the target audience.
For instance, generic keywords won’t cut it for someone who runs a vegan cooking school in California, and you want to attract more students using organic search.
To get the best result, you need to target specific, long-tail keyphrases. These long-tail keyphrases may be ‘vegan cooking school in California for beginners’, and it’s more likely to attract a conversion-ready audience to your website.
Identifying the right focus keywords for your business starts with performing robust keyphrase research. To get started, type a topic-related keyphrase into the Google search bar.
You’ll see a list of suggested keyphrases displayed on your screen. If you were to perform key phrase research for the vegan cooking school, you’d see results similar to the image below.
It’s almost impossible to manually identify the search volume of a key phrase. However, such issues can be tackled by merely using a keyword research tool like the PPCexpo Keyword Planner.
Before choosing a keyword research tool, here are some features you should consider:
Furthermore, you need to consider the functionality and ease of use of the tool. All these features are loved by researchers and provide immense value during the research process. And you can get all these features with the PPCexpo Keyword Planner.
Here are some reasons why you should consider using the PPCexpo Keyword Planner for your research process.
Let’s say you want to write an article on “how to make vegan chocolate”, the step is to download the PPCexpo Keyword Planner. After installing the tool, it will help you check the type of keyword to target. To do that, type “how to make vegan chocolate” into the Google search bar. A result similar to the one below will be displayed.
Here are some metrics the tool will help you discover.
The tool helps you identify keywords that are similar to your business. There is nothing wrong with having a brainstorming session with your team members. But if you use the PPCexpo Keyword Planner, the tool gets to show you a list of keywords related to your business.
Search volume helps you to figure out the right keywords for your business. Let’s say you’re looking for keywords with a search volume between 1300-4400, you can filter that out using the tool. By merely applying the filter, you’d generate high search volume and high-intent keywords that relate to your business.
Visualization helps you make the process fast. From the visualization chart, you get to identify the right keywords for your business.
If you select the Scatter plot, an image similar to the one below will be displayed on your screen.
Visualization helps you pinpoint keywords with high search volume and low CPC.
There’s the option of checking the global search volume of your keywords. To do that, navigate to the settings menu and select “All”. After that, the global keyword data will be displayed.
The global icon will appear on your screen. And from the table below, you can easily see the global search volume of your keyword.
If you want to narrow your search to long-tail keywords, all you’ve got to do is select “Long-tail keywords” from the keyword type section. After selecting “Long-tail keywords”, the result will be displayed on your screen.
From the image below, you’d see the list of long-tail keywords.
Export:
There’s the option of exporting your data after completing the keyword research. To do that, click on the “Export” button.
You’d agree that the PPCexpo Keyword Planner is the ideal tool for keyword research. The tool gives you lots of options to measure your desired metrics. It also eliminates the need for guesswork. All data generated by the tool is factual and valuable to any business person.
A focus keyword is a search term you want your page or post to be ranked for. This way, when prospects make search queries using such search term, your web page or post will pop up on search engine result pages (SERPs).
A focus keyword is a phrase (or word) you want your content to be ranked for on search engines. When you create content around your focus keyword, your webpage or post will be displayed on Google’s search results. And if your page (or post) ranks high enough, you’d generate more clicks and visits to your website.
A focus keyword is a solid representation of your web page’s topic. It helps in focusing and optimizing your page for a specific topic. As a general rule, focus keywords should be placed in vital areas like the heading, title tag, or text.
Focus keyphrases are the keyword(s) you want your webpage (or post) to rank for. If you want to rank for some focus keyphrase, you would be tempted to optimize all the content on your website for such a keyphrase.
Content that is optimized for focus keywords will perform better than regular content. Therefore, optimizing your content for focus keywords is a sure way of ranking high on search engines. And the process that goes into researching these focus keywords will help you figure out what’s going on in the minds of your audience.
However, the research that goes into identifying focus keywords is not easy. You must find the balance between relevant long-tail keywords, and keywords with the right search volume. This way, you’d easily have a sweet spot in search engine result pages (SERPs).
When it comes to identifying focus keywords, you’d need a tool like the PPCexpo Keyword Planner. With the tool, you’d get relevant information like:
The tool also gives you the option of filtering out long-tail keywords and high-intent keywords.
Now you know what focus keywords are, how will you use them to create better content for your audience?
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