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Niche keyword research is the foundation of a robust marketing strategy. It’s the one thing that helps you launch a high-converting campaign for your business. You get to attract new customers to your business and also boost your ranking on search engines.
With niche keywords, you get to attract new customers that truly desire your product or service offering. To double the results gotten from niche keywords, you need to consider conducting a thorough SEO optimization. Simply put, Google Ads, SEO optimization, and niche keywords are the secret ingredients to help you generate massive results for your business.
But how do you identify the right keyword niche for your business, and what is the difference between niche keywords and regular keywords? Well, you’ll discover all these and more in this guide.
Niche keywords are usually specific and they’re made up of three or more words, also known as long-tail keywords. Unlike short-tail keywords that are used more frequently and are more generic, niche keywords are not frequently used — but they tend to draw people who are more likely to be interested in your product or service offering.
If you’re interested in boosting your content marketing technique, then you have to consider short-tail keywords. But if you’re looking for ways of promoting your company and product offering, then niche keywords are the best bet for you.
Niche keywords typically yield the best result for your SEO campaign and pay-per-click results. When you insert niche keywords on your pages, you’d rank high on search engine result pages (SERPs), and possibly drive more traffic to your website.
The process is quite similar to pay-per-click campaigns, but not entirely the same. During PPC campaigns, your ads will appear when a user makes a search query with your target niche keyword. Using this strategy, you get to boost your sales and also drive more traffic to your business.
But what is the difference between niche and general keywords? Well, here is what you need to know.
Niche keywords are typically long-tail keywords that drive targeted traffic that is interested in your product or service offering. On the other hand, general keywords are generic terms that drive less targeted but massive traffic to your business.
For instance, a customer looking to get some new jeans may search for a general keyword like “buy jeans”, or a niche keyword phrase like “buy navy blue jeans”. If you opt for niche keywords, then you have to be certain of what your customers are looking for and tailor your content (or campaigns) around that.
Since niche keywords don’t generate as much traffic as generic keywords, you shouldn’t be expecting a large volume of traffic from these types of keywords. But the conversion rate is typically higher than generic keywords.
General keywords tend to drive more traffic, but the conversion rate is somewhat low and it’s also difficult to rank for these keywords. Another downside to general keywords is that people who visit your website using general keywords may less likely convert to paying customers. After all, there is a high chance they would not find what they are looking for.
Here are the four easy steps to help you find a relevant niche keyword in your industry.
The first step is to identify your niche. You can find relevant keywords if you’ve defined your niche. But how do you define your niche? Well, here are easy ways to do just that.
After identifying your niche, the next step is to conduct comprehensive keyword research to pinpoint the terms that are relevant to your business. With niche keyword research, you get to come up with a list of valuable phrases (and keywords) for your paid ad campaigns and website. To get started, you should consider tools like the PPCexpo Keyword Planner.
Unlike other similar tools in the market, the PPCexpo Keyword Planner offers lots of unique features to help you get the most out of your research process. The tool is built with filters that help you pinpoint the right long-tail keywords for your business. There is also the option of identifying the volume, low bid and high bid options during your keyword research process. For instance, if you search for “Blue Jeans”, you’d get results similar to the image below.
Aside from representing your keyword data in a tabular form, there is also the option of representing your data using a scatter plot. The PPCexpo Keyword Planner helps you monitor the similarities between your keywords and how they are showcased on the XY-axes.
After getting your list of keywords, you’ve got to analyze it and figure out the ones to use for your business. By now, you probably know that you won’t use everything on the list. Pick out the keywords that are most relevant to your business and keep a close eye on them to see how they’d perform.
To get started, you should identify the monthly search volume of the keywords, and get an idea of the number of people who are searching for these terms. Since you’re analyzing niche keywords, there is a high chance of seeing a low keyword volume. But you can get the most out of it by stacking up these long-tail keywords against one another.
After coming up with the right sets of keywords and integrating them into your web pages, you’ve got to keep a close eye on them to see if they’re delivering the desired result. Monitor your keywords over time to see if you’re having the right results.
It’s important to note that you won’t rank for your desired keyword immediately. But if you’ve been monitoring the performance for some months without seeing any significant changes within a given time frame (maybe a few months), then it may be time to optimize your page for better results.
Having an excellent keyword is no guarantee of good performance. There are times when you’d need other pieces like page optimization and link building to get your desired result. Monitoring your performance is not always rosy, especially when you’re running multiple campaigns from a single account. And that’s where the PPCexpo’ PPC Signal tool comes in.
The tool uses a data-driven approach to offer information about any anomaly found in your campaign. This way, you’d reduce the possibility of wasting time and resources. Speaking of the PPCexpo’ PPC Signal tool, here is what the dashboard looks like.
You can easily gain lots of insights by merely looking at the signals displayed on this tool.
Let’s say you’re in the drop shipping industry, you may prefer niches like clothing, watches, and lifestyle products like bracelets. However, it would be best if you ignore these niches as a beginner. Why? Because they’re somewhat generic and broad.
There are about nine keyword types, and they include the long tail, short tail, product defining, long-term, short-term, geo-targeting, intent targeting, and customer defining. All these keywords have the strength to help you boost your SEO efforts in varying situations.
Niche keywords are highly specific long-tail keywords that help you narrow down to a subset of an industry.
To find the best niche keywords, you should consider using Google Trends. With Google Trends, you get to find niche keywords related to your field of interest.
Unlike short-tail keywords, you can easily rank for niche keywords on search engine platforms. They attract less competition, and the people you draw in using these keyword types are more likely to buy your product or service offering.
Niche keywords are long-tail keywords that attract highly targeted visitors. However, niche keywords generate less traffic when compared to short-tail keywords. With niche keyword research, you get to come up with a list of valuable phrases and terms for your paid ad campaigns and websites.
To get started with the keyword research process, you’d need a keyword research tool like the PPCexpo Keyword Planner. With the tool, you get to have information about things like low bid, high bid, and keyword volume. There is also the option of having a graphical representation of your keyword data.
Now you know all there is to know about finding niche keywords, how would you perform your niche keyword research process?
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