• Home
  • Tools
    • PPC Signal
    • PPCexpo Keyword Planner
    • PPC Audit
    • ChartExpoTM PPC Charts
    • PPCexpo PPC Reports
    • Combinations Calculator
  • Pricing
  • Contact us
  • Resources
    • PPC Signal Dashboard
    • PPC Reports Templates
    • PPC Guide
    • Join Our Facebook Group
    • Charts
      • CSAT Score Survey Chart
      • Likert Scale Chart
      • Pareto Chart
      • Sankey Diagram
  • Blog
Categories
All Digital Marketing PPC SEO SMM Data Visualization
All Digital Marketing PPC SEO SMM Data Visualization

We use cookies

This website uses cookies to provide better user experience and user's session management.
By continuing visiting this website you consent the use of these cookies.

Ok
Home > Blog > Digital Marketing > Data Visualization >

Discover 5 Engaging Examples of Rating Scales in Excel

If you’re tired of using the same old boring Rating Scales, look no further.

We’ve gathered some of the most engaging and effective examples of Rating Scales to take your surveys, assessments, and feedback to the next level.

Rating Scales are essential for measuring opinions, attitudes, and behaviors in various fields, from education to healthcare, etc. However, not all Rating Scales are created equal.

examples of rating scales

Yes, you read that right.

Some Rating Scales can be confusing, leading to inaccurate data and unreliable insights.

That’s why we’ve scoured the internet and consulted with experts to bring you a game-changing list of practical Rating Scale examples.

From the classic Likert Scale to the Numerical Rating Scale, we’ve got you covered.

In this blog, you’ll learn the following:

  • Top 5 examples of Rating Scales
  • Also, we’ll address the following question: What is a Rating Scale?
  • Top 4 types of a Rating Scale
  • Examples of Rating Scale questions
  • How to write a Rating Scale question
  • How to analyze Rating Scale data

Before delving into the blog’s core, we’ll address the following question: what is a Rating Scale?

What is a Rating Scale?

A Rating Scale can help you to measure the level of agreement or disagreement, satisfaction or dissatisfaction with a particular behavior, etc.

It takes different forms, from numeric scales to visual scales, and is often used in surveys, assessments, etc.

One of the most common Rating Scales is the Likert Scale. This scale asks respondents to rate their level of agreement or disagreement with a statement or question.

And it’s usually on a scale from 1 to 5 or 1 to 7.

For instance, “To what extent do you agree with the following statement: I am satisfied with my current job?”

The responses range from “Strongly Disagree” to “Strongly Agree.”

Rating Scales can help you to gather quantitative data and provide valuable insights into opinions, attitudes, etc.

Using a Rating Scale, you can measure responses objectively, making it easier to analyze and interpret the resulting insights.

Now that you know what a Rating Scale is, we’ll explore different examples of Rating Scales.

Top 4 Types of a Rating Scale

There are several options available to choose from.

Let’s take a closer look at some of the most popular examples of Rating Scales.

Graphic Rating Scale

The graphic Rating Scale is one of the popular Rating Scales.

It involves using charts, such as a Likert Scale, to measure agreement or disagreement level with a statement or question. HR managers often use this Rating Scale to evaluate performance.

Numerical Rating Scale

One of the key examples of a Rating Scale is the numerical Rating Scale.

It uses numbers as answer options. And it doesn’t necessarily assign any meaning or characteristic to the numbers.

Use the Rating Scale in surveys that require a quick and simple response, such as satisfaction surveys.

Descriptive Rating Scale

The descriptive Rating Scale is another popular option.

Each answer option is thoroughly explained to your respondents. Use this scale type in surveys where detailed information is necessary, such as product satisfaction surveys.

Comparative Rating Scale

This Rating Scale type expects respondents to answer a question based on a comparison with other organizations, products, etc. Use this Rating Scale type in market research, product development, and customer satisfaction surveys.

Examples of Rating Scale Questions

Now that we’ve covered some of the most popular Rating Scales, let’s look at some examples of Rating Scale questions.

  • On a scale of 1-5, how satisfied are you with your recent purchase?

This is an example of a numerical Rating Scale question. Use it in customer satisfaction surveys.

  • How frequently do you exercise per week?

This is an example of a frequency Rating Scale question. You can present it using a visual analog scale.

  • To what extent do you agree or disagree with the following: “Our customer service is satisfactory”?

This is an example of a Likert scale question, where respondents rate their level of agreement or disagreement on a scale.

  • How likely are you to recommend our product to others?

This is an example of a comparative Rating Scale question. It asks respondents to rate the product in comparison to the competition.

  • Please rate these features of our website on a scale of 1-10

This is an example of a graphic Rating Scale question.  Respondents select a particular option on a line or scale to indicate their rating.

How to Write a Rating Scale Question?

Rating Scale questions are popular survey questions you can use to measure agreement or satisfaction level with a statement or question.

To create an effective Rating Scale question, follow the following steps.

Identify the specific topic or area to measure

Identify the specific topic or area that you intend to measure.

It could be customer satisfaction with your brand. Choose the type of Rating Scale to use. You could use a Likert scale or a numerical Rating Scale.

Determine the range of values to use

For instance, a five-point scale ranging from “strongly disagree” to “strongly agree” for a Likert Scale. Then, write the statement or questions that respondents will be asked to rate.

Ensure your questions or statements are clear, concise, and relevant to your goals.

Provide clear instructions to respondents

Provide clear instructions for how your respondents should complete the Rating Scale question.

Instruct them to choose one option on the scale or select a number representing their agreement level.

Test

Test the questions/statements with a small group of respondents.

How to Analyze Rating Scale Data

Excel is one of the popular tools for storing survey responses. However, it lacks customer survey templates you can use to display insights in your survey responses.

Well, there’s a game-changing solution.

ChartExpo–an Excel add-in, is here to change how you analyze and present your data.

So, what is ChartExpo?

ChartExpo is an add-in that provides many charts specifically tailored to survey data.

The visualization add-in for Excel offers powerful customer survey templates like the Likert Scale Charts.

Even better, you don’t need any programming to use the add-in.

ChartExpo’s user-friendly interface makes creating stunning and easy-to-interpret visualizations easy for anyone.

ChartExpo offers a free 7-day trial. You can test its features and see the benefits before committing to a $ 10-per-month subscription.

So why not try ChartExpo’s Rating Scale templates?

How to Install ChartExpo in Excel

In the coming section, we’ll use ChartExpo, and sample data to demonstrate how to leverage examples of Rating Scales Graphs like the Likert Scale Chart.

Before we dive into this, we’ll show you how to install ChartExpo in Excel.

Let’s imagine you operate a product-based brand. You’ve created a survey form to gather customer feedback. In other words, you’ve created a survey to gather feedback about your product.

Let’s assume you used the questions below:

  • Do you think the quality has improved now?
  • Would you recommend our product to others?
  • Do you think our prices are better than others?

Let’s further assume you gathered the data below.

Do you think the quality has improved now?Will you recommend our product to others?Do you think our prices are better than others?
Strongly AgreeNeither agree nor disagreeAgree
Neither agree nor disagreeStrongly AgreeDisagree
Strongly AgreeNeither agree nor disagreeDisagree
Neither agree nor disagreeDisagreeNeither agree nor disagree
DisagreeStrongly DisagreeStrongly Agree
Strongly AgreeAgreeDisagree
AgreeStrongly DisagreeStrongly Agree
Neither agree nor disagreeAgreeStrongly Agree
AgreeStrongly AgreeDisagree
Strongly AgreeStrongly AgreeStrongly Disagree
Strongly DisagreeNeither agree nor disagreeAgree
Strongly AgreeStrongly AgreeNeither agree nor disagree
Neither agree nor disagreeStrongly DisagreeDisagree
Strongly AgreeStrongly AgreeStrongly Agree
AgreeAgreeAgree
Strongly DisagreeNeither agree nor disagreeAgree
Strongly AgreeStrongly AgreeStrongly Agree
Strongly AgreeDisagreeStrongly Disagree
DisagreeStrongly DisagreeAgree
Strongly DisagreeDisagreeDisagree

 

To get started with ChartExpo in Excel, follow the steps below:

    • Open your Microsoft Excel.
    • Open the worksheet and click the Insert button to access the My Apps
examples of rating scales
    • Click the Insert button to initiate the ChartExpo engine.
examples of rating scales
    • Click the Search box and type “Likert Scale Chart.”
examples of rating scales

 

    • Highlight your data and click the Create Chart From Selection button, as shown.
examples of rating scales

 

  • Use the multiple-choice responses you deployed in your survey to gather responses to map your Likert Scale Chart.

In our case, we’ll use the following multiple-choice responses:

    • Strongly Disagree=1
    • Disagree=2
    • Neither agree nor disagree=3
    • Agree=4
    • Strongly Agree=5
examples of rating scales
    • To add the chart header, click the Edit Chart
examples of rating scales
    • Once the Chart Header Properties window shows, fill in your header in Line 1, as shown.
examples of rating scales
    • Toggle the small button below Line 2 to the right side to activate the header.
    • Click the Apply button, as shown above.
examples of rating scales
    • To edit the legend properties, click the pencil-like icon on the X-axis.
    • Once the Legend Properties show, fill in your legend below the Text
    • Click the Apply All button, as shown above.
    • Click the Save Changes button to preserve all the changes.
examples of rating scales
    • Check out the final Likert Scale chart below.
examples of rating scales

Insights

  • Half of the customers agreed on the product’s price. On the other hand, 40% did not agree, and 10% remained neutral.
  • 45% of customers agreed to recommend the product to others. But, 35% did not agree, and 20% did not answer.
  • 55% of customers agreed on the quality of the product. However, 25% did not agree, and 20% remained neutral.
  • Half of the customers gave a positive response to the survey question. However, 33% gave a negative response, and 17% remained neutral.

FAQs

What are the 5 scale rating examples?

Examples of Rating Scales include Likert Scales, Semantic Numerical Rating Scales, Categorical Rating Scales, etc.

Use these scales in surveys to measure the degree of agreement or satisfaction with a product.

What are the types of Rating Scale?

There’re several types of Rating Scales used in surveys, including Likert scales, Numerical Rating Scales, Categorical Rating Scales, etc. Each type has its unique characteristics and is suitable for measuring different types of responses.

What is the most popular Rating Scale?

The most popular Rating Scale is the Likert Scale. And it measures the agreement or disagreement level with a statement. Use it in surveys and feedback forms. ChartExpo provides powerful Likert Scale Chart templates to visualize your survey data.

Wrap Up

In conclusion, Rating Scales are a powerful tool for businesses to gather valuable feedback from their customers.

With different types of Rating Scales such as Likert scales, Numerical Rating Scales, Categorical Rating Scales, etc, you can effectively measure customer satisfaction.

Additionally, visualizing survey data using tools like ChartExpo can help you gain deeper insights and make informed decisions.

ChartExpo offers powerful Rating Scale Chart templates like the Likert Scale. This means you can get the most out of your survey data.

With its user-friendly interface and affordable pricing, ChartExpo is a great investment if your goal is to improve the reliability of your survey insights.

How much did you enjoy this article?

We will help your ad reach the right person, at the right time

PPC Signal

Your Data. Your Insights.

Actionable insights discovered for you. Now you can do more in less time.

PPCexpo Keyword Planner

Find the Perfect Keyword. Surprise Yourself.

PPCexpo Keyword Planner will help you align your keywords with the customers’ intent.

PPC Audit

Free Google Ads Audit Report.

Frequent audits will help you optimize your PPC campaign for success.

ChartExpo PPC Charts

Picture a Thousand Numbers. See the Big Picture.

Visualizations give you the ability to instantly grasp the insights hidden in your numbers.

PPCexpo PPC Reports

Simple and Easy PPC Reporting. For Everyone.

Experience the new revolution in reporting … click your way to insights, don’t scroll.

Combinations Calculator

Do the Math.

Calculate the number of combinations in your PPC campaign. It may surprise you.

Insightful pay-per-click tips and tricks, delivered to your inbox weekly.

CTR Survey

ppc signal ad
chartexpo ad
ppc audit ad
keyword planner ad
130687

Related articles

next previous
Data Visualization11 min read

How to Craft Engaging Google Forms Questions?

Click to learn how to craft engaging Google Forms questions. Also, we’ll show how to analyze Google Forms questions.

Data Visualization11 min read

How to Craft Engaging & Compelling Google Docs Questionnaires?

Click to learn how to craft engaging Google Docs questionnaires. Also, we’ll show you tips for effective questionnaire design.

Data Visualization11 min read

How Do Google Forms Work: A Step-by-Step Guide

Click to learn the following: how does Google Forms work? Also, we’ll show you tips for using Google Forms effectively.

Data Visualization8 min read

How to Build an Effective Customer Feedback Loop?

Click to learn how to build an effective customer feedback loop. Also, we’ll show you how to analyze customer feedback loop data.

Data Visualization9 min read

How are Surveys Conducted? Easy Steps to Follow

Click to learn the answer: “How are surveys conducted?” Also, you’ll learn how to analyze survey results.

PPCexpo

  • Home
  • Tools
  • Pricing
  • Contact us
  • PPC Guide
  • Blog
  • Sitemap
  • © 2023 PPCexpo, all rights reserved.

Company

  • Contact us
  • Privacy policy
  • Security
  • Patent

Tools

  • PPC Signal
  • PPCexpo Keyword Planner
  • PPC Audit
  • ChartExpo™ PPC Charts
  • PPCexpo PPC Reports
  • Combinations Calculator

Quick Links

  • PPC Guide
  • PPC Signal Dashboard
  • PPC Reports Templates
  • ChartExpo™ for Google Sheets
  • ChartExpo™ for Microsoft Excel
  • PPCexpo Keyword Planner Google Chrome Extension

Charts

  • CSAT Score Survey Chart
  • Likert Scale Chart
  • Pareto Chart
  • Sankey Diagram

Category

  • PPC
  • SEM
  • SEO
  • SMM
  • Data Visualization
  • Others
Join our group

Benefits

  • Q&A on PPC advertising
  • Get expert advice
  • Great PPC discussions
  • Stay updated with PPC news
  • Quick support on tools
  • Discounts and special offers