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If you’re struggling to get your ecommerce store noticed by potential customers, you’ll want to read this blog.
One of the proven ways to increase visibility and drive traffic to your online store is search engine optimization (SEO) or pay-per-click (PPC) marketing.
And the first step in any profitable digital marketing is keyword research.
But how do you know the keywords to target?
You could take a guess and hope for the best. However, there’s a better way.
Enter the PPCexpo Keyword Planner–a powerful tool that makes ecommerce keyword research an easy task.
With the PPCexpo Keyword Planner, you can easily find the keywords that will drive the most traffic to your online store.
The game-changing keyword planner provides valuable insights such as search volume, CPC, etc. This allows you to make informed decisions about the keywords to target.
Moreover, the PPCexpo Keyword Planner is available as a Chrome extension, making it even easier to use.
In this blog you will learn how to conduct an ROI-driven ecommerce keyword research along with the following questions:
Ecommerce keywords are search terms people use when looking for offers online.
They’re critical to any ecommerce business’s digital marketing strategy.
By targeting the right keywords, your ecommerce businesses can drive more traffic to the website, increase brand awareness, and ultimately, drive revenue.
An ecommerce keyword can be a single word, such as “laptop,” or a longer phrase, such as “laptop for gaming.”
The key is to find keywords that accurately describe your products and are relevant to your target market.
Yes, you read that right.
The task of identifying the right keywords is called ecommerce keyword research. And it involves researching and analyzing the search terms people use to find products similar to yours.
The goal is to find keywords with a higher search volume and low competition. This will give you the best chance of driving more traffic to your website.
Once you’ve identified the right ecommerce keywords, use them in your website content, product descriptions, and Google Ads campaigns.
Note: targeting the right keywords is only part of the equation. Also, you need to create engaging content that meets your target audience’s needs.
This includes product descriptions, blog posts, landing pages, ads, etc.
Check out the benefits of ecommerce keyword research.
By targeting the right keywords, you improve your chances of appearing at the top of SERPs. This increases the likelihood of potential customers clicking on your website and purchasing.
Ecommerce keyword research provides valuable insights into search terms potential customers use to describe their needs. This information can help you to understand your target audience and create content that meets needs.
Using the right ecommerce keywords, you can target potential customers actively searching for similar products.
This can increase click-through rates and drive more traffic to your ecommerce website.
Ecommerce keywords make it easier for customers to find the products they’re looking for and can help to increase satisfaction.
By conducting thorough ecommerce keyword research, you can identify gaps and opportunities to differentiate yourself from the pack.
These are search terms relevant to the products sold online.
These keywords are mostly used by potential customers when searching for products to buy online.
Check out the types of keywords commonly used in the ecommerce space:
These are keywords you can use to describe your products.
For example, “running shoes” or “leather office shoes”.
Brand keywords are mostly associated with brand names. For instance, “Adidas running shoes,” “Gucci handbags,” etc.
These are broader keywords that describe a category of your products.
For example, “children’s clothing,” “home decor,” etc.
long-tail keywords are longer, more specific phrases typically used by online users ready to make a purchase.
For example, “black leather boots for mountain climbing” or “bags that can fit a basketball.”
These are search terms relevant to a specific time of year, such as “Halloween clothes,” “Christmas gifts,” etc.
When selecting ecommerce keywords, consider critical factors like search volume, competition level, and relevance to your target market.
In the next section, we’ll show you how to boost your keyword research with a keyword tool.
Ecommerce keyword research is critical to your business’s digital marketing strategy.
Yes, you read that right.
A keyword planner can help you to boost the effectiveness of your ecommerce keyword research.
This is where the PPCexpo Keyword Planner, a powerful and user-friendly tool, comes in.
Using PPCexpo Keyword Planner, you can align your keywords with customers’ intent, find the right keywords for your campaigns, and ultimately drive more sales.
With 250 free credits and the option to purchase 20,000 credits for just $10, this tool is an affordable way to boost your ecommerce keyword research efforts.
Note: (1 credit = 1 keyword)
This easy-to-use keyword planner can help you to identify the most profitable keywords for your ad campaigns.
Below are the key features of this tool:
The estimated volume feature can help determine your ad campaigns’ potential reach and impact.
By identifying the search volume for each keyword, you can gain insight into the popularity of certain products.
This feature can help you understand the cost of particular keyword and adjust your bidding strategy timely.
It can help you determine the appropriate bid for each keyword for maximum ROI.
The search volume filter feature can help you narrow the search volume range for a keyword.
This feature is especially useful if your goal is to target a specific audience. Using the search volume filter, you can refine your keyword list faster.
The inbuilt charts feature of the PPCexpo Keyword Planner can help you visualize your keyword data to uncover hidden insights. The charts provide a detailed breakdown of search volume, and cost-per-click data for each keyword.
This feature provides your ecommerce business with keyword data from a wide range of global locations.
This allows you to identify the most effective keywords for international advertising campaigns.
More so, you’ll be able to tailor your ad campaigns to each region’s specific needs and preferences.
The PPCexpo Keyword Planner’s long-tail keyword feature is a valuable addition if your goal is to target specific niche audiences. Long-tail keywords are highly specific. Besides, longer phrases are less frequently searched, which makes them highly effective if your goal is to reach a highly targeted audience.
You can get the following long tail keyword list on your screen.
PPCexpo Keyword Planner allows you to export your keyword data to Excel easily. This can help you to streamline your ecommerce keyword research process.
Keywords for ecommerce are made up of the following:
Additionally, keywords related to shipping, pricing, and promotions can be effective for your ecommerce business. And this is because they signify high purchase intent.
The PPCexpo Keyword Planner is a valuable tool if your goal is to conduct ecommerce keyword research.
With its search volume, CPC, and competition level data, filters, charts, and high and low bid features, the PPCexpo Keyword Planner can help you to uncover valuable insights and optimize your advertising campaigns.
In conclusion, ecommerce keyword research is essential if your objective is to drive traffic and sales to your website.
Using a tool like the PPCexpo Keyword Planner, you can uncover valuable insights into search volume, competition level, and cost-per-click data for your keywords.
The game-changing keyword planner offers a range of valuable features, like filtering search volume, charts to uncover hidden insights, and long-tail keyword options.
With pricing starting at $10 for 20,000 credits, the PPCexpo Keyword Planner is an affordable and accessible solution.
Take advantage of the free 250 credits (1 credit = 1 keyword) today to experience the benefits.
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