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Google is slowly updating its many iOS applications with App Store privacy labels by explaining the type of data it collects from users.
Google and Chrome apps on App Store have received new updates with these new labels. However, a close rival of Google, DuckDuckGo, is already using the move to its advantage.
In a post on Twitter yesterday afternoon, DuckDuckGo took issue with Google’s privacy labels for Search and Gmail while also pointing out that the company only added the tags after delaying intentionally.
DuckDuckGo took maximum advantage of the whole debacle by tweeting:
“After months of stalling, Google finally revealed how much personal data they collect in Chrome and the Google app. No wonder they wanted to hide it.
Spying on users has nothing to do with building a great web browser or search engine. We would know (our app is both in one).
DuckDuckGo Privacy Browser has been the second most downloaded mobile browser in the US (after Chrome) and, as you might expect, doesn’t collect any data that’s linked to you, making it simple to get privacy you deserve online.”
DuckDuckGo has often branded itself as a privacy-friendly alternative to Google apps, and it’s now using the App Store privacy labels as more evidence.
The image attached to the tweet shows one-on-one comparisons of the DuckDuckGo privacy label, Chrome, and other Google applications.
Based on the tweet’s image, the search engine company’s privacy label indicates that it does not collect any data linked to the user. However, the same can’t be said for the Google apps, such as Youtube and Chrome browser.
The privacy labels for Google and Chrome shows that the search engine collects different types of user data such as:
The aforementioned user data support products and services, such as analytics, user browsing personalization experience, and third-party advertising.
None of this should necessarily be surprising for Google users, but DuckDuckGo uses it to for its marketing campaigns. The App Store privacy labels went live in the App Store in December 2020.
The privacy labels were first introduced during Apple’s annual Worldwide Developers Conference (WWDC), with the tech giant announcing its goal – ‘to better inform consumers of individual applications’ privacy practices.’
iOS Privacy labels are divided into three sections:
What’s your opinion regarding DuckDuckGo using the iOS privacy labels as a way to differentiate itself from Google?
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