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Devising an effective digital marketing strategy for startups is no easy task. The sheer choice of marketing tools and techniques can leave many people bewildered, unable to focus their efforts in any one area.
It’s much better to hone in on a few aspects to get the best results, rather than spread yourself thin by attempting too much at once.
In this article, we’ll explain why your business should use Google Ads as one of their main marketing channels.
Google Ads is now at the forefront of online advertising, as it offers businesses the chance to drive qualified traffic quickly. This is much more effective and immediate than any strategy for search engine optimization (SEO).
In a fast-paced industry, getting a good start can make or break your business. Let’s see what Google Ads can do for you.
It’s important to know if your idea is feasible early on before you sink too much time or money into it. By using pay-per-click (PPC) advertising with Google Ads, you can gauge market acceptance of the idea, and identify early problems that need to be corrected.
By running an associate campaign, marketers can get some instant results, making it possible to attract traffic to their site or landing page shortly after launching.
One of the main reasons that make Google Ads an effective marketing strategy for startups is the ability to measure key metrics. By monitoring your campaign, you can see how many views, clicks, and conversions your ad is getting. Ultimately, you can tell if this strategy is paying off.
SEO is still a vital cog in the bigger marketing machine, and you should strive for an SEO-friendly site that adheres to Google’s best practices. That being said, you can focus on PPC advertising without worrying about upsetting Google.
Your Ads campaign will be tailored by many variable factors, such as:
This degree of flexibility allows you to segment your audience and target smaller groups with content that caters to their exact needs and interests.
Imagine one of your top competitors is currently offline with technical issues. You can seize this opportunity by running a targeted campaign to fill the gap, essentially attracting their customers with your alternative offer.
Studies indicate that people need to be exposed to a brand as many as seven times before they will consider making a purchase. It’s a good move to use PPC for startups as it will get your brand messaging in front of more people, sooner, which helps to warm them up for a sale over time.
Let’s say people are searching for mobile phone accessories in your city. Your ads appear, and so users click on them to find directions to your store in the area.
By seeing your ad, consumers are encouraged to go to your store rather than any competitors in the area whose ads aren’t displayed.
It’s up to you to decide how much you will pay for an Ads campaign — the budget is whatever you want it to be. With consistent analysis, you can see where you are making a profit or loss. If it is profitable, you can continue to invest to maximize your return on investment (ROI).
If you can’t decide on your favorite headline or have several competing ideas for the copy or images, then you can use Google Ads to figure out the best one.
With A/B testing, you can run several similar ads for a couple of weeks, then analyze the results to see which delivered the best clickthrough rate (CTR), and therefore is the most engaging for your audience.
Let’s get one thing absolutely clear:
Analytics-driven marketing is the future of business. No startup can ignore that reality, and those who fail to embrace analytics in their marketing will continue to struggle as the rest thrive.
Perhaps you already know that struggle, but it doesn’t need to continue. You can solve the issue by using digital marketing analytics tools from PPCexpo to enhance your data analysis.
Using our in-depth reports, marketers can learn more from their campaigns, and apply this new-found knowledge to make smarter, more effective decisions about their advertising.
Our dedicated team of data scientists continues to devise unique, specialized reports, making analysis more powerful than ever before. Check out the PPCexpo reports library today to get an edge on your competition.
It doesn’t matter how small or new your company is, you can use Google Ads to grow. It is very valuable to startups, and after you get comfortable with the basics, you can soon put your budget to good use.
By continuing to monitor your campaign metrics and test out various ideas, you can tweak your campaigns to increase your return over time. This makes it perfect for startups, as the more you learn, the more your business can grow with this platform.
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