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Digital marketing is a sure way to get your brand out there. Nowadays, everyone is always on their smart devices. And if you want to be constantly seen by your audience, then you have to consider digital marketing campaigns. Before launching a campaign, you need to create a digital marketing strategy.
However, launching a digital marketing campaign is not easy. You can either opt to hire a digital marketing specialist or do it in-house.
To do it in-house, you need to take a look at some digital marketing campaign examples. This way, you get to figure out what will work for your business.
Many benefits come with digital marketing. One of which is your business will become a household name. But you have to keep adapting to new technology, and blend into the recent trends in your environment.
In this guide, you’d discover what digital marketing is, and how to launch a profitable digital marketing campaign for your business.
Digital marketing campaigns are online marketing activities primarily used for driving traffic, engagement, or revenue. As a business person, you get to use digital marketing to achieve your business goals. There are several steps to a digital marketing campaign. These are:
Here are the top eight types that you can use for digital marketing campaigns.
If you have an active social media following, then dominating the digital space won’t be an issue. Nowadays, everyone seems to be active on social media platforms. Your job is to figure out the most preferred social media platform for your audience. It could be Facebook, Instagram, TikTok, or YouTube. Focus on the social media platform and grow your business there.
With social media platforms, you get to reach your customers using paid ads. There is the option of segmenting your audience with paid ads. This way, you get to launch paid ads that are relevant to a particular audience segment.
On most platforms, you get to optimize your campaign using location, interests, age, or job title. With these optimization options, your content gets to reach the right target audience.
With influencer marketing, you get to take advantage of influencers (or celebrities) who are seen as an authority in a niche. However, you have to look out for influencers who share similar values with your brand.
Influencers get to promote your business, products, or services to their audience. And if done well, you’re sure to generate some good results.
Email marketing involves using customized newsletters to stay connected with your audience. You get to study your customer’s buying history and send custom emails that would appeal to them.
Let’s say a customer leaves an abandoned cart on your website, you can follow up with them via email marketing.
Content marketing takes a proactive approach. Marketers get to promote their products in an assuring, unpressured, and relaxed way. You also get to answer the questions in the minds of your audience.
To create content, you can opt for written or visual content. If you have other marketing assets, you get to use them. Your job is to guide your audience through the buyer’s journey. When it comes buyer’s journey, there are three stages namely;
Mobile marketing takes advantage of multiple digital marketing strategies. These could include push notifications, social media, text messages, email, and mobile applications.
The number of people who use their mobile devices for online shopping is on the rise. And since almost everyone accesses the internet using a mobile device, investing in mobile marketing will likely generate better ROI.
As a marketer, optimizing marketing efforts for mobile devices will help you reach more people. You also get to easily deliver your message to your audience.
Search Engine Optimization is a sure way to get your content found on search engine platforms. Content published on websites or blogs is created in such a way that they easily get found online.
This way, when individuals search for related content, they get to find yours. Everything that goes into making your content found online is SEO (Search Engine Optimization).
If your content is properly optimized, potential customers get to see it when they make search queries on search engine platforms.
Affiliate marketing is somewhat similar to referral programs. You get to work with external entities to promote your product or service offering. These external entities could be private individuals or companies. The idea is to give them a commission on each sale of your product. You’re rewarding their efforts with commissions.
The strategy helps you cut down costs in the long run. You also get to generate lots of sales in the process. On the flip side, your brand reputation will be in a third party’s hands. Therefore, you have to do a good job of tracking and monitoring the process.
PPC pretty much involves the purchase of traffic to your website. Fees are paid anytime an ad is clicked on. These ads could be placed on websites or search engine platforms. Search engine platforms where ads are placed could be Microsoft, Bing or Google.
Ads placed on these platforms tend to appear at the top of the search engine result page. A bidding system is used to rank these ads. And bids are done on some specific keywords. If you opt for banner ads, you’d have to pay a fixed price.
For your Google Ads campaigns to be effective, you have to keep a close eye on them. To keep a close eye on your campaign, you’d need a tool like the PPC Signal. The PPC Signal helps you keep close track of your campaign. You also get the opportunity to save more time and resources. The tool is beneficial for marketers who want to monitor their campaigns from all sides.
Here is what the PPC Signal dashboard looks like.
From the image above, you’d see that information is displayed as signals. You have the option of exploring your signal by clicking on the Explore button.
When you compare your cost per conversion with conversions, you will notice that your conversions are going down which is affecting your cost per conversion.
In this way you can explore as many signals as unexpected scenarios are occurring in your PPC campaigns.
General marketing involves marketing that is typically carried out offline. That is, this marketing can be done without the internet. These marketing methods have been around for a long time, and are less likely to be used by modern marketers. That’s not to say there are no upsides to this marketing.
When it comes to general (or traditional) marketing, you need to consider the following;
Digital marketing follows the latest technological trends. To perform digital marketing, there is a need for smartphones and the internet. They are not as old as traditional marketing, but they get the job done.
Here are some digital marketing methods:
Here are easy ways of creating a successful digital marketing campaign.
Google Ads is arguably the most powerful digital marketing channel today. Aside from that, it’s arguably the largest advertising platform available today.
Here are the four types of digital marketing campaigns.
Slack, American Express, Apple, Airbnb, and Domino campaigns are some of the top business that are to be considered in digital marketing campaigns examples as they use.
A good digital campaign should have measurable, realistic, and specific campaign goals. The campaign goals should also align with the business objectives. Aside from that, it has to be purposeful.
Regardless of the size of your business, you can reach more audiences through digital marketing campaigns. If you’re skeptical, you need to take a look at digital marketing campaign examples like Apple and American Express.
Digital marketing campaigns are measurable, scalable, and cost-effective. As a business owner, you can opt for digital marketing campaign methods like SEO, PPC, or Email marketing.
If you’re looking to generate good results via PPC campaigns, then you’d need a tracking tool. And that’s where the PPC Signal comes in. The PPC Signal helps you monitor your campaigns from a single account. This way, you get to save more time and resources.
Now you’ve got a good grasp of the eight digital marketing campaign examples, which will you be using?
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