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PPC advertising is a highly effective facet of digital marketing, but it is also arduous and challenging.
That’s why many businesses turn to digital ad agencies to help manage these paid campaigns.
Yet, even trained agency advertisers struggle to overcome the many challenges of optimizing a Google Ads account. Plus, handling the demands and concerns of multiple clients at once is no easy task.
For these reasons (and many more that we will discuss later), digital agency management software is a must-have for these organizations.
After all, any business needs the right tools in its arsenal to be a success.
In this discussion, we’ll look at the benefits of digital agency management software and how these tools can help your team deliver better Google Ads services to clients.
Let’s get started.
Investing in digital agency management software is rarely an easy decision to make. There is plenty to be apprehensive about.
Not to mention, there are tons of software and tools available to agencies and marketers. It can be a mountain of a task to limit these options to just one choice.
Before we begin discussing why you need digital agency management software, let’s address the common fears that may be holding you back.
It may sound counterintuitive for a business to be scared of growing too fast, but it’s a real fear that many organizations share.
Scaling too fast can cause problems. Agencies have to figure out how to manage an increase in clients. After all, more clients mean more campaigns that require management.
This means that the agency needs to grow internally by adding new staff and other resources to manage the influx of new accounts.
The fear is that if this growth happens before you can secure these additional resources and staff, you won’t be able to deliver results to all of your new clients, causing your business to decline as rapidly as it grew.
Thus, they worry about investing in tools that may accelerate their business at an unmanageable rate.
The problem with this assumption (aside from being afraid to grow) is that these teams fail to realize that the best digital agency management software tools are designed to scale with your business.
In other words, they help you manage existing and new clients. You won’t need to invest in new staff and resources because you’ll do more with what you have, thanks to the software.
Clients expect timely and consistent results from a marketing agency. They don’t want any disruption in their Google Ads services.
When agencies fail to meet this standard, it’s easy for clients to look elsewhere for their marketing and advertising needs.
Some agencies shy away from investing in helpful tools and solutions because they fear that learning and adjusting to these new systems will slow down their results. In turn, this disrupts the agency’s ability to deliver timely and consistent results to clients.
It’s the classic “don’t rock the boat” scenario. If the agency is managing without the help of management software, why bother?
Again, this fear is largely unfounded. First, digital agency management software should enhance your existing processes, not create new hurdles or challenges. Any tool you invest in should integrate seamlessly with what your team is already familiar with.
Second, these tools will help you produce more substantial results for each account you manage, ensuring clients stay with your agency for years to come.
After all, you don’t want to produce the same stagnant results. You want to grow their accounts!
Probably the most common apprehension regarding new software solutions is the costs. Every agency has a budget that needs to be handled carefully.
You don’t want to waste this valuable resource on lackluster tools that over promise and under deliver. Similarly, you don’t want to invest in a tool that doesn’t fit with your team and ends up rarely being utilized.
Ultimately, you want a tool that will produce a good return on the investment. In other words, any digital agency management software you invest in needs to add value to your business and its clients.
Finding that perfect tool, as mentioned, can be a challenge. There are a few things you want to keep in mind:
Many digital agency management software options help through the use of AI and machine learning automation.
Automation is a powerful force in business efficiency. You streamline your workflow by allowing an artificial intelligence system to handle resource-intensive tasks with low impact or priority.
In other words, AI removes tasks from your to-do list that you no longer have to worry about. This can save you hours of time and other resources that you can allocate to higher priority jobs.
Automation is advantageous to PPC marketers because of how data-intensive ad campaigns become. Managing all of this data requires tremendous time and effort.
It will be too overwhelming to manage alone without a solid background in data science, especially as your accounts grow larger.
Despite all the benefits of automation, some agencies are hesitant. They worry that handing over control of clients’ accounts to an AI system means that they’ll no longer be able to manage every detail for their customers.
In reality, automation isn’t about handing over the keys to a third party. Automation is simply designed to remove some of the workload from your plate, so you can focus on areas that matter most.
This is why automation is best applied to low-impact tasks.
To further expel the fears and apprehensions you may have about digital agency management software, let’s look at all the reasons why you need this type of tool for your team.
The word “need” may seem intense, but it’s the reality of the advertising space. Not only is it hyper-competitive, but it’s incredibly complex and data-rich.
Having the right tools is no longer a luxury but a necessity to remain competitive and deliver incredible results to clients.
As a digital agency, you have a commitment to your clients to produce tangible progress towards achieving their marketing and organizational goals.
Maintaining this commitment isn’t just about keeping the client happy or preserving your brand integrity (although they certainly matter).
You want the best results for your clients because it also means better returns for your agency.
Think about it! When a client’s business is booming, their digital marketing needs grow, meaning they become a larger and more expensive account. That’s more money in your pockets.
Moreover, better results for your client means they’ll remain with your agency and won’t be swayed by any competitor offers.
Clients that are particularly thrilled with your efforts may even recommend you to other business owners!
To produce the best results for clients, you want to use every tool available, including digital agency management software.
In the Digital Age, data is king. Many companies have a data-driven approach to decision-making and management.
This means that data drives their strategies and choices, not assumptions or gut feelings, as previously favored.
Data-driven marketing is particularly popular because of the sheer volume of information and metrics that these strategies produce.
Due to this increased dependency on data and analytics, businesses expect information-packed results from an agency.
It’s not enough to show them a few charts or figures. They want to know the real stories, trends and other events occurring behind that wall of numbers.
After all, insights discovered through Google Ads management can benefit other areas of a business outside of marketing.
The proper digital agency management software will enable your team to tell these stories and present data-rich presentations to clients more effectively.
As a digital ad agency, you have to manage multiple PPC accounts at once.
Each of these accounts produces mountains of data that needs to be collected, organized, analyzed and understood before you can start achieving clients’ goals.
Even a single sizable Google Ads account can produce enough data to cause some severe headaches. Now multiply that headache by the number of accounts you’re handling.
Not to mention, you have your internal data that you need to manage.
The longer your digital agency is in businesses, the more data you collect. Thus, the need for data management software increases.
With the right software, you can build an extensive database that keeps all of this information organized and accessible.
This will dramatically reduce your headaches and help you tap into the right data when you need it.
The other beauty of managing your client and organizational data is that you have information available to predict audience and market trends.
You can even utilize findings from past client campaigns to help optimize new ones. While two businesses may have very different products and intentions, they may share similar audiences.
You can apply what you already know about this target audience from past campaigns to improve the current ones.
This is one of the reasons why businesses opt to enlist the help of an agency in the first place. These companies have unmatched knowledge of consumers and various industries.
But what happens when you’re in unfamiliar territory? You acquire a client with a niche business or audience that you’ve never come across before.
This is another way that a digital agency management software can lend its services.
As mentioned, PPC data is complex and voluminous. It can take months to learn this new audience or industry on your own.
However, software can analyze this complex data almost instantly and provide you with actionable insights into succeeding in this new space.
No matter who the client is or what their goals are, keyword research is vital. It is the foundation of successful PPC marketing.
One of the most effective ways to improve PPC performance is by optimizing your keyword selection.
You need to identify keywords that are draining your budget without producing sufficient results and replace those with ones that have positive returns.
Managing keywords requires you to analyze current data to detect your most significant winners and worst losers.
You also need to conduct keyword research to discover fresh keyword opportunities.
For a digital ad agency, you should invest in a tool like PPCexpo Keyword Planner.
PPCexpo Keyword Planner shows you more data for each potential search term. Added metrics like similarity % help you find relevant search term targets at a reasonable cost, you can visualize and export your results.
PPC Signal is a clear winner when you’re ready to invest in a digital agency management software solution.
PPC Signal is an AI-powered solution that simplifies Google Ads account management through automation.
Essentially, PPC Signal is a 24/7 monitoring system for all of your Google Ads accounts, campaigns, ad groups, etc.
It tracks your data for anything that stands out as noteworthy — trends, shifts, patterns, outliers, anomalies and so on. You can check this tool here:
When the system detects one of these significant occurrences, it analyzes the data and presents the finding on your PPC Signal dashboard, complete with all of the information you need to understand what’s happening, why and how to act.
In short, PPC Signal delivers real-time alerts on significant performance changes across all of the Google Ads accounts your agency manages.
It automatically monitors, tracks and analyzes data, so you don’t have to anymore.
There are several benefits to using the PPC Signal system.
The above screenshot of the PPC Signal dashboard shows a small account with only a handful of campaigns. Thus, the number of active signals is only 21.
For digital agencies managing multiple accounts at once, you’re going to be looking at hundreds to thousands of active signals each time you access the tool.
To make it easier to navigate these many alerts, PPC Signal includes several filtering options.
For agencies, the Accounts filter will allow you to choose a specific client account to manage. You can then use other filters to narrow your search down even further.
For instance, if Client A is particularly invested in their brand awareness goals for mobile users, you can:
Through these filters, you can engage with your active alerts any way you choose.
Let’s look at what a single signal looks like using this digital agency management software solution.
With this simple window, you receive a ton of valuable information. You can see:
You also see a trendline chart at the bottom of the signal. This helps you physically see the change and compare its significance to past performance.
You can open each signal with the Explore button. This shows the change in even greater detail, complete with an interactive visualization. With this expanded chart, you can add additional metrics to see how the change impacts other areas of the account.
What separates PPC Signal from other tools and Google Ads services is this dedication to complete insights.
These other solutions only give you part of the puzzle — bread crumbs that you have to follow and piece together to understand the information.
You have to commit your valuable time and energy to complete the half-insights these tools offer, whereas PPC Signal presents all the information you need to act.
You can even make changes right from the PPC Signal interface!
The PPC Signal system helps you detect the best and worst changes to your Google Ads accounts.
PPC Signal labels each alert as either a risk or an opportunity. Risk signals use red text, as seen in the previous section, while opportunities have green text. This allows you to quickly tell if it is a positive or negative change.
A risk signal requires action to prevent a negative performance change from happening. Meanwhile, acting on an opportunity signal will produce a positive increase in performance.
Growing your clients’ accounts require you to mitigate risks and seize opportunities consistently.
That said, not all risks or opportunities are equal.
This system makes it easy to quickly put out the biggest fires or seize the biggest opportunities when managing multiple client accounts at once.
Plus, thanks to the AI automation features, you’ll be able to detect and resolve more issues than without this digital agency management software.
Your clients are going to love it.
PPC marketing through Google Ads and other platforms is a challenging and time-consuming area of digital marketing. A PPC agency offers counseling and hands-on management of your pay per click strategies to maximize the performance and success of your accounts. PPC agencies have extensive knowledge and expertise on how to make the most of your advertising budget.
Digital marketing communication tools help you understand the various components of your business marketing strategy. This includes display and PPC advertising, social media marketing, SEO and many others. These tools help you analyze marketing data and communicate your findings to clients, team members, stakeholders and other audiences.
PPC ads are extremely effective for all types of business and marketing goals. Whenever someone searches terms relevant and valuable to your business, your paid result can appear at the very top of the page, even above the #1 organic result! It’s a guaranteed way to increase your website traffic. Plus, you only pay when someone physically clicks your ad, making them extremely cost-effective.
There are four reasons why businesses enlist the help of a digital ad agency:
With PPC Signal’s digital agency management software for PPC campaigns, you can achieve all of these goals and forge stronger, longing-lasting relationships with clients.
AI features save time for both you and the client and sophisticated account monitoring will return far better results than manual analysis.
This means more accurate, timely and precise results that will save money for you and your clients.
You can’t go wrong with that. Your clients are going to love it.
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