Categories
A data analyst is responsible for the collection, cleaning, and interpretation of data sets to solve a problem or offer answers to a question. When it comes to building a thriving business, you need the services of both a data analyst and a business analyst — and that’s where the data analyst vs business analyst debate comes into play.
Before diving into the data analyst vs business analyst debate, you’ve got to get a good grasp of the kind of industries data analysts work in. Typically, data analysts work in various industries like finance, business, government, medicine, science, and criminal justice.
To get started as a data analyst, you’ve got to be willing to answer pressing questions like what age group is most vulnerable to disease, what behavioral patterns are connected to financial fraud, and the right customer avatar to target in the next Google Ads campaign.
Still trying to wrap your head around what a data analyst is? Well, here is what you need to know.
Data analysis pretty much involves drawing insights from thoroughly researched data to help make better business decisions. When it comes to data analysis, there are five phases.
Let’s suppose you are from the background of PPC (Pay-per-click) campaigns. Have you ever notice that if you want to run a successful business you can’t just rely on one campaign. You should have multiple campaigns and multiple clients. Now just imagine that you have 100s of campaigns and each campaign has 100 of ad groups and each ad group contains hundreds of keywords.
Remember, the campaigns don’t end here, don’t forget about multiple device and multiple location targeting, so do you think you will be relying on just creating campaigns and let them running without control of analyzing the data? Of course not, you need to have critical eye on it and for this purpose you need to analyze the data from all angles.
Here are five reasons why data analysis is important.
Data analysis helps you discover the kind of advertising that will make your customers take your desired action. Do you want to sell more products? Well, data analysis will help you run the right campaign that guarantees sales.
Moving on, data analysis helps you understand the kind of advertising that is sure to generate the most impact on your target audience. Also, you get to know how to scale such ads.
One of the benefits of data analysis is that it helps in checking your product or business performance in the market. The best way to make it big in the marketplace is to understand the product (or service) offering that appeals to your customers the most. Once such product (or service) offerings are identified, you’d pretty much focus your marketing energy to drive massive traffic to them.
Furthermore, market trends help you find what your customers long for. When you get enough data on these things, it would be much easier to focus on certain goods or services that fulfill your customer’s desire.
That’s not all…
Information on your target customers helps you to set the right prices, and also pinpoint the advertisement model that’s sure to generate the most traffic for your business.
If you want to fully understand consumer behavior and trends in your industry, then data analysis will help you do just that. A solid understanding of industry trends will help you make relevant changes to your product offering. This way, you get to easily create products or services that give you an edge in the marketplace. There is also an option to patent your product or service innovations. In the long run, you’d generate more profits for your business.
Data analysis helps in the smooth and effective running of a business. A good data analysis system helps to pinpoint the area of your business that needs more financing. It also helps to identify the area that uses unnecessary finances. These reports help you know how to cut your operational costs and the technology that can be used to do that.
Determining the advertisement type, target customers, and the goods to be produced is a great way to trace how the money will be spent in the business, and how irrelevant activities will be eliminated in the process.
Simply put, data analysis helps in the identification and elimination of filler activities in the day-to-day running of your business.
When running a business, you’d encounter lots of problems. And if these problems are not handled well enough, it will most likely generate a loss for your business. However, data analysis is a sure way of making informed business decisions. This way, you’d get reliable information on how to avoid losses.
Moving on, data analysis helps you pinpoint any form of malfunction in the technical systems and business systems of your organization. It’s also a reliable way to help you see through any problem in the quantity and quality of production. Identifying problems helps you to respond quickly and minimize the losses that may occur while responding to the issue.
As a business owner, you’d agree that losses that occur during business operations are due to a lack of information when it comes to the day-to-day running of the business.
You see, solid data analysis software technology is a sure way of minimizing the risk when it comes to running a profitable business. Speaking of data analysis software technology, you’d need a data analyst to manage such a system.
Here comes the big question — what does a data analyst do? Well, here’s what you need to know.
A data analyst collects, processes and performs statistical analyses on large dataset. He knows what answers of the questions to be searched in the given datasets.
Aside from the solid statistical and mathematical skills of successful data analysts, they also have:
Data analysts also have solid professional skills and business knowledge like decision-making skills, problem-solving, communication, and time management skills. Furthermore, they’ve got a keen eye for details to ensure efficient and effective data analysis to minimize errors.
Data analysts gather data by using surveys, software, and other data gathering tools. They make critical business decisions by performing statistical analysis and interpreting information.
For instance, a data analyst can study the demographics of visitors who land on the ad campaign. From the study results, they’d pretty much identify if the campaign is reaching the ideal target audience, how effective the campaign is, and if more money can be spent on that kind of campaign.
Monitoring your campaign data is arguably the most reliable way of ascertaining if you need to optimize the campaign or not. Speaking of monitoring and optimizing the PPC campaign, you’d need a tool like the PPC Signal tool.
The PPC Signal tool helps you track various things like device targeting, metrics performance, keyword performance, and location targeting. Here’s a sneak peek of what the PPC Signal dashboard looks like.
With the PPC Signal tool, marketers get an easy way for analyzing and optimizing their PPC Campaigns.
Moving on, the data analyst can work across various industries.
Why? Because data is becoming important across multiple business sectors. As a data analyst, you’re pretty much needed by business owners. Furthermore, you can work as a data scientist, database administrator, database manager, data architect, or data engineer.
But what is the data analysis process? Well, you’d discover that in the next section.
Answers to the “what is data analysis” question is good — but that’s not the end of it. Data analysis pretty much involves gathering, processing, and exploring data. The data is used to find patterns and draw insights. Here are the various phases when it comes to data analysis.
Moving on, you’ve got to figure out data analyst responsibilities — and that will be discussed in the next section.
Data analysts are pretty much focused on questions about a business. Also, they try to answer such questions using data. Furthermore, data analysts have a solid understanding of the technical issues of collecting, analyzing, and reporting data. They easily recognize patterns and trends in the industry. Here are some responsibilities of a data analyst.
By now, you probably know that identifying and analyzing data sets are the responsibilities of a data analyst. Therefore, if you’re managing multiple ad campaigns and you know that such campaigns depend on various factors, you’ve got to opt for a reliable tool for identifying and analyzing the data set — and that’s where the PPC Signal tool comes into play.
With the PPC Signal tool, information is given in the form of signals — and these signals could be negative, positive, outliers or anomalies detected.
Let’s say you want to explore the performance of your campaign with respect to the metrics, all you’ve got to do is click on your desired metrics to see the related signal. You can take a step further by clicking the clicks and impressions icons.
From the screenshot above, you can easily identify the signals on clicks and impressions. Moving on, you can also explore the “Anomaly Detected” signal as shown in the screenshot below.
To see the graphical representation of the signal, you’ve got to click the Explore button.
The data analyst vs business analyst is an age-long debate. So far, you’ve discovered the nitty-gritty of data analysis. But the data analyst vs business analyst debate can be broken down into two vital pieces — data analyst and business analyst. Since the data analysis piece has been covered, you’ve got to move on to the business analysis piece.
But first, you’ve got to know the answers to the big question — what is a business analyst? Well, here is what you need to know.
Business analysts identify business areas that can be enhanced to increase efficiency and strengthen business processes. They often work closely with others throughout the business hierarchy to communicate their discoveries, and help implement changes . Also, changes are recommended and value-producing solutions are offered to the stakeholders.
But why is a business analyst important? Well, here’s what you need to know.
Business analysts play a vital role and are pretty much important to businesses of all sizes. Business analysis involves going through extracting insights from a massive volume of data sets. From the insights provided, business owners get to support themselves. It’s one of the key ways of solving vital business problems.
As a business analyst, you would play a role when it comes to making data-driven decisions, and taking decisive actions. This way, the business gets to grow fast, while offering solutions to the problems of its target audience.
What are the benefits of a business analyst? Well, here are some reasons why business analysis is important.
ROI is a vital piece when it comes to business success. Without good ROI, you’ll not make much progress in your business. Also, it plays a vital role when it comes to the business valuation — and increasing your ROI pretty much sustains the business in the long run.
Business analysis helps you increase your business ROI. High ROI gives you a competitive edge in the marketplace — and it helps you pinpoint areas to focus on while reducing the amount of time and resources that go into areas that don’t yield much ROI.
Business Analysis helps you identify areas that drive the most revenue for your business. This way, you can easily come up with plans and strategies to help you grow and sustain the business. By using the services of a business analyst, you get to reduce your business cost and expenses in the long run. They also help you boost your business growth and revenue. By using good data, a business analyst will show you ways to cut down the cost of running your business.
This is arguably the best benefit of working with a business analyst. Before the emergence of business analysis, there’s no clear-cut way of making business decisions — it’s always on a trial and error basis. However, everything changes with business analysis. Business owners get to know what their customer’s preferences are, and make informed decisions by looking at the trends in the marketplace. This way, they get to quickly adapt, evolve, and run a more streamlined business operation.
Business analysts help you to have a good grasp of your business. They help business owners gain a good grasp of the pros and cons, customer preferences, growth potential, likes and dislikes, business requirements, problems arising, customer demographics, ROI, expenses, and much more. Furthermore, they help business owners draw meaningful insights that would help them grow their business.
Aside from coming up with meaningful insights about your business, business analysts help you run a more streamlined, profitable, efficient, and effective business. Everything from the firm’s restructuring, pinpointing areas of improvement, and workforce analysis can be handled by a business analyst. This will, in turn, help to properly delegate tasks and plan the business. In the long run, you’d gain the most results for your business.
Furthermore, they also help in analyzing techniques and methods to help boost your sales and productivity in the long run.
But what does a business analyst do? Well, here’s what you need to know.
The primary responsibility of a business analyst is to effectively communicate to all team members and stakeholders. They also help in analyzing and validating the changes needed for the policies, information systems, and business processes.
A good business analyst plays a vital role in boosting the profitability, productivity, and efficiency of the business.
Typically, all business analysts should have a solid understanding of the following.
These are steps taken during the business analysis process. Although each company has varying needs, here are some widely accepted steps that should be taken during the business analysis process.
You’ve got to identify the business analysis role. Also, get a good grasp of the project’s history, and the stakeholder’s perspective.
You’ve got to know the stakeholder’s expectations and resolve any conflicting expectations. Furthermore, the objectives have to be actionable and clear.
You’ve got to have a clear and complete knowledge of the project’s scope — and that includes a thorough roadmap of every step all participants have to follow.
You’ve got to make an outline that shows the steps, timelines, and deliverables.
You need clear and concise requirements. The requirements also have to be actionable, and dependent on the information gathered from the data analysis.
Since the business analyst uses software to implement solutions, it would be of great benefit for the business analyst to work closely with the IT department.
It pretty much involves training end-users and creating value-packed documentation.
Here, you’ve got to have a rundown on everything. How successful was the project, and how much progress was made? Moving on, you’ve got to figure out if follow-ups are needed.
But what are some common business analysts’ responsibilities? Well, here are some business analysts’ responsibilities you should know.
Every business analysts have to handle responsibilities like:
That’s all there is to the responsibilities of a business analyst. Moving on, you’ve got to understand the difference between a data analyst and a business analyst.
Here comes the data analyst vs business analyst debate — what is the difference between the two? Well, data analysts and business analysts all work with data — but the difference lies in what they use the data for.
Data analysts are pretty much focused on gathering and analyzing data for businesses. Insights are drawn from these data collections and used to make more informed business decisions. However, business analysts are focused on helping organizations make more informed business decisions.
Moving on, you’ve got to get a good grasp of the Technical skills comparison: business analyst vs data analyst.
Here are the requirements of a business analyst.
Here is the required skill set for a data analyst.
The skill sets needed for business analytics and data analytics are slightly different. Yes, both professions work with data, but they do that in different ways. Here is a look at the skillsets they share in common.
| Data Analyst | Business Analyst |
| Data analysis | Needs analysis |
| Knowledge of statics and algorithms | Knowledge of prototyping |
| Knowledge of data structures | Knowledge of business structures |
| Database Programming tools (SQL etc.) | Software Design and Flow Presentation tools Visio etc.) |
Business analysts help identify areas in a business that should be improved in such a way as to strengthen the business processes. Business analysts are professionals who work closely with other team members to communicate their thoughts and pretty much implement necessary changes.
A data analyst helps in retrieving, gathering, and organizing data. Insights are drawn from such data to reach meaningful conclusions. However, the work of a data analyst varies depending on the data type they’re working on.
The way humans live and go about their daily business will change — and data analysts will contribute a great deal to that. Good analytics are used in various technological devices, and they pretty much contribute to the decision-making process.
If you’re considering a career as a business analyst, then you’re on the right track. It offers competitive salaries, vast job opportunities, and a general high job satisfaction rate. You’d also get the chance of maintaining a healthy work-life balance. Overall, there are limitless possibilities when it comes to business analysis.
Well, the data analyst vs business analyst has been an age-long debate — and there’s no clear-cut answer when it comes to the better one. The difference lies in what you do with it. Business analysts help business owners make strategic decisions using data. Data analysts gather and manipulate data — and useful insights are drawn from it.
Data analysts gather data, manipulate it, identify useful information from it, and transform their findings into digestible insights. Business analyst also work with data but his more focus is not on data manipulation part but rather to get the results from the data analysis and make the strategies that can help in growing the business.
E.g. in case of PPC campaigns, you might need a data analyst to fetch the data from your campaigns, clean it and make proper presentation of data, whereas the business analyst will be able to see the results if all of the KPIs (metrics) are performing well and what to bring change in them
However, good data analytics can’t be enough with a robust tool like the PPC Signal tool. The PPC Signal tool helps you save more time and resources as you run high converting campaigns.
When it comes down to who you should work with — data analyst vs business analyst, it all boils down to what you’re looking for. But if you want to maintain a competitive edge in the marketplace, then you’ve got to work with both.
Here comes the big question — data analyst vs business analyst, which will you work with to boost your business growth?
How much did you enjoy this article?
We will help your ad reach the right person, at the right time
Actionable insights discovered for you. Now you can do more in less time.
PPCexpo Keyword Planner will help you align your keywords with the customers’ intent.
Frequent audits will help you optimize your PPC campaign for success.
Visualizations give you the ability to instantly grasp the insights hidden in your numbers.
Experience the new revolution in reporting … click your way to insights, don’t scroll.
Calculate the number of combinations in your PPC campaign. It may surprise you.
Related articles
Sales promotion campaigns can help make your product or service more attractive to consumers. This article explains the essentials of successful sales promotion campaigns.
While both lead generation and lead nurturing are used to convert marketing leads into sales, the two strategies have very different focuses. Let’s learn more.
Converting visitors into paying customers is the main task of every online business. Learn how can you transform your web traffic to conversions.
