7 Tips for Designing Customer Survey Questionnaire

If you’re ready to uncover the secret to satisfying your customers like never before, look no further than a customer survey questionnaire.

Imagine having a powerful tool that allows you to tap into the minds of your customers and understand their needs.

This is what our customer survey questionnaire is designed to do.

What makes our questionnaire so special?

It’s all about simplicity, engagement, and valuable insights.

We’ve created a series of survey questions that are easy to understand and respond to.

We believe simplicity is the key to encouraging high response rates and honest responses.

In this blog, you’ll learn the following:

• What Is a Customer Survey Questionnaire?
• Best Questions to Ask in Customer Survey Questionnaire
• 7 Tips for Designing Customer Survey Questionnaire
• How to Create a Customer Survey Questionnaire in Google Forms
• How to Create Charts to Analyze Customer Survey Questionnaire Data in Excel

Let’s jump in.

What Is a Customer Survey Questionnaire?

You’ve probably heard the term “customer survey questionnaire.”

What does it really mean?

We’ll break it down in simple terms.

A customer survey questionnaire is a powerful tool you can use to gather responses from your customers. It’s like having a direct line to their thoughts and opinions.

It consists of a series of well-crafted questions that are designed to gather specific information.

The customer survey questions can cover various aspects of the customer experience, such as satisfaction levels, preferences, etc.

The beauty of a customer survey questionnaire lies in its ability to engage your target audience and encourage them to share their honest opinions.

By using personalized pronouns, you can make your audience feel like their opinions truly matter.

Active voice is key because it adds a sense of dynamism and directness to your customer survey questionnaire.

But why should you bother with customer survey questionnaires? The benefits are immense. By gathering customer feedback, you can gain valuable insights into their needs.

The resulting insights can help you make informed decisions, tailor your products or services, and enhance the overall customer experience.

Best Questions to Ask in Customer Survey Questionnaire

Below are some customer survey questions that can help you gather valuable feedback.

Let’s dive right into it!

1. How satisfied are you with our product? We want to ensure we’re meeting your expectations.
2. How likely will you recommend our product to a friend or colleague? Your word-of-mouth is invaluable. We want to know if we’re earning your loyalty.
3. To what extent does our product meet your expectations? Your feedback helps us fine-tune our offerings.
4. How would you rate the quality of our customer service? We strive to provide exceptional support to you.
5. How well does our product address your needs? We want to ensure that we’re delivering value.
6. How easy was it to navigate our website or app? Your user experience is important to us.
7. To what extent did our product provide value for money? We want you to feel you’re getting the most out of your investment.
8. How satisfied are you with the purchase and delivery process? We want to ensure every step of your journey is smooth.
9. How well did our product perform compared to your competitors? We value your insights to continuously improve.
10. How likely are you to continue using our product in the future? Your satisfaction is our priority.

These questions are just the starting point to spark meaningful conversations with your customers.

7 Tips for Designing Customer Survey Questionnaire

Following are some of the best tips for designing a customer survey questionnaire:

Clearly define your survey purpose

The purpose of a survey is to collect data from a group of people in order to answer a question or solve a problem. The survey should be clearly defined so that the participants know what they are being asked and why.

Keep it concise and focused

When creating a survey, it is important to keep it concise and focused. This means that the survey should be as short as possible while still gathering the necessary information. The survey should also be focused on a specific topic or set of topics, rather than trying to cover too much ground. By keeping the survey concise and focused, you will increase the chances that people will complete it and that the results will be useful.

Avoid leading or biased questions

Leading or biased questions are those that are designed to influence the respondent’s answer in a particular way. They can be avoided by making sure that the questions are clear, concise, and unbiased. It is also important to avoid using loaded language or making assumptions about the respondent’s beliefs or opinions.

Sequence questions logically

Survey questions should be sequenced logically to ensure that the survey is easy to follow and the questions are relevant to the survey’s purpose. The questions should be arranged in a way that makes sense, and the order of the questions should be consistent with the flow of the survey. Additionally, the questions should be grouped together based on their topic, which will help to make the survey easier to complete.

Provide a clear progress indicator

There are a few different ways to provide a clear progress indicator in a survey. One common approach is to use a progress bar that shows the respondent how much of the survey they have completed. Another approach is to use a series of numbered steps that the respondent can click through to advance through the survey. It is important to choose an approach that is clear and easy to understand for the target audience.

Visualize survey result

To visualize survey results, you can use a variety of methods, such as Likert scale chart, pie charts, or line graphs. Likert scale chart is a good way to compare the results of different questions, while pie charts are a good way to show the proportions of different groups. Line graphs can be used to show how the results of a question changed over time.

Offer an incentive

To increase response rates, consider offering a small incentive or reward to participants. This can be in the form of a discount, coupon, or entry into a prize draw. Ensure the incentive is relevant and aligned with your target audience.

How to Create a Customer Survey Questionnaire in Google Forms

Let’s imagine you run an online business.

You want to know whether you’re meeting your customers’ needs. You’ve organized a survey to gather feedback from your customers and you’ve used the sample questions below:

• How satisfied are you with the variety of products we offer?
• How satisfied are you with our product quality?
• How satisfied are you with our delivery service?
• How satisfied are you with our product descriptions?

Let’s imagine you’ve created a customer survey questionnaire using Google Forms.

Click the Send button on the top right section of the form, as shown below. This will enable you to share the survey form with your intended audience.

• To download your survey responses, click the 3 dots, as shown above.

• Click the Download Responses button to access your survey data as shown below.

How to Create Charts to Analyze Customer Survey Questionnaire Data in Excel

Let’s assume you’ve gathered survey data using Google Forms.

It’s time to transfer your data to spreadsheet tools like Excel for further analysis.

While Excel comes in handy in organizing and visualizing data, it lacks ready-to-use survey-based charts, like Likert Scale Chart.

This is where ChartExpo comes in.

ChartExpo is a powerful Excel add-in that will revolutionize how you analyze market research survey data.

With its intuitive interface and multiple customer surveys questionnaire survey-based charts, it effortlessly transforms your data into compelling narratives.

You don’t need to be a coding genius to use ChartExpo.

Among ChartExpo’s impressive customer survey questionnaire-based visualizations is the Likert Scale Chart.

This chart is like a magnifying glass.

It can help you uncover hidden trends and patterns in your customer feedback data.

Take advantage of ChartExpo’s free 7-day trial to experience its full potential. After the trial, you’ll be charged $10 only every month.

How to Install ChartExpo in Excel

In the coming section, we’ll use ChartExpo and sample data to demonstrate how to leverage a Likert Scale Chart to visualize your customer survey questionnaire data.

Before we dive into this, we’ll show you how to install ChartExpo in Excel.

Example

Let’s imagine you run an online business.

You want to know whether you’re meeting your customers’ needs. Let’s imagine the survey data below is what you gathered.

To get started with ChartExpo in Excel, follow the steps below:

• Open your Microsoft Excel.
• Open the worksheet and click the Insert button to access the My Apps

• Click the Insert button to initiate the ChartExpo engine.

• Click the Search box and type “Likert Scale Chart.”

• Highlight your data and click the Create Chart From Selection button, as shown below.

• Use the multiple-choice responses you deployed in your survey to gather responses to map your Likert Scale Chart.

In our case, we’ll use the following multiple-choice responses:

• • Extremely Dissatisfied = 1
  • Dissatisfied = 2
  • Neutral = 3
  • Satisfied = 4
  • Extremely Satisfied = 5

• Click the Create Chart button, as shown above.

• To add the chart header, click the Edit Chart
• Once the Chart Header Properties window shows, fill in your header in Line 1, as shown.

• Toggle the small button below Line 2 to the right side to activate the header.
• Click the Apply button, as shown above.

• To edit the legend properties, click the pencil-like icon on the X-axis.
• Once the Legend Properties window shows, fill in your legend below the Text
• Click the Apply All button, as shown above.
• Click the Save Changes button to preserve all the changes.
• Check out the final Likert Scale chart below.

Insights

Regarding the variety of products the store offers, 75% of customers expressed satisfaction, while 10% indicated dissatisfaction. Additionally, 15% preferred to remain neutral.

Quality of the product: 80% reported satisfaction, while 10% expressed dissatisfaction.

In terms of the delivery service, 60% indicated satisfaction, while 15% reported dissatisfaction.

Regarding product descriptions, 65% expressed satisfaction, while 15% indicated dissatisfaction.

Overall, 70% of the respondents expressed satisfaction. Interestingly, a subset of the group (30%) had an amazing experience. On the other hand, 13% expressed dissatisfaction.

Only 5% had an extremely bad experience. The remaining 18% preferred to remain neutral.

FAQs:

What are some customer survey questions?

Some common customer survey questions to use include:

1. How satisfied are you with our product?
2. Would you recommend our product to others?
3. How well does our product meet your needs?
4. What is your opinion on our customer service quality?
5. How easy was it to navigate our website/app?

What is a customer survey?

A customer survey is a tool you can use to gather customer feedback.

An example of a customer survey question could be: “On a scale of 1-10, how satisfied are you with the overall shopping experience?

Wrap Up:

In conclusion, the customer survey questionnaire is a powerful tool you can leverage to understand your customers.

By engaging in meaningful conversations through well-crafted survey questions, you can gather valuable feedback.

With ChartExpo, you can analyze your customer survey questionnaire data effortlessly and uncover hidden actionable insights.

The benefits of using a customer survey questionnaire are undeniable.

The tool can help you to enhance customer satisfaction, improve brand offerings, and strengthen customer loyalty.

By actively listening to your target audience and taking their opinions into account, you can make data-driven decisions that resonate with their needs.

Take advantage of ChartExpo and our customer survey questionnaire to unlock your business’s full potential.

Sign up for a 7-day free trial.