• Home
  • Tools
    • PPC Signal
    • PPCexpo Keyword Planner
    • PPC Audit
    • ChartExpoTM PPC Charts
    • PPCexpo PPC Reports
    • Combinations Calculator
  • Pricing
  • Contact us
  • Resources
    • PPC Signal Dashboard
    • PPC Reports Templates
    • PPC Guide
    • Join Our Facebook Group
    • Charts
      • CSAT Score Survey Chart
      • Likert Scale Chart
      • Pareto Chart
      • Sankey Diagram
  • Blog
Categories
All Digital Marketing PPC SEO SMM Data Visualization
All Digital Marketing PPC SEO SMM Data Visualization

We use cookies

This website uses cookies to provide better user experience and user's session management.
By continuing visiting this website you consent the use of these cookies.

Ok
Home > Blog > Digital Marketing > Data Visualization >

How to Create Customer Satisfaction Survey Report in Excel?

Customer satisfaction fuels business success. Knowing your client’s expectations and satisfaction levels is vital.

This highlights the importance of customer satisfaction surveys. They provide priceless information on customers’ engagement, preferences, and behavior.

ABC Inc. conducted a customer satisfaction survey to gain insight into consumer experience with its products and services. The poll inquired about various topics, including product quality, customer service, and overall customer contentment.

customer satisfaction survey report

The survey results were encouraging. Customers were delighted with ABC Inc.’s products and services. The customer service was helpful, the product quality was excellent, and the overall experience was positive.

They improved their products and services using this data. This resulted in a rise in both satisfied consumers and sales. This demonstrates the value of conducting customer satisfaction surveys.

What Is a Customer Satisfaction Survey Report?

A customer satisfaction survey report summarizes the results of a customer satisfaction survey. It analyzes customer feedback and provides insights helpful in improving customer service.

This report highlights areas that need improvement and where your business is doing better.

A customer satisfaction survey report typically includes information on customer feedback on the following;

  • Products or services.
  • Customer service.
  • Customer loyalty.
  • Customer preferences.

Best Customer Satisfaction Survey Questions to Ask In Your Next Survey

It’s vital to ask pertinent questions in a customer satisfaction survey. Here are some of the best survey questions for gauging customer satisfaction.

  1. How satisfied are you with our customer service?
  2. How would you rate the quality of our products/services?
  3. How satisfied are you with our delivery/shipping services?
  4. How satisfied are you with our product return/exchange policy?
  5. What do you like most about our products/services?
  6. How satisfied are you with the product information we provide?
  7. How helpful is our website/app?
  8. How satisfied are you with the pricing of our products/services?
  9. How satisfied are you with our payment options?
  10. How easy is it to use our products/services?
  11. How satisfied are you with our order tracking system?
  12. How satisfied are you with our promotions and discounts?
  13. How likely are you to recommend our products/services to a friend or colleague?
  14. How satisfied are you with our product warranties?

How to Analyze & Present Customer Satisfaction Survey Results?

Use charts and graphs to present customer satisfaction survey results in an easy-to-understand format.

Here are a few things to remember when creating charts and graphs;

  • Ensure the data is accurate and up to date.
  • Use eye-catching features to make the data appealing.

Now, let’s discuss the best charts to use for customer survey results presentation.

Customer Satisfaction Chart

A Customer Satisfaction Chart is a tool that effectively presents the results of customer satisfaction surveys. It indicates the number of consumers who provided each rating on a customer satisfaction scale. Thus, you can pinpoint areas where customers are highly satisfied and those with room for improvement.

You can compare ratings on various topics using the chart, which is simple to personalize. You may compare customer satisfaction scores for multiple products or services. Or assess how several customer service representatives fared.

Example

Assume you have the following customer satisfaction survey data.

QuestionOpinionAnswers
How do you rate our cleaning staff’s behavior?detractors0
How do you rate our cleaning staff’s behavior?promoters27
How do you rate the quality of the service received?detractors0
How do you rate the quality of the service received?promoters57
How do you rate the quality of the beverage?detractors77
How do you rate the quality of the beverage?promoters0
How do you rate the dining experience?detractors0
How do you rate the dining experience?promoters69
Was the food served hot and fresh?detractors0
Was the food served hot and fresh?promoters45
Was the server friendly and patient when taking the order?detractors0
Was the server friendly and patient when taking the order?promoters79
Was the server able to answer all questions?detractors45
Was the server able to answer all questions?promoters0
Will you recommend our services in your circle?detractors0
Will you recommend our services in your circle?promoters63

Below is the Customer Satisfaction Chart visualization of the data.

customer satisfaction survey report

CSAT Score Survey Chart

The CSAT Score Survey Chart is helpful in assessing customer loyalty and satisfaction. It provides a clear overview of client feedback, making it easy to pinpoint areas necessitating improvements.

The chart is based on the Net Promoter Score (NPS), a measure of customer loyalty. You calculate this score by subtracting the percentage of detractors from the percentage of promoters.

The chart is divided into categories: promoters, passives, and detractors.

  • Promoters are highly satisfied customers.
  • Passives are somewhat satisfied customers.
  • Detractors are dissatisfied customers.

The CSAT Score Survey Chart also facilitates the comparison of customer satisfaction across different products or services. This helps you identify the high-performing products or services and those necessitating improvement.

Example

Let’s say you have the following data for your company.

QuestionsRatingsResponses
How likely are you to recommend this product to a friend or colleague?0160
How likely are you to recommend this product to a friend or colleague?1199
How likely are you to recommend this product to a friend or colleague?2147
How likely are you to recommend this product to a friend or colleague?3120
How likely are you to recommend this product to a friend or colleague?4181
How likely are you to recommend this product to a friend or colleague?5180
How likely are you to recommend this product to a friend or colleague?6163
How likely are you to recommend this product to a friend or colleague?7543
How likely are you to recommend this product to a friend or colleague?8595
How likely are you to recommend this product to a friend or colleague?9978
How likely are you to recommend this product to a friend or colleague?10992

This is the CSAT Score Survey Chart for the data above.

customer satisfaction survey report

Likert Scale Chart

The Likert Scale Chart presents customers’ opinions on a topic in a clear visualization. Thus, it is easy to identify areas where customers are highly satisfied and where they are least satisfied.

This chart also enables you to compare customer responses across various factors, such as;

  • Product quality.
  • Customer service.
  • Overall customer experience.

Moreover, you can build customer profiles using the data from a Likert Scale Chart. For instance, you can identify the clients most likely to respond favorably to certain promotions. Or individuals more likely to become repeat customers. Understanding consumer profiles enables you to tailor your marketing initiatives better to suit them.

customer satisfaction survey report

How to Create a Chart for Customer Satisfaction Survey Report in Excel?

Create insightful reports on customer satisfaction surveys with Excel. It has powerful features to assist you in creating insightful visualizations and reports. You can find patterns in your customer satisfaction data with the help of its robust data analysis tools. For data visualization, it has robust charting and graphing capabilities.

Creating charts in Excel can be challenging. But, with ChartExpo, it’s easy. This Excel add-in makes creating charts for customer satisfaction survey reports easy.

You can easily create a Likert Scale Chart, a CSAT Score Survey Chart, and a CSAT Score Chart. Moreover, ChartExpo lets you alter the charts’ appearance to suit your needs.

Benefits of Using ChartExpo

  • ChartExpo is user-friendly. Its intuitive UI allows you to create insightful visualizations without prior coding experience. This makes it ideal for users with little or no experience with data visualization tools.
  • There is a wide variety of data visualization options using ChartExpo. Using its graphs, charts, and infographics library, you can create visualizations specific to your needs.
  • ChartExpo is cost-effective. Its low-cost subscription plans provide potent data visualization tools at an affordable price. ChartExpo also provides a free trial, allowing you to test the platform before committing to a plan.

How to Install ChartExpo in Excel?

  1. Launch your Excel software.
  2. Open the spreadsheet and select the “Insert” menu.
  3. You will find the “My Apps” feature.
  4. In the Office Add-Ins window, click on “Store” and search for ChartExpo in the My Apps Store.
  5. Click the “Add” button to install ChartExpo in your Excel.

ChartExpo is accessible in both Google Sheets and Microsoft Excel. Utilize the CTAs below to install the desired tool. Then create attractive visualizations in a few steps in your program of preference.

Assume you conduct an online survey with every customer who buys your product. Your survey has the following questions.

  • How satisfied are you with the reliability of the product?
  • How satisfied are you with the price of the product?
  • How satisfied are you with the customer service provided by the company?
  • How satisfied are you with the packaging of the product?

The respondents provide an answer to each question using the scale below.

  1. Extremely Dissatisfied
  2. Dissatisfied
  3. Neutral
  4. Satisfied
  5. Extremely Satisfied

Below is a sample table of the data you receive.

ResponsesHow satisfied are you with the reliability of the product?How satisfied are you with the price of the product?How satisfied are you with the customer service provided by the company?How satisfied are you with the packaging of the product?
Response 1Extremely dissatisfiedExtremely satisfiedNeutralDissatisfied
Response 2Extremely dissatisfiedSatisfiedDissatisfiedNeutral

It’s the end of the month and you want to analyze the data. Follow the steps below to create a customer survey analysis Likert Scale Chart for your data.

1. Once the installation process is complete, navigate to the “INSERT” menu and choose “My Apps”.

customer satisfaction survey report

2. Find ChartExpo in the “Apps for Office” window and press the “Insert” button.

customer satisfaction survey report

3. Once ChartExpo loads, it will display a chart list. Select the Likert Scale Chart.

customer satisfaction survey report

4. Highlight your data and click the “Create Chart From Selection” button.

customer satisfaction survey report

5. A small window will appear prompting you to map your responses. Map the responses on a scale of 1 to 5 as shown below.

Extremely Dissatisfied = 1

Dissatisfied = 2

Neutral = 3

Satisfied = 4

Extremely Satisfied = 5

Click the “Create Chart” button.

customer satisfaction survey report

6. ChartExpo will automatically produce the visualization below.

customer satisfaction survey report

7. Click the “Edit Chart” button to customize the chart.

8. To add a title to the chart, click the pencil icon next to the Chart Header.

9. The properties dialog will appear. Under the ‘Text’ section, fill in the desired chart title in Line 1 and enable the ‘Show’ option. Then click the “Apply” button.

customer satisfaction survey report

10. To add textual responses against the emojis, click the pencil icon beside the respective emoji. Expand the “Label” properties and type the appropriate text. Then click the “Apply All” button.

customer satisfaction survey report

11. Let’s hide the Stats that appear in the left corner of every bar. Click the highlight pencil icon on the top of the Overall bars. Then, extend the “Stats” section.

customer satisfaction survey report

12. Click the “Save Changes” button to make the changes persist.

customer satisfaction survey report

13. The outcome of your chart will appear as shown below.

customer satisfaction survey report

Insights

  • 59% of customers expressed satisfaction with the reliability of the product. On the other hand, 29% were dissatisfied and 13% had a neutral opinion.
  • In regards to the price, 63% were content but 23% were not.
  • 56% were pleased with the customer service, whereas 20% were not.
  • 58% approved of the packaging, while 28% had a contrary opinion.
  • Overall;
  • 59% of respondents were satisfied with the product and service.
  • 31% had an impressive experience.
  • 27% were not pleased
  • 15% had a neutral stance.

FAQs:

What is a customer satisfaction survey report?

A customer satisfaction survey report is an in-depth analysis of the customer experience. Typically, it measures customers’ satisfaction with a business’s products and services. This data helps identify areas where improvements need to be made and recognize successes.

What information do customer satisfaction survey reports contain?

Customer satisfaction survey reports typically contain a variety of information related to the customer experience, such as;

  • Client’s feedback on products or services.
  • Customer service ratings.
  • Customer loyalty ratings.
  • Customer preferences and opinions.

What are the benefits of creating customer satisfaction survey reports?

Creating customer satisfaction survey reports provides vital insights into how customers perceive your products and services. The report also shows how satisfied clients are with the overall experience. This allows you to find improvement areas and take measures to enhance the consumer experience.

How can I use customer satisfaction survey reports to improve customer service?

Using survey data on customer satisfaction, you can;

  • Determine areas that need customer service improvement
  • Gain insights into the consumer experience.
  • Develop strategies to improve the customer experience.

This will help inform changes to improve customer service policies and procedures.

Wrap Up

Customer satisfaction surveys are more than just a means of gathering information. They offer a holistic perspective of consumer attitudes, preferences, and anticipations. They are crucial for your company’s growth by highlighting areas where improvement is necessary.

There is no cookie-cutter approach to conducting a customer satisfaction survey. Asking the correct questions in your customer satisfaction surveys is the best approach to maximizing their usefulness. This necessitates you to tailor the questions to glean the data you require.

Compiling a reliable customer satisfaction survey report can be challenging.

This is where ChartExpo comes in.

Why use ChartExpo?

It enables you to create charts for customer satisfaction survey reports effortlessly. Moreover, it has robust charting and graphing capabilities to help you insightfully visualize your survey data.

Bain and Company, the global management consulting firm, first developed the Net Promoter Score in 2003. Net Promoter, NPS, NPS Prism and many other terms related to NPS are registered trademarks of Bain & Company Inc., Satmetrix Systems Inc., and Fred Reichheld.

How much did you enjoy this article?

We will help your ad reach the right person, at the right time

PPC Signal

Your Data. Your Insights.

Actionable insights discovered for you. Now you can do more in less time.

PPCexpo Keyword Planner

Find the Perfect Keyword. Surprise Yourself.

PPCexpo Keyword Planner will help you align your keywords with the customers’ intent.

PPC Audit

Free Google Ads Audit Report.

Frequent audits will help you optimize your PPC campaign for success.

ChartExpo PPC Charts

Picture a Thousand Numbers. See the Big Picture.

Visualizations give you the ability to instantly grasp the insights hidden in your numbers.

PPCexpo PPC Reports

Simple and Easy PPC Reporting. For Everyone.

Experience the new revolution in reporting … click your way to insights, don’t scroll.

Combinations Calculator

Do the Math.

Calculate the number of combinations in your PPC campaign. It may surprise you.

Insightful pay-per-click tips and tricks, delivered to your inbox weekly.

CTR Survey

ppc signal ad
chartexpo ad
ppc audit ad
keyword planner ad
129893

Related articles

next previous
Data Visualization11 min read

How to Craft Engaging & Compelling Google Docs Questionnaires?

Click to learn how to craft engaging Google Docs questionnaires. Also, we’ll show you tips for effective questionnaire design.

Data Visualization11 min read

How Do Google Forms Work: A Step-by-Step Guide

Click to learn the following: how does Google Forms work? Also, we’ll show you tips for using Google Forms effectively.

Data Visualization8 min read

How to Build an Effective Customer Feedback Loop?

Click to learn how to build an effective customer feedback loop. Also, we’ll show you how to analyze customer feedback loop data.

Data Visualization9 min read

How are Surveys Conducted? Easy Steps to Follow

Click to learn the answer: “How are surveys conducted?” Also, you’ll learn how to analyze survey results.

Data Visualization8 min read

How to Improve Customer Service Skills?

Click to learn how to improve customer service skills. Also, you’ll learn how to create a customer service survey.

PPCexpo

  • Home
  • Tools
  • Pricing
  • Contact us
  • PPC Guide
  • Blog
  • Sitemap
  • © 2023 PPCexpo, all rights reserved.

Company

  • Contact us
  • Privacy policy
  • Security
  • Patent

Tools

  • PPC Signal
  • PPCexpo Keyword Planner
  • PPC Audit
  • ChartExpo™ PPC Charts
  • PPCexpo PPC Reports
  • Combinations Calculator

Quick Links

  • PPC Guide
  • PPC Signal Dashboard
  • PPC Reports Templates
  • ChartExpo™ for Google Sheets
  • ChartExpo™ for Microsoft Excel
  • PPCexpo Keyword Planner Google Chrome Extension

Charts

  • CSAT Score Survey Chart
  • Likert Scale Chart
  • Pareto Chart
  • Sankey Diagram

Category

  • PPC
  • SEM
  • SEO
  • SMM
  • Data Visualization
  • Others
Join our group

Benefits

  • Q&A on PPC advertising
  • Get expert advice
  • Great PPC discussions
  • Stay updated with PPC news
  • Quick support on tools
  • Discounts and special offers