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You’ll agree when we say digging for insights into raw and bulky data is tedious and mentally exhausting.
This is where creative data visualization charts come into play.
Visualization designs can help you distill data into meaningful insights. And this saves tons of hours, which you can use to relax or execute other tasks. Besides, when creating data stories, you need charts that communicate insights with clarity.
Some of the tested and proven creative data visualization examples include:
Excel is one of the go-to popular data visualization tools among professionals and business owners worldwide.
But the this tool has pretty basic charts. And this implies you’ve got to invest extra effort and time to edit the charts to align with your needs.
More so, it lacks some of the charts, such as Sankey and Pareto Diagrams.
There’s a specific add-in you can download and install in your Excel to access ready-to-use creative data visualization examples (highlighted above).
In this blog post, you’ll learn the following:
Before jumping right into the blog’s core theme, let’s address the following question:
Data visualization is translating information into a visual context, such as a map or graph, to make it easier for our brains to understand.
The key goal of data visualization is to make it easier for our brains to identify:
Creative data visualization examples are vital, especially when crafting data stories for the top management. Top management can use data presentation charts, such as Sankey, as a backdrop for their decision.
Presentation charts, maps, and graphs are powerful because they simplify data by making it understandable & readable at the same time. Besides, they make data stories compelling and irresistible to target audiences.
Thanks to creative data visualization examples, such as Pareto Charts, you can interpret vast quantities of data clearly and cohesively to draw conclusions and see perspectives.
You can easily create and rapidly consume key metrics associated with your business or workplace.
If any of the aforementioned metrics have anomalies, such as sales being significantly down, you can easily dig into the data.
Data visualization can help you to recognize emerging trends and respond rapidly on the grounds of what you see.
Such patterns make more sense when graphically represented; because charts make it easier to identify correlated parameters.
You can create creative data visualization examples to build dashboards and turn them into stories.
Why?
Data storytelling can help you connect with potential readers and audiences on an emotional level.
We naturally process visual images 60,000 times faster than text. Creative data visualization examples, such as charts and maps, are more comfortable for our brain to process.
Thanks to ability to easily interpret visual content, data presentation examples can dramatically improve the speed of decision-making processes.
In the coming section, we’ll address the following: top 10 creative data visualization examples.
A Progress Chart is one of the creative data visualization examples you can use to display progress toward a particular goal.
The visualization design allows you to monitor and prioritize your objectives by providing critical data for strategic decision-making.
On the right side you can observe current and previous order values side by side. On the left side of the visualization green bars showing the positive difference whereas red bars showing the negative difference of the values based on current and previous.
After defining your project goals and milestones, you can use the Chart to visualize and keep track of your team’s work and business objectives.
A Pareto Chart is one of the creative data visualization examples that empowers you to categorize occurrences based on their impact on a common strategic goal or objective. This visualization design aims to categorize key variables in your data based on their frequency of occurrence.
In other words, this chart provides you with in-depth and high-level insights into problems that require urgent attention and resources.
Pareto Chart is based on the classic 80/20 rule.
A Sankey Diagram is one of the creative data visualization examples that use a directional flow chart.
Flows in the chart can display energy, materials, fluids, revenue, or costs.
Let’s interpret the Sankey Chart above.
Beverages and meat/poultry products are the best-moving products. Besides, the United Package and Federal Shipping are the most used delivery services companies.
The US has the biggest customer base for the brand offerings.
A Slope Chart is one of the creative data visualization examples that show transitions, changes over time, absolute values, and even rankings.
You can use this chart to show the before and after story of variables in your data.
Slope Graphs can be useful when you have two or more time periods or points of comparison and want to show relative increases or decreases quickly across various categories between two data points.
Plotting multiple data series in one chart is possible if you use a Multi-Series Line Chart.
A Multi-series Line Chart is one of the creative data visualization examples that uses trends and relationships in various datasets. And it’s made up of various data points connected using line segments, where each point represents a single value. Use this chart to visualize continuous data like prices over time.
To increase the effectiveness of this chart in your data story, follow the best practices highlighted below:
A double bar graph is the graphical representation of grouped data. In a double bar graph, two bars are drawn in parallel form for each category.
A Double Bar Chart is one of the creative data visualization examples that displays more than one data series in clustered horizontal columns.
Each data series shares the same axis labels, so horizontal bars are grouped by category.
A Likert Scale is one of the creative data visualization examples you can use to collect the attitudes and opinions of your target market.
This psychometric scale can help you understand the views and perspectives of the market toward your brand.
A CSAT Score is one of the creative data visualization examples you can use to measure recommendations for your brand’s product or service on a scale between -100 to 100.
Positive and higher scores indicate acceptance and satisfaction of the target market.
On the other hand, the negative and lower scores depict dissatisfaction and dislike of your brand and its offering.
A Sunburst Chart (also known as the Ring Chart) is a visualization design you can use to display hierarchical insights into your raw data.
The visualization design uses a series of concentric rings to display the ranked order of key data points. Each ring in the chart is segmented proportionally to add to the whole.
A Sentiment Trend Chart is one of the creative data visualization examples you can use to display the target market’s opinion of your offerings.
The chart is a must-have, especially if your goal is to show the growth and decline of key variables. The line curve in the chart shows the overall pattern and trend of a key variable over a specified period.
Keep reading because, in the coming section, we’ll address the following question: what is the role of data visualization in business decision-making?
Big data is gold in today’s businesses.
Marketing managers, sales managers, directors, and service reps need vital data at their fingertips to drive sales and revenue. Creative data visualization examples, such as Sankey, can fasten the decision-making process, unlike tables.
Thanks to creative data visualization examples, you can interpret vast quantities of data clearly and cohesively for insights.
Also, you can easily create and rapidly consume key metrics associated with your business or workplace.
Data visualization can help you to recognize emerging trends during the decision-making process.
Such patterns make more sense when graphically represented; because charts make it easier to identify correlated parameters.
In the coming section, we’ll show you how to visualize your data using a Sentiment Trend Chart (one of the creative data visualization examples).
Excel generates very basic creative data visualization examples, such as the Multi Axis Line Chart. Besides, it lacks a huge chunk of the charts we highlighted earlier, such as Pareto and Sankey Charts.
So, what’s the solution?
Download and install a particular third-party add-in into your Excel to access ready-made creative data visualization examples, such as:
ChartExpo is an Excel add-in with an ultra-friendly user interface to ensure that any professional can visualize data, irrespective of their coding or programming skills.
The add-in comes loaded with all the creative data visualization charts highlighted above.
We’ll use the Sentiment Trend Chart to visualize the data below in this section.
| Month | Positive | Negative |
| Jan | 87 | 13 |
| Feb | 67 | 33 |
| Mar | 67 | 33 |
| Apr | 70 | 30 |
| May | 55 | 45 |
| Jun | 85 | 15 |
| Jul | 65 | 35 |
| Aug | 80 | 20 |
| Sep | 90 | 10 |
| Oct | 88 | 12 |
| Nov | 65 | 35 |
| Dec | 95 | 5 |
Yes, but it depends on the tool you’re using to visualize your data.
Excel and Google Sheets produce basic charts, which require a lot of effort and time to edit. To overcome the aforementioned challenge, we recommend ChartExpo, which comes as an add-in and add-on for Excel and Google Sheets, respectively.
Data visualization charts are vital, especially when crafting data stories for the top management. Top management can use data presentation charts, such as Sankey, as a backdrop for their decision.
Charts and graphs are powerful because they simplify data by making it understandable & readable at the same time.
Digging for insights into raw and bulky data is tedious and mentally exhausting.
This is where creative data visualization examples come into play.
Visualization designs can help you distill data into meaningful insights. And this saves tons of hours, which you can use to relax or execute other tasks. Besides, when creating data stories, you need charts that communicate insights with clarity.
Note: it’s the clarity and simplicity of charts that make data stories compelling and irresistible.
We recommend you try ChartExpo because it’s one of the most trusted add-ins for Excel. Besides, it has a super-friendly user interface for everyone, irrespective of their computer skills.
Create simple, ready-made, and easy-to-interpret creative data visualization charts today without breaking a sweat.
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