Coolest Data Visualization: Learn About the Means to Create Prodigious Visualization with Your Data

Visualization is key in data representation. It makes your data stand out, influences your audience, and assists in making important business decisions.

Our attention is caught by patterns and colors. We are quick to identify circles from squares, reds from blues.

Think of the most memorable ads you have seen, art, or movies. What makes them stand out in terms of imagery?

It is the catchy way in which the information is presented.

Data visualization is a graphic representation of data.

In this article, we shall discuss how the coolest data visualization can help you represent your data for your audience to easily comprehend and understand it.

Data visualization is a form of visual art that represents facts and statistics in a manner that captures the attention of the audience.

If you have ever seen a spreadsheet of seemingly random data that you failed to understand, then you know the importance of having the coolest data visualization.

The thing about data is that you cannot get insight by simply looking at it.

Data requires analysis and deciphering.

Once you have the insights, you will need to deliver them to an audience, probably your boss or a client.

This process is made easier through data visualization.

Data that cannot be understood is just like scribbled numbers and figures on a screen.

Why Tabular Data is Not Capable of Projecting Insights

Everything pleasing to the eye catches our attention.

Data collection is a very crucial step in bringing the raw facts from various environments together.

Before thinking about representing your data make sure the information you have is accurate.

Since spreadsheets are for general purposes, it is not the best place to represent your data.

It has some amount of vagueness to it.

Tabular data is represented in columns and tables.

When data analysts want to investigate how two or more variables relate to each other, they use columns of information in a tabular form.

Although tabulation is a good data presentation technique, it is limited depending on the variables and data being used.

There are many other disadvantages of tabulation presentation of data. They include:

1. It does not give a visual presentation of data.
2. Tabular data give differences of two or more topics only.
3. Tabulation representation only helps in tallying and not definitions.
4. The tabular form of writing does not use descriptors.
5. Does not capture the attention of the audience.

Why Are Coolest Data Visualization Helpful in Data Representation

Scientists have proven that the human brain easily absorbs information in a picture than in written text.

Traffic lights and road signs are a classic example. Have you ever thought of why they do not write ‘school ahead’ or ‘bumps ahead’? Instead, they use symbols and images?

When driving no one has the time to read a text by the roadside while still trying to keep their eyes on the road.

A sign is easier to spot even from a speeding car.

Data visualization has played a huge role in helping corporations represent big data and statistics visually.

The advancement of technology has provided popular methods like bar, pie, and line charts that continue to dominate many presentations in boardrooms.

Data representation has helped in tracking the progress and growth of projects, identify areas that need improvement.

If this didn’t happen decision makers would interpret it as they want.

The beauty of technology is that new inventions occur every day.

Recent computer development has improved how we interact with data by introducing new tools with remarkable visual techniques.

These tools help you break down complicated data into information you can understand and apply.

Collected data starts making sense when it’s represented visually.

As online consumers, we generate tons of data that is collected, stored, analyzed for hyper-personalization.

We are talking about companies like Google.

Data has life. If you leave it alone in a database, you will never know how it will behave.

However, when you put the data in charts suddenly data begins to show patterns, predictions and reveal other hidden information.

The best kind of data visualization reveals things you had not seen in the raw data.

With visualization, you can even play around with the data variables to see how it affects the big picture.

Companies today rely on data visualization to remain competitive in the market.

If you want to grow your business or advance your projects then use Data visualization to represent data.

Tools for Data visualization

To well represent your data visually you need an effective tool. One such tool is the ChartExpo.

You can select a visualization from a library of visualizations.

After creating these visualizations you can directly add them to documents you have been working on using ChartExpo. They could be proposals, reports, infographics, etc.

This makes your work easier and convenient.

Amazing Visualization You Can Achieve with ChartExpo

Data visualization has been made so easy with ChartExpo. This tool enables you to create a variety of visuals for your data like histograms, line charts, pie charts, bar charts, scatter plots, and many more custom charts.

If you want to visualize map data, tables, gauges, and percentages, chart widgets are the perfect feature.

You can also export the charts to impress your audience with beautifully done social media reports, goal projections, sales reports using a variety of ready-to-go templates.

ChartExpo has no prejudice when it comes to people that can use it. Anyone from a novice to an expert can use it.

It is made for anyone who needs to put their data into visualizations and other forms of graphics for whatever reason.

Is your intention to create data representation for your company, or have a presentation that wows the audience, or just for a personal blog? ChartExpo is your tool.

You can use it for reports, school reports, presentations, print collaterals, etc.

The intention behind ChartExpo is to assist anyone that wants to create a beautiful visual representation of data.

How to Install Chartexpo in Excel.

Analyzing data manually can be a nightmare because it requires a lot of endless scrolling through numbers and statistics.

You do not have to suffer through this.

ChartExpo Excel add-in library of visualization makes your work easier by helping you gain insights into data from spreadsheets.

All you need to do is add ChartExpo in Excel.

Here is a step-by-step guide on how to add it to your Excel.

1. On your desktop, open the Excel application

2. Go to the worksheet and click the ‘insert’ menu. My Apps option will appear.

3. Next, click on ‘My Apps’ and then click ‘see all’.

4. After following the above steps you will see the screen below.

5. You will see ‘add-in ChartExpo for Excel’ or simply click the refresh button.

6. Select this add-in and complete the process by clicking the insert button.

After completing these steps, the add-in will be added to your Excel and you can now use it to create visualizations. You will see the screen below.

Log in with an existing account or create a new account and start using the add-in.

Do not worry. You won’t have to do this again. Once logged in, you will not be required to do so the next time you are using the tool.

You can now start using ‘ChartExpo for Excel’ to create amazing visualization for your data. To continue, click the start button.

Now click ‘Create chart’ to get started.

You will see a list of different visualization choices. These options are grouped into 6 categories.

For every category, you will see a list of available visualizations under each by clicking it to expand.

Multi-Axis Line Chart

Metrics that contain very different values are best represented using Multi-Axis Line Chart.

It helps you understand the data by showing the relationship between variables with opposing scales of measurements and magnitudes. You get to see how data can change within different time intervals.

Case Study for Explanation

Your boss gives you and your colleagues an assignment to compare impressions, conversions, and clicks on the same chart.

You are to present the findings to the client to help him better understand the campaign’s progress.

After research, you and your team find out that a multi-axis lines chart is the best way to represent the data.

Choose to add more elements to one chart because it is super-efficient.

It will show the client the hiccups and challenges in the ad performance on one visualization.

Importance of Using Multi-Axis Line Chart

Multi-Axis Line chart allow one to see multiple metrics at once no matter how different the scales are.

It also helps track thousands of impressions and clicks alongside conversions. This data is very instrumental in showing a business the direction it should take.

How to Create Multi-Axis Line Chart

1. Gather all the data in the Excel spreadsheet.
2. After that click on INSERT. INSERT > > ChartExpo for Excel.
3. Click on Create Chart.
4. Search Multi-Axis Line Chart and click on Pay-per-click (PPC) > Multi-Axis Line Chart.
5. Click on Create Chart From Sheet Data.

And just like that, your chart is ready to go.

As you can see without the multi-axis and interactive visualization you would not be able to compare these multiple metrics on one chart.

Here are what the colors represent

1. Conversions (cyan fill is representing Conversions)
2. Impressions (blue line is representing Impressions)
3. Clicks (orange line representing Clicks)

What Insights Does this Multi-axis Chart Give?

The truth is that there is so much you can unpack from measuring three different metrics against the same date range.

At the beginning of the measured duration, the chart predicted that clicks and impressions would be high.

Within the same measures, conversions were low.

After the improvement of the landing page, changes occurred and things took off. This shows how important changing a campaign strategy is to improving the brands’ performance online.

More analysis into what more can be done would equal better results in the PPC campaign.

Multi-axis line chart make the process of data visualization fun by analyzing different metrics on a single chart.

If you’ve had the experience of flipping between charts to understand their relationship then you know this is a breath of fresh air.

Dayparting Chart

This is another form of ChartExpo visualization. Dayparting looks at your campaigns by the time of day and day of the week.

This chart analyzes audience activity online based on the time they are active. It helps you get an insight into which time is best to post ads for them to be seen by more people.

Example

Let’s assume you are running a PPC campaign. You want to analyze it using dayparting to see which time or day your ad will get more impressions for optimization purposes.

You are aware that you have invested money into the campaign and need to get the desired ROI.

To analyze your impression data on dayparting ChartExpo add-in for Excel, utilize different types of charts so that you can get the insights from your data.

From the Pay per Click charts, select ”Dayparting Chart” to get started.

Some brands will have audiences that are most active on each platform at specific times during the day or days of the week.

Check to see which is the best time for your audience and make use of these insights for the growth of your business.

Dayparting optimizes these campaigns by analyzing to see at which time of the week you are getting more impressions.

This helps you to increase your brand’s visibility and results in search.

Visibility, on the other hand, is great because it helps with brand awareness and general marketing.

If your goal is conversion, dayparting will also assist you to achieve this goal by targeting consumers at a time where they are most active online.

You will drag all the data on the Excel sheet.

Look for the dropdown button of Pay per Click (PPC) and select the “Dayparting Chart”.  You will see the Dayparting Chart from on the screen.

After adding all the required data, click on the “create chart from sheet data”.

You will see your visualization by clicking on the “create chart from the sheet data”.

It will look like the chart below.

From this visualization, you will be able to see the hours of the week that had the highest impressions in the dark blue color. The light blue color will tell you when the ad was getting the lowest impressions.

These insights are crucial for PPC campaigns because they show you when to optimize your campaign. You can do this by:

Increasing the campaign budget: The more you invest in PPC campaigns the more Google pushes up your website to rank higher. That means if you want to increase your impressions add more money to your paid campaign.

Increase the bidding: Bidding is a very crucial part of PPC campaigns. If the impressions are low you can choose to increase your bidding to increase the chances of your ad showing in a given ad auction.

Decreasing regional targets: You may choose to reduce the regional targets for an increase in impressions. The downside however is that you reduce the regional impressions that might have been available to you.

Improve your ad quality: Since we are talking about visualization, you already know how important it is to present information in a catchy manner. If you want to increase your impressions, improve the way your ad looks to attract more people to click on it.

How to Install ChartExpo in Google Sheets

Let us look at how to install ChartExpo in Google Sheets.

To start, open Google Sheets.

Next, click on Add-ons on the toolbar.

Then click on Get add-ons.

Finally, click on Install.

Pareto Chart:

A Pareto chart is a bar chart that contains a line graph.

The length of the bars has units indicated on the left horizontal axis. Oftentimes they indicate the frequency of occurrence but can also be used with another unit of measure.

The bar arrangement is such that the shortest bar is at the bottom and the longest one appears at the top. This creates an order so that anyone who sees the chart can easily tell the most important data and how it affects the general situation.

Example

Let’s use a hypothetical situation where you are running a PPC campaign. You have 12 keywords and would like to know how many clicks (landing page traffic) the keywords are giving your campaign.

To do this you take all the 12 keywords and put them on a Google Sheets. Select Pareto chart to visualize this data.

Using this chart will show you the biggest opportunities for quality and improvement of the process.

Pareto chart is also easy to read and understand and accurate in interpreting data.

1. The first step is to open the Google Sheets and list the keywords in column A.
2. Then create a column B of count and then put values of clicks.
3. Next click on Add-ons.
4. Then move your mouse to ChartExpo.
5. Click on Open.
6. Click on the ChartExpo.
7. Then click on PPC Charts.
8. Click on Pareto Horizontal Chart.
9. Then click on Select Sheet. Select your required field.
10. Click on Add new metric and select the clicks option.
11. Then click on Add new dimension. Click on keyword.
12. Then click on Create Chart.

Insights from the Chart

After visualizing the data, you are now tasked with presenting this to your clients.

First, you will teach your clients how to read a Pareto chart. Explain to them the relationship between the different components on the chart.

Explain the basics using the chart above.

This is what the explanation would look like.

Explain to the clients that the chart has three axes namely; x, y, z.

• y-axis shows the different types of keywords
• x-axis shows how much these keywords got clicks
• z-axis represents the cumulative percentage
• The orange line is a cumulative percentage line

In the chart, the horizontal bar represents the number of clicks.

From the chart, therefore, keyword 1 had 142 clicks, while keyword 12 had only 1click.

The bars are presented in descending order (from tallest to shortest).  From this your clients can observe which keyword got the most frequent clicks at a glance.

Inform your clients that from these Pareto Chart insights, they should increase the bid for the first 3 keywords to receive more clicks.

While these 3 keywords are giving them 80% of clicks, they should also pay more attention to other keywords to balance it out.

Wrap Up

The most important decisions in businesses are made from data observation. Data that is typed on a spreadsheet can only go so far. For data to make sense it needs to be taken through a refining process just like gold goes through fire.

Data visualization is a big part of breaking down data because you cannot understand data by just looking at it.

The advancement of technology has led to tools like ChartExpo that make data visualization a walk in the park.The intention behind ChartExpo is to assist anyone that wants to create a beautiful visual representation of data
ChartExpo is such a convenient tool because you can install it on Excel and Google Sheets. How amazing is that?

It brings different variables of data together on one chart. This helps you to observe trends, compare different metrics, and figure out areas of improvement. You can make crucial business decisions from visualized data.

Remember, the more attractive your visualization is, the more impact you will have on your audience.