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Home > Blog > Digital Marketing > Data Visualization >

Did You Try Comparison Chart Maker for Data Visualization?

As a business owner, you’ve represented data using spreadsheets and essays — that’s good. But comparison charts are better ways of representing data. It translates raw data into visuals, and that way, the human mind will fully comprehend the message being passed across.

Comparison Chart Maker
Types of charts and graphsTypes of charts and graphs

Speaking of comparison charts, you can create one using a comparison chart maker. If you are not new in the data visualization space, you probably be expecting a comparison chart maker as an online data visualization tool.

With data visualization, business people and busy professionals can easily use it to create compelling visuals. It’s an effective way of translating raw data into digestible information. In this guide, you will understand what comparison charts are, and how to create one using a comparison chart maker. You will learn about an awesome library to show your data in an effective way.

Before diving into what comparison charts are, here is why you need to compare your data.

Table of Content:

  • Why do you need to compare your data?
  • What is a comparison chart?
  • Comparison Chart Maker: Using ChartExpo to Create Comparison Charts

Why do you need to compare your data?

Nowadays, there are lots of data around us. But these data is of no good to anyone — after all, they are merely numbers, figures, facts, measurement, and irregular noise. These data expressions, in themselves, do not carry much weight.

To get the most out of raw data, you’ve got to translate them into good, valuable, and actionable information — and that’s where data analysis comes into play. If you properly compare data between groups, you will gain reliable and stable information over time.

Here’s the thing, every industry evolves — and the meaning of data elements evolves with it. Sometimes, these data elements are redefined with time. If data is compared regularly, it would be easy for you to identify when these changes occur. There are several methods of data analysis, and data comparison is probably the most easy-to-understand method of analysis.

Data comparison can be used to monitor two or more data sets. It also helps you to easily pinpoint the lowest and highest points in any chart. Most times, comparison charts are used to identify trends, and it’s one of the best ways of knowing how your data set performed within a time frame. Ideally, a good comparison chart accomplishes any of the following goals.

  • To help you identify the difference between two or more values by comparing them side by side.
  • To help you identify patterns by visually highlighting spikes, trends, outliers, or gaps.
  • Comparison charts help list key values. This way, you get to easily locate and read them.
  • Comparison charts help in the ranking of lots of data categories from worse to best or vice versa.

Moving on, data comparison helps to show.

  • The key performance indicators (KPIs) of your business for a given timeframe. It’s a great way of identifying the metrics that are doing well, and the ones that are not.
  • The overall conversions in any given campaign. It’s arguably the best way of spotting the seasonal trends or performance in your business.

But what is a comparison chart? Well, here’s what you need to know.

What is a comparison chart?

A comparison chart shows the comparison between multiple metrics across various parameters. If you manage a campaign, you can use comparison charts to observe the differences and similarities between the metrics. This way, you can easily choose one. It’s also a reliable way of showcasing your data in an easy-to-understand format.

Everyday usage of comparison charts includes using them to determine the right product for your need. For instance, if a customer is stuck between two products, the customer could use a comparison chart to determine the right product that would fit the need.

As a business owner, you can use comparison charts to determine the next course of action, especially after checking out the various factors (or variables). Let’s say you are about to buy a product, a comparison chart will help you compare the various options available. You can also use a comparison chart to take a close look at the pros and cons of the products in respect to the price, features, reviews, and a lot more. A visual display of the products with the key features will help you to easily identify the right product for you.

As a seller, you’re more likely to boost your conversion rate and convert more shoppers to buyers by merely offering a shopping comparison chart at no cost. To be effective with this, you’ve got to provide all the information that would help the customer make a buying decision. That is, you’ve got to do your homework and collect the necessary data that would aid in the comparison. Furthermore, you can review top products, and also recommend the best products. Recommending the best products has a way of boosting the credibility of your company.

If you are in the digital marketing space, you can use comparison charts to pinpoint the strengths and weaknesses of your marketing campaigns. It also helps you to craft your ideal campaign route. This way, you get to develop a more robust marketing strategy.

A good comparison chart can help you too.

  • Identify Patterns and Trends: Identifying patterns and trends is easy with a comparison chart. You get to know how your target audience is interacting with your marketing ads. Comparison charts help you to make sense of the patterns and trends. In the long run, you would make better business decisions.
  • Translate Your Data: Data is useless if you cannot translate it into digestible information. A comparison chart helps you to distill your data, and draw meaning from it by merely looking at the displayed information. It’s much more effective than a spreadsheet where you get to commit long hours into figuring out what’s contained in the data.
  • Plan Your Budget: Comparison charts help you to plan your budget. With a comparison chart, you can easily compare your data, and ultimately understand the process that makes everything work.
  • Fine-tune Your Strategy: Gut feeling is good. Yes, that’s the universe speaking to you. But large businesses are not built by gut feeling — they are fickle and cannot be trusted. Therefore gut feeling cannot guide your strategy — comparison charts Visualizing trends and digesting data using comparison charts boost your chances of creating a better marketing strategy.

Moving on, here is how a comparison chart maker can be used to create a comparison chart with ChartExpo.

Types of charts and graphsTypes of charts and graphs

Comparison Chart Maker: Using ChartExpo to Create Comparison Charts

By now, you probably know that data visualization is arguably the best way of telling compelling stories to your audience. To tell these stories, you’ve got to use charts, graphs, and images. And the language is one which your audience can understand.

To make data visualization impactful, the information and color have to be explicit and simple. Also, there has to be consistency in the scales and the data has to be thoroughly represented. Remember that the primary objective of data visualization is to tell compelling stories, to help the audience digest the data through visuals.

Here’s the thing, you’ve got to engage your audience, and let them understand why they should take action. Regardless of your industry of expertise, a comparison chart can help effectively broadcast your message in a digestible format. That’s not to say that data visualization doesn’t have some limitations.

If you are a newbie and you are figuring out your way around comparison charts, this guide will be of help to you.

The good news is, no coding skills are required for the creation of comparison charts. By merely using ChartExpo, you get to create visually appealing comparison charts within minutes. To do that, you’ve got to use a comparison chart maker — here is how to do just that.

Let’s say you are a business owner who hired four new salespersons. At some points, you would want to monitor their sales performance to determine if they are doing well or not. The best way of doing that is by using a comparison non sentiment chart. But first, you’ve got to get data like the one below.

Months Name Sales Orders
March Alan 90
March David 82
March Lewis 66
March Boris 72
April Alan 85
April David 62
April Lewis 50
April Boris 73
May Alan 40
May David 60
May Lewis 80
May Boris 76
  • Insert the data in the Google Sheets, and choose the ChartExpo from add-ons.
Comparison Chart Maker
  • The add-on will load at the right corner of your screen. Next, click on Create Chart.
Comparison Chart Maker
  • You would see lots of chart options on the add-on. And you can use any of these charts for data visualization. From the displayed options, click on “Comparison Non Sentiment Chart” from Comparative Analysis Charts.
Comparison Chart Maker
  • Now you can easily create a chart from the datasheet. To create a chart, choose a sheet name contains data, and provide information for the metrics and dimensions. Next click on the Create Chart button.
Comparison Chart Maker
  • A chart similar to the one below will be displayed on your screen.
Comparison Chart Maker
Types of charts and graphsTypes of charts and graphs

The chart offers an easy way of checking the performance of your salespersons. Lewis had mediocre results in the first two months, but in the third month, he generated the most sales. With the comparison chart, you get to identify the performance of each employee, and also come up with better ways of doing things moving forward. You see, a comparison chart is a reliable way of identifying the performance of each employee.

FAQs:

What is a comparison chart?

Comparison charts are diagrams or charts that offer a comparison between multiple items on different parameters. You can use comparison charts to draw comparisons between two items or use different parameters or comparison points to weigh multiple items.

What is a comparison chart maker?

Comparison chart maker helps in the creation of comparison charts. And it can be achieved using a visualization tools like ChartExpo.

How to make an interactive comparison chart?

To make an interactive comparison chart, you’ve got to get the raw data, and use an add-in like ChartExpo to create a comparison chart within minutes. And no coding skills are required for the creation of comparison charts. You can get the job done with mere clicks.

Wrap Up:

Without comprehensive analysis, your data has less value — and that’s one of the primary issues in most large corporations. Corporations that want to get the most out of the data should opt for a good data visualization tool. This way, you would draw meaningful insights from your data.

Visualization is a great way business leaders digest data more effectively. By using compelling graphics, you get to easily communicate your visuals. It’s a reliable way of translating complex data into a digestible format. ChartExpo is a best library to make beautiful visualizations.

All in all comparison charts are reliable ways of comparing multiple items. This will, in turn, help you make more informed business decisions. To get started, you’ve got to use the comparison chart maker for the creation of a comparison chart.

Now you know what comparison charts are, and how to create one using a comparison chart maker, which items will you be comparing with the tool?

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