How to Measure Business Success? Examples of the Companies That Use Google Analytics

Google Analytics gives digital marketing professionals the web insights they need to succeed. This freemium web analytics service empowers business users to collect a broad assortment of web data and evaluate this information quickly and effortlessly. That way, digital marketing professionals can assess the effectiveness of their day-to-day efforts and make changes as needed.



 
To date, many industry-leading brands have reaped the benefits of Google Analytics, including:

• AccuWeather: With Google Analytics, AccuWeather was able to get a complete picture of its online and offline campaign effectiveness and capture insights into its mobile audience’s behavior.
• BuildDirect: This supplier of flooring, tile and decking surface supplies used Google Analytics to reduce its online shopping cart abandonment rate and bolster its email marketing return on investment (ROI).
• HomeAway: Thanks to Google Analytics, HomeAway evaluated its paid search efforts and found innovative ways to drive web traffic.
• Intuit: The business and financial management solutions company leveraged Google Analytics to understand organic search traffic and conversions and optimize its website’s performance.
• Nissan: Google Analytics helped Nissan gain a better understanding of its target audience’s product preferences.

Google Analytics has delivered proven results for many globally recognized brands, a trend that appears likely to continue in the foreseeable future. 

Meanwhile, digital marketing professionals at companies of all sizes can enjoy the benefits of Google Analytics, particularly if they learn how to use Google Analytics dashboards effectively. 

What Are Google Analytics Dashboards?

Google Analytics dashboards help digital marketing professionals take the guesswork out of a large collection of web data. With these dashboards in place, business users can analyze timely, relevant and accurate web insights at their convenience. 

Ultimately, Google Analytics dashboards offer many benefits, including:

• Visualization Capabilities: Let’s face it – the sheer volume of web data that is available can be overwhelming to any digital marketing professional. Fortunately, Google Analytics dashboards visualize web data, ensuring business users can view charts, graphs, tables and other illustrations to gain unparalleled web insights.
• Advanced Flexibility: Google Analytics dashboards usually can be set up in minutes. Plus, digital marketing professionals can create up to 20 dashboards with 12 widgets in each, enabling business users to track a wide range of web insights consistently.
• Improved Decision-Making: Google Analytics dashboards ensure digital marketing professionals can track assorted web data over an extended period of time. This enables business users to identify web patterns and trends and make more informed decisions than ever before.
• Easy to Use: Google Analytics dashboards are user-friendly options for digital marketing professionals of all skill and experience levels. In fact, most business users can jump right in and start creating Google Analytics dashboards without delay.

Google Analytics dashboards are transforming the way that digital marketing professionals assess web data. The dashboards make it simple for digital marketing professionals to obtain the web insights they need to thrive in any business environment. As such, Google Analytics dashboards can play important roles in the success of businesses across all industries. 

Transform Google Analytics Dashboards into Reports

Although many digital marketing professionals are producing dozens of Google Analytics dashboards regularly, some business users prefer reports. Luckily, Google Analytics provides digital marketing professionals with reporting capabilities that ensure business users can convert Google Analytics dashboards into reports. 

Digital marketing professionals can export the information contained within a Google Analytics dashboard into a report in just minutes. This report is a basic PDF, which means business users can review the report from any location, on any device, at any time. 

On the other hand, a Google Analytics report lacks the interactivity of a Google Analytics dashboard. And for digital marketing professionals who want the convenience of visually appealing, reader-friendly dashboards, the "basic" reporting capabilities of Google Analytics may be insufficient. 

At PPCexpo, we are proud to announce a service that works in conjunction with Google Analytics and empowers digital marketing professionals to enjoy Google Analytics dashboards without limitations. 

Our new service, dashboard in a file, enables business users to create interactive PDF (iPDF) reports based on Google Analytics dashboards. Each interactive PDF (iPDF) report contains Google Analytics dashboards, offers anywhere, anytime access to these dashboards and can be shared digitally. Also, business users can produce custom interactive PDF (iPDF) reports instantly – even if Google Analytics dashboards have not yet been created. 

We plan to launch dashboard in a file in the next few weeks – stay tuned for details.