Digital Marketing

Measure 60+ key factors that can hurt your account performance

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Ever wonder why video advertising is a booming success in the digital marketing industry? You’re about to find out.

A host of Google announcements at Marketing Live 2019 revealed some exciting developments for paid advertising.

As AI takes over marketing and business strategies, customers’ expectations are changing as well. We show you how to prepare.

Chatbots and AI technology are becoming a part of our regular day-to-day activities. This unlocks the great potential for digital marketing.

Hiring an agency to manage your PPC advertising is a smart move for novices. But how can you manage your agency for a better ROI?

Reducing your keyword bids can be a tricky endeavor, but if you know where to reduce costs, you can actually boost your ROI.

Getting a higher click-through rate is the goal of many marketers, but what happens when your CTR exceeds 100%?

PDF has been around forever. But as business evolves, so must this trusted document. PPCexpo is making PDF better for business.

Tooltips can simplify the user interface of documents. With PPCexpo’s interactive PDF technology, tooltips is changing the game.

Visualizing data on your customers makes it easy to draw quick insights and make smarter changes to your PPC advertising strategy.