Categories
Exploring insights into raw and bulky data is tedious and exhausting.
This is where business charts and graphs come into play.
The visualization designs can help you distill business data into meaningful insights. And this can save tons of hours, which you can use to relax or execute other tasks.
We recommend charts that communicate insights with clarity, especially when creating business stories for investors and stockholders.
Some of the tested and proven business charts and graphs key categories include:
Excel is one of the go-to popular data visualization tools among professionals and business owners worldwide.
But the visualization tool has very basic business charts and graphs. And this implies you’ve got to invest extra effort and time to edit the charts to align with your needs.
You can download and install a specific add-in in your Excel to access ready-to-use creative data visualization examples (highlighted above).
In this blog post, you’ll learn the following:
Before delving right into the blog’s core, we’ll address the following question: what is a chart?
Visualization Source: ChartExpo
A chart is a visual illustration you can use to separate noise from signals in your data.
In most business meetings, you’ll see charts and graphs incorporated into data stories.
It could be a chart showing the team’s progress on a big project. Or a graph showing the sales revenue versus competition or industry average.
Business charts make the information much easier to digest and understand. Some of the tested and proven chart categories include:
Data visualization graphs are powerful because they simplify business data by making it understandable & readable at the same time.
Besides, they make data stories compelling and irresistible to target audiences.
In the coming section, we’ll address how to use charts in business.
To use charts effectively, you need clean and organized data. Also, you need to establish the context to craft a compelling data story.
The best way to leverage data for actionable insights is to use readily available tools, such as Excel. Business charts and graphs can help you distill signals from the noise for growth and improvement.
Keep reading because, in the ensuing section, we’ll address the importance of graphs in business growth.
The charts we’ll talk about can improve the productivity and efficiency of staff in your business. In other words, you can leverage data to predict risks, such as declining productivity.
Business graphs can help you track productivity metrics in real-time. With a solid business analytics strategy, you can easily point out gaps and improvement areas in your workplace or business.
Customers have a broader range of choices in today’s world.
If your business is not aligned with the customer’s desires and expectations, you can easily find yourself in a downward spiral. Customers change their minds as they are continuously exposed to new information in their purchasing journey.
With the vast amount of data, it’s practically impossible for you to make sense of all the changes in the market.
One of the benefits of business charts is that it provides you with answers about the changing behavior of the market. You can easily point out significant shifts in tastes and preferences by using charts.
Timely awareness of customer behavior changes can be the decisive factor in the current competitive landscape.
Most small and medium-sized businesses are still betting on gut feelings rather than facts and data.
One of the key reasons for this could be a lack of access to quality data to back up decision-making processes.
Business charts can help you distill signals from noise in your raw data. And this can save massive amounts of time. Imagine the competitive advantage you would enjoy by relying on data to make strategic decisions.
Gone are the days you could easily sell a standard set of products and services to customers.
Today’s market craves products and services that can meet their individual needs.
One of the benefits of business charts is that they can help you keep track of your target market’s tastes, preferences, and needs. You can leverage data from various attributions, such as social media and websites, to create a reliable persona for the market.
Thanks to creative business graphs, such as Pareto, you can interpret vast quantities of data clearly and cohesively to draw conclusions and see perspectives.
You can easily create and rapidly consume key metrics associated with your business or workplace.
If any of the metrics have anomalies, such as a dramatic decline in sales, you can easily dig into the data.
In the coming section, we’ll address the commonly used charts and graphs in business.
Check out the tested and proven charts and graphs categories in today’s business landscape.
Visualization Source: ChartExpo
You can use Sankey Charts to visualize data with flow-like attributes, such as material, energy, cost, services etc.
This chart draws the reader’s attention to the enormous flows, the largest consumer, the major losses, and other insights. Besides, Sankey uses links and nodes to uncover hidden insights into relationships between critical metrics.
The size of a node is directly proportionate to the quantity of the data point under review.
A flow that’s twice as wide represents double the value of the metric. You need a reliable and easy-to-use data graph maker to access this visualization for data storytelling.
So, what’s the practical application of a Sankey Diagram?
You can use this phenomenal chart to visualize a broader range of data types in different industries, such as energy generation and transmission
Visualization Source: ChartExpo
You can use these charts to display insights into market sentiment and opinions regarding brands.
Some of the charts in this category includes:
Visualization Source: ChartExpo
Comparative Analysis Charts visualize similarities, differences, and relationships between two or more items based on different parameters.
For example, a simple relationship between ‘Month 1’ and ‘Month 2 is based on their respective Sales.
Comparative Analysis Charts are well-positioned to provide you with comparison insights of various dimensions based on metrics.
Essentially, data sets are analyzed together based on a particular metric.
Some of the basic charts that fall in this category includes:
Visualization Source: ChartExpo
You can use charts in this category to visualize insights into survey data.
From time to time, seasoned marketers conduct surveys to gather the voice of customer (VOC) data for ad targeting purposes.
VOC data is instrumental if you want to personalize ad messages aligned with users’ intent for higher engagement and clicks.
General Analysis Chart
Visualization Source: ChartExpo
As the name suggests, General Analysis Charts are used for visualizing data in an ordinary manner, such as comparing two metrics over a specific time.
The beauty of these charts is that they are very easy to interpret, irrespective of your analytical skills.
For instance, you can use a world map chart to visualize the contribution of every location targeted by your clients’ ad campaigns.
Some of the creative business charts in this category includes:
PPC Charts
Visualization Source: ChartExpo
Although this chart is not only for PPC (Pay-per-click) data, you may use it for any other purpose but they are very good and specifically designed to present your digital marketing PPC data.
You can compare different locations or keywords side by side with different colors and positioning with respect to each other.
Some other charts under this category may have,
Excel is a trusted data visualization tool because it’s familiar to many. But the spreadsheet application lacks ready-made business charts and graphs.
We understand switching tools is not an easy task.
Therefore, we’re not advocating you ditch Excel in favor of other expensive data visualization tools.
There’s an easy-to-use and amazingly affordable visualization tool that comes as an add-in you can easily install in your app to access ready-made business charts and graphs. The tool is called ChartExpo.
So, what is ChartExpo?
ChartExpo is an incredibly intuitive add-in you can easily install in your Excel without watching hours of YouTube tutorials.
With different and amazing ready-to-go visualizations, ChartExpo turns your complex, raw data into compelling, easy-to-digest, visual renderings that tell the data stories in real-time.
More benefits
In the coming section, we’ll take you through how to visualize data using Pareto Bar Chart in Excel using the ChartExpo add-in.
You don’t want to miss this!
Example
This section will use a Pareto Bar Chart to visualize the tabular data below.
| City | Profit |
| Los Angeles | 4723 |
| Chicago | 9550 |
| Houston | 3908 |
| Phoenix | 7023 |
| Philadelphia | 13631 |
| San Antonio | 7125 |
| San Diego | 11934 |
| Dallas | 14444 |
| San Jose | 7653 |
| Austin | 13531 |
In most business meetings, you’ll see charts and graphs incorporated into data stories. It could be a chart showing the team’s progress on a big project. Or a graph showing the sales revenue versus competition or industry average. Business charts and graphs make the information much easier to digest and understand.
Data visualization graphs are powerful because they simplify business data by making it understandable & readable at the same time. Besides, business graphs make data stories compelling and irresistible to target audiences. Besides, they display key signals separated from noise in data.
Exploring insights into raw and bulky data is tedious and mentally exhausting.
This is where business graphs and charts come into play.
The visualization designs can help you distill business data into meaningful insights. And this can save tons of hours, which you can use to relax or execute other tasks.
We recommend charts that communicate insights with clarity, especially when creating business stories for investors and stockholders.
Excel is one of the go-to popular data visualization tools among professionals and business owners worldwide.
But the visualization tool has very basic charts. And this implies you’ve got to invest extra effort and time to edit the charts to align with your needs.
So, what’s the solution?
We recommend you install third-party apps, such as ChartExpo, to access ready-to-use Pareto and 6 more key chart categories, such as Specialized Survey Graphs.
ChartExpo is an add-in for Excel that’s loaded with insightful and ready-to-go graphs. You don’t need programming or coding skills to use ChartExpo.
Sign up for a 7-day free trial today to access ready-made charts that are easy to interpret and visually appealing to your target audience.
How much did you enjoy this article?
We will help your ad reach the right person, at the right time
Actionable insights discovered for you. Now you can do more in less time.
PPCexpo Keyword Planner will help you align your keywords with the customers’ intent.
Frequent audits will help you optimize your PPC campaign for success.
Visualizations give you the ability to instantly grasp the insights hidden in your numbers.
Experience the new revolution in reporting … click your way to insights, don’t scroll.
Calculate the number of combinations in your PPC campaign. It may surprise you.
Related articles
Click to learn how to conduct market research for a business plan. Also, we’ll show you how to analyze market research data.
Click to learn how to create surveys with free online survey makers like Google Forms. Also, we’ll show you how to design your online survey for free.
Click to learn free survey builders that will save you money while delivering the desired results.
