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Pay-per-Click Ideas, Inspirations, & Insights.

The best source for PPC how-to info, advice, best practices, data analytics, and more that will help you save time and money.

Google Ads5 min read

How Can Performance Planner Serve Your Business? A quick Way to Trim Costs (CPA) and Drive Gains (ROAS)

The Performance Planner helps advertisers optimize campaigns by recommending cost-effective actions and maximizing ROAS. Pro-tips from PPCexpo experts.

Data Visualization18 min read

5 Magical Data Visualization Examples Using Excel Spreadsheet

Visualizing your data in Excel can be time-consuming for a busy PPC manager without in-depth knowledge of the spreadsheet. Click to discover the solution.

Data Visualization14 min read

Data-Driven Organization Examples Guide. How Companies Can Use Data-Driven Approach for Better Decision Making

Find out how you can use data-driven approach for better decision making.

Google Ads14 min read

How to Give Agency Access to Google Analytics & How to Transfer Ownership of a Large PPC Account Efficiently

Learn how to transfer Google PPC accounts efficiently and give agency access to a large PPC account.

Data Visualization10 min read

Google Sheets Data Visualization - Essential Guide to Visualize Time Scale Data

This article gives you a simple guide to help you visualize time scale data.

PPC Signal
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Google Ads5 min read

How Does Google Performance Planner Work & Can Help You Achieve Sales Growth?

The Performance Planner is a tool all marketers should use to drive more sales. Lower cost-per-action (CPA) is just the tip of the iceberg. Learn more.

Data Visualization15 min read

Data Story Example: Learn To Uncover The Powerful Data Stories In PPC

There are hundreds of untold stories in your PPC data waiting to be heard. This guide will help you master the art of data storytelling to your PPC clients.

PPC Campaign Performance15 min read

What Makes an Advertiser Effective? How Negative and Positive Thinking Impacts Your PPC Efforts

Your attitude is one of the key factors in what makes an effective advertiser. Negative and positive thinking both impact your PPC efforts. Find out how!

PPC Campaign Performance20 min read

Google Ads Time of Day : Top 5 Mostly Ignored Facts About Time in Pay-per-Click (PPC) Advertising

Time is an incredibly limited resource that pay-per-click (PPC) advertising agencies should strive to protect. Click to uncover 6 facts you didn’t know.

Technical20 min read

Types of Marketing Metrics: How Combinations of Dimensions And Metrics Impact PPC Analysis

PPC is unmistakably complex because of how many combinations of metrics and dimensions exist. Learn how to overcome this complexity with PPC Signal.

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