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Google’s ad-focused strategy called FloC has received criticism from several browsers, with WordPress, the latest tech firm to voice its concerns.
Experts believed that the system could gather data from their users which puts them at great risk of being exposed.
Starting April-2021, Google will use FloC (Federated Learning of Cohorts) for the collection of its users’ data while bringing the impact of the ads to them, Google blog wrote.
It was in February when the company announced that it will be replacing user-tracking cookies with FloC.
However, Google has already begun running a series of beta tests without the consent of its users. Several browsers are skeptical of the approach of the FloC technology. With that, a huge number of them do not want to embrace the new implementation of the company.
Mozilla and DuckDuckGo already announced it will not allow Google FloC (Federated Learning of Cohorts) to collect and share the users’ data without permission from its users.
Read Also: DuckDuckGo Moves to Block Google FLoC Tracking Cookie Replacement
Moreover, Mozilla Firefox has already constructed a default Enhanced Tracking Protection so it could shut down over ten billion trackers daily.
This will make sure that users could be safe while using the browser.
Opera, Vivaldi, and Brave also want to block Google’s ad-targeted technology. Meanwhile, Apple has not yet released a statement about the issue.
WordPress has called Google’s ad-centered method a “terrible idea.”
The tech company rolls out another major update, compatibility issues that stem from FloC might appear. This drives WordPress to never entertain the arrival of Google’s ad-targeting capabilities.
Sooner, WordPress will disable all of its sites from using FloC.
Google’s proposal seems to be enticing users for its system without knowing that their data is already tracked and shared without informing them in the first place.
WordPress stated that FloC (Federated Learning of Cohorts) is a “security concern” that should be blocked. This will be applied from the previous to the latest versions of the platform.
Apple Insider reported that the best testing for the system has started earlier this month.
Furthermore, the specific countries that Google wants to target for the FloC’s launch are the following:
At the moment, Google has not yet informed about the number of users who can participate in the trial but it was believed that at least 0.5% of users have already been engaged in the process without their consent.
With the joint forces of browsers and WordPress towards the issue, it appears that Google’s plan to launch FloC is likely to come to a standstill.
The companies do not want to push what Google wants for their systems since, in the end, the only ones who will be most affected by this issue are their users.
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