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You’ve done a great job at developing a unique product or service offering, but that won’t cut it when it comes to attracting and retaining customers. You’d need much more than that – and that’s where brand advertising comes in.
In the marketplace, brand advertising is a sure way of establishing memorable and unique profiles that capture the mind of your target audience. This way, you get to build a healthy relationship in the long run.
If you’re skeptical about how to go about your business, this guide will show you some brand advertising examples to help you get started.
In this guide, you’ll discover what brand advertising is, and also see some brand advertising examples to help you create a more compelling presence in the marketplace.
In this guide, we’ll cover the following:
Brand advertising helps in establishing a robust connection between the brand and the customers. You can leverage these connections for more business in the future. With brand advertising, you’re more likely to get more positive recognition in the marketplace.
Furthermore, brand advertising is a reliable way of establishing better credibility, brand identity, and also building an emotional and intellectual connection with your audience.
Even with the lack of measuring metrics, brand advertising is one of the most important additions to your marketing strategy. If done right, it would help you build more trust and awareness in the marketplace.
This way, your customers get to recognize your product or service offering when it’s time to make a buying decision.
Simply put, brand advertising is valuable because it offers exposure, influence, and engagement to your brand.
To make sales, you have to be seen. You can’t do that without some level of brand exposure. Your target customers have to be aware of your existence. When it comes to your brand existence, you have to put the pieces together – and that includes coming up with signature colors, a brand logo, and the right messaging that would resonate with your audience.
If you have these elements in place, your audience will quickly differentiate your brand from other competing brands in the marketplace.
After establishing your brand exposure, you have to take a step further – and that’s where influence comes in. Influence helps build trust among your target audience in the marketplace. You get to show why your brand is better than other competing brands.
To build influence, you need to launch campaigns, host charity events, and sponsor community events within your locality. This way, you get to build more credibility in the minds of your audience.
From the brand advertising examples in this guide, you get to see how to grow your influence using brand advertising.
By engaging with your audience, you get to build some level of rapport with them – and that’s a sure way of getting your brand stuck in their minds. Engagement could be in the form of catchy jingles, slogans, or associating your brand with some memorable faces.
For instance, when you think of clothing and sneakers for outdoor sports, you’d most likely remember Nike’s “Just Do It” slogan. That’s a good way of associating your brand with a memorable catchphrase.
The Nike’s “Just Do It” slogan is a good brand advertising example to copy.
Advertising is a vital component for the creation of a successful brand. And when it comes to advertising, you can develop a good strategy using the tips below:
To develop your brand advertising campaign, you have to consider simple steps like:
What is the primary objective of your advertising campaign? The objective could be boosting your brand awareness, building a positive brand image, or introducing a new product or service offering. Whatever your goals are, you must clearly define them.
There are times when your goals will be dependent on your customer persona, or the exact phase your customers are in the buyer’s journey. To achieve your goals, you need to understand your customer’s journey and figure out what needs to be done in each segment of the customer’s journey.
To have a good grasp of your buyer’s journey, you need to understand characteristics like social position, interest, geolocation, demographics, and the preferred channel of your customers.
Another factor that comes to play is the brand’s positioning. To figure out the right brand positioning, you have to put several things into consideration – and these could be:
Depending on who your audiences are, what your goal is, and your brand positioning, you can start your application by:
Choosing the Right Strategies and Tools: The strategies and tools you opt for will be largely dependent on your target audience. As a general rule of thumb, you have to create a specific strategy for every channel, and also consider how your target audience will use these channels.
Setting a Budget: Budgeting is a vital piece of a brand advertising example. You have to focus on channels that generate the most results while reducing the resources that go into other channels. Always distribute your resources in such a way as to help you generate the most results.
Setting up a Campaign: You need to set up a campaign on a demand-side platform and automate the media buying process. This way, the platform gets to automatically identify the right advertising and media inventory for your brand, and deliver the best impressions to your audience.
Running, Optimizing, and Campaign Management: After setting up your campaign, you have to keep a close eye on it to identify its performance both in the short and long term. An increase in the search for your brand name is usually a good sign.
It means people are actively searching for your brand. If you’re not recording any positive changes, then you have to make some changes. A little tweak could be all you need to generate better results.
There is no perfect brand advertising example out there. You have to keep optimizing and managing your campaign until you get your desired result.
It’s quite easy to take brand advertising for granted. After all, it does not generate immediate returns. However, brand advertising could be the reason why potential customers would recognize your brand in the long run. And that, will, in turn, lead to more sales.
From Nike’s brand advertising, and other brand advertising examples, you’d see that the primary objective is to boost brand recognition in the market.
For instance, it’s somewhat erroneous to credit the rise in sales to search ad conversion. Yes, search ads play a role, but they may not be the only contributing factor to the sale. Other marketing activities must have made that possible. Consistent brand advertising campaigns are typically building blocks to customer conversions.
As a marketer, here are some metrics to track during your brand advertising campaigns.
Impressions: Impressions measure the number of people who have seen your ads. Some marketers prefer running their campaigns with cost-per-thousand impressions rather than cost-per-click. The strategy is the right fit for business owners who want to generate more ad views.
Reach: It shows the number of people your ads are exposed to. It also shows the frequency and the average number of times your ad is exposed to a visitor. These are all elements of your brand awareness campaign.
Clickthrough Rate: Clickthrough rate is a good metric for marketers who are using and interacting with your search ads.
Brand Marketing and PPC Campaigns
During branded pay-per-click (PPC) campaigns, your company name and other branded keywords and terms are used to run the campaign. And this strategy comes with lots of benefits. One of its benefits is the control it gives you.
With branded PPC campaigns, you get to appear in front of the right people. It also allows you to connect with more customers and clients.
Brand advertising is a type of advertising that focuses on promoting a brand rather than a specific product or service. Examples of brand advertising special online includes to use Google Ads to promote your brand.
Here are two examples of brand advertising using Google Ads:
A clothing brand runs a Google Ads campaign targeting users who have recently searched for “casual clothing” or “night wear.” The ads feature the tag line like “Relax in style.”
Another example is a car manufacturer runs a Google Ads campaign targeting users who have recently searched for “luxury cars” or “performance vehicles.” The ads feature images of the brand’s cars on winding roads, accompanied by a tagline like “Experience the thrill of the drive.”
With these such headlines appear on the ad copy and further used in your landing page, will not only make the ad relevant but also put the good impact about real brand.
Tracking your campaigns is not an easy task. And if you’re using PPC platforms, then you’d have more work to do in the long run. The success of a PPC campaign depends on lots of factors like right geo-location, right keywords targeting, right metrics to track and much more.
When it comes to measuring your PPC campaign, you need to consider PPC analytics tools like PPC Signal. The PPC Signal uses a data-driven approach to monitor your campaign from all angles.
With this tool, you get to identify any change in trend, sudden shift of any pattern and anomaly (unexpected behavior) within your campaign. This way, you’d easily take the right action that would help you correct such behaviors.
This tool is very easy to use, you just need to have 30 days of your campaign data and connect with your Google Ads account. In no time, you will see different big tiles on the dashboard. This each tile will represent you a signal or an alarm which needs immediate focus from your side.
There is a filter section on left side of the screen. You can filter down the results based on different parameters.
Let’s say your focus is on brand awareness. Under the “Metrics” section you can click on Impressions metrics. As it is the top of the funnel metrics to measure your brand awareness.
The image below shows you what the PPC Signal dashboard looks like.
From the image above, you get to see all related information about your campaign impression.
The first signal is giving the idea that your impressions were initially going fine but from the last 7 points, it started to move downward. And there is 78.9% downward trend is detected in these days.
You can click on “Explore” button to further go into the details of this signal.
When you compare your impressions with Impression share you will realize that your impression share got reduce. You are no more in the ad auction competition with the same level as you were before. You need to check your budget it may got reduce or refine your keyword and revisit your ad targeting to the right audience.
Brand advertising is used to establish awareness for a product, service, or brand. This way, you get to boost customer loyalty while strengthening the identity of the brand. Brand advertising can be done using advertising techniques like search engine advertising, social media advertising, and other advertising models.
Brand advertising helps in expanding your brand reach, generating awareness, and boosting your brand recognition in the marketplace. One way it achieves all these is by telling a compelling brand story. Almost all brand advertising examples focus on generating awareness and boosting brand recognition in the market.
Brands are typically recognized by their slogan, brand logo, and name. You can see that by taking a close look at reputable brands like Starbucks, Coca-Cola, and Apple. These brands usually drive sales by using their reputation in the marketplace.
Elements like the brand name, brand logo, and slogan are all vital pieces of a brand advertising example.
Advertising helps companies to highlight their unique value offering and stand out in the marketplace. It helps drive the level of competition in the market, and companies have to come up with innovative ways of staying relevant.
Brand advertising is one of the sure ways of achieving your business goals. It helps establish brand identity. And a good brand identity coupled with superb channels and good budgeting is a good way to start creating a consistent brand image in the minds of your audience.
As a business owner, you can establish a strong presence by running an advertising campaign. But monitoring your results will be an issue, especially if you’re running multiple campaigns from a single account. And that’s why you’d need an analytics tool like PPC Signal.
Now you know everything there is to know about brand advertising, what advertising strategy will you use in running your campaigns?
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