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A loyal customer base is the backbone of every thriving business. However, having an inflow of customers has little to do with how sleek your product or service offering is. It has everything to traffic generation — and that involves thorough promotion of your business. What’s the best way to advertise your business? Well, that depends on who you ask.
Before the advent of the internet, choosing an advert channel involves choosing a local newspaper, a postcard, a brochure, or a flyer. However, things have changed — and there are endless channels used for the promotion of a business. It all depends on what you’re looking for.
In this guide, you’d discover the various ways of advertising your business.
Here are some common advertising methods for your business.
Social media giants like Facebook, Instagram, Twitter, and LinkedIn have billions of daily active users. If you can get your brand in front of a fraction of this figure, you’re sure of generating brand awareness and sales.
Advertising on search engine platforms like Bing and Google is a sure way of driving traffic to your business. Using pay-per-click (PPC) advertising, growing your brand visibility won’t be an issue.
Content marketing involves the creation and distribution of valuable content consistently. This way, you get to easily attract and retain your customers.
By merely partnering with credible influencers within your industry, you get to grow your brand awareness and reach new people.
With email marketing, you get to send promotional emails to your subscribers. Subscribers are people who have opted to receive these emails from you. However, if you decide to send emails to people who did not subscribe, you will need to use a DMARC validation tool to ensure your emails are not flagged as spam and damage your sender reputation.
Outdoor advertising involves the use of bus shelters, billboards, and other outdoor ad techniques to advertise your products.
This strategy involves the use of newspapers, brochures, flyers, and magazines to advertise your business.
The internet has made the world a global village. By taking advantage of the internet, you get to reach out to people who are interested in your brand. Online advertising helps you narrow your marketing to people who will likely buy from you. That is, you can opt to focus your advertising on potential customers nearby, people within a specific state or city, or people who are actively searching for your product.
Tracking people on traditional ad channels like radio or newspaper ads is nearly impossible. But such challenges are not found in digital advertising. With digital advertising, you get to measure your results. Results could be the number of people who clicked on your ad, visited your website, or made a purchase. Whatever your results are, there are metrics to help you measure them.
Online advertising comes with lots of flexibility and control. You get to control your ad spend, how and where your ad is displayed. There is the option of optimizing and adjusting your ad along the way.
Here are easy steps to help you develop an advertising strategy for your business.
Who is your target audience? One sure way to identify your target audience is to figure out what their interests, buying history, demographics, and behaviors are. After identifying who your target audience is, you need to craft compelling messages that resonate with them.
Are you looking to increase brand awareness, generate leads, or boost sales? Any of these can be your advertising goals, and you have to focus on achieving them.
Focus on advertising channels that align with your business and audience interest. Popular advertising channels are search engine platforms, social media platforms, television, and email marketing.
You need to create a compelling message that resonates with your audience. Your message should communicate your unique value proposition. The message should also be memorable, concise, and clear.
There has to be some financial commitment when it comes to business advertisement. Come up with an ad budget that would generate the most results for your business.
Create a plan that helps you allocate your ad budget across multiple campaigns and channels. The frequency and timing of the ad content should be included in the media plan.
After setting up your ad campaigns, you have to launch it. But it doesn’t end there — you need to keep a close eye on it. Monitor your campaigns and keep making the necessary adjustments until you get your desired result.
With online advertising, you get to filter your audience and focus on those who are highly interested in your product or service offering. Here are easy tips to help you advertise your business on Google.
You can add the clickable “Call” button with customizable ad formats and features. The “Call” button makes it easy for your prospects to reach out to you. There’s also the option of showcasing your brand using video ads. Below, is a list of marketing goals Google Ads could help you accomplish:
When using Google Search Network for your advert, you’ve got to select keywords that would help you reach your target audience. There’s the option of choosing the time of day your ads will be displayed, and your preferred language and location.
You have the option of customizing your ads. This way, you get to control how your ads appear on websites and mobile apps that are part of the Google Display Network. The customization option includes selecting the age range of your audience, the type of site your ad will appear on, and your audience interest level.
You can set your budget on the Google platform. Aside from that, you get to only pay when someone clicks on your ad. If clicks are not your desired results, you can optimize your campaign in such a way as to make you pay only for your desired results.
Google helps you connect with people, regardless of the device they’re using. Whether your audience is using mobile phones, tablets, apps, or computers, Google helps you connect with them.
Google Ads are built with tracking features to help you measure and monitor your campaign performance.
Monitoring your Google’s PPC campaign is somewhat difficult. However, you can surmount any challenge by opting for tools like PPC Signal.
For instance, if you’re running a PPC campaign, you can opt to focus on metrics like conversions and clicks. With the PPC Signal, you get to generate relevant information as shown below.
First, click on the metrics filter and choose clicks and conversions. After that, an image similar to the one below will be displayed on your screen.
From the image, you’d notice the anomaly between conversions and clicks. You’d notice increasing clicks with decreasing conversions. That means people who are clicking on your ads are not converting — and that’s bad for business.
To generate more insights about your campaign, click on the “Explore” button.
The image shows you the comparison between clicks and conversions. As a marketer, you need to figure out the reason(s) for the drop in conversions and come up with ways of fixing it.
The PPC Signal helps you to quickly identify any form of anomaly in your campaign. After that, you’d have to come up with ways of fixing the anomaly (if there’s any).
The 3 types of digital advertising are:
Paid social media advert is arguably the most successful form of advertising. With paid social media ads, you’d have to pay social media platforms to share your content with your preferred audience.
There is no ideal way of measuring the least effective advertising channel. Running effective adverts depends on lots of factors — and most times, it goes beyond the ad channel. However, some advertising channels are known to be least effective than others.
The 4 Ps of advertising are:
Advertising is the cornerstone of any profitable business. Without advertising, it would be almost impossible to promote a brand to potential customers. If there is little to no brand promotion, establishing a business identity will be an issue.
When it comes to online advertising, there are a plethora of options. And it comes down to the best ad channel that fits your business. With the right ad channel, you get to quickly:
If you use paid advertising, you have to keep a close eye on it. This way, you will reduce your chances of wasting your time and resources. Keeping a close eye on your campaign is easy with analytic tools like the PPC Signal.
With the PPC Signal, you get to draw meaningful insight about your campaign, and also make informed decisions.
Now you know the various ways of advertising your business, what ad channel will you use in promoting your business?
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