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It’s hard to have a conversation about today’s marketing without mentioning artificial intelligence (AI).
In pay-per-click (PPC) management, the rise of AI is an exciting and enigmatic prospect that can genuinely take your ad agency to greater levels of success than you’ve experienced before.
Research from Google on the impact of AI on PPC advertising certainly shows promise, as AI-driven ads get more engagement, making users 155% more likely to be attracted to a brand.
Data-centered tools are increasingly proving to be the money-saving solution to PPC managers around the globe.
It’s the tool that’s spring-boarding pay-per-click ad agencies to post spectacular returns on ad spend (ROAS) for their clients during the current pandemic.
This blog will walk you through the money-making reasons why you should adopt AI-driven systems in your PPC ad agency, including an insider tip to drive incredible ROIs for your clients.
Artificial intelligence (AI) is revolutionizing the way paid search ads are managed professionally by agencies.
When your losses outweigh your wins, they impact heavily on your clients’ ROI and the long-term profitability of your brand.
In the past, you could post incredible results by combining intuition, experience, skills, and sheer luck.
PPC is marred with unavoidable changes, which could make or break your clients’ PPC ad campaigns. These changes could be:
With artificial intelligence (AI) taking over the world, you need to up your game, or the competition will annihilate you.
Ideally, a growing PPC ad agency has more than one PPC ad campaign to manage on behalf of clients.
A typical pay-per-click (PPC) agency’s goal is to pay less for more qualified clicks. Artificial intelligence (AI) algorithms are increasingly getting more intelligent.
Over time, their state-of-art can improve even further, which means that they can find even more creative ways of securing higher returns while being challenged with tighter constraints.
Just compare Google in 2006 and today’s landscape. Any notable difference?
Of course, Google grows smarter and intelligent every day. This is evidenced with the rise of voice AI, such as Google Assistant.
One of the most sensational reasons why you should get AI-driven PPC management tools is that they use data to accurately guide you to trim ad budget wastage and maximize emerging opportunities.
Remember, data in today’s digital marketing landscape is gold. You really need it to forecast opportunities and mitigate risks before they happen.
There are pay-per-click (PPC) intelligent assistants designed to alert managers about opportunities and risks in a timely fashion in today’s marketplace.
How remarkable is this?
You’re not at the best part yet.
By receiving a steady stream of risk and opportunity alerts, PPC managers can continuously optimize for exponential gains. Data-driven systems are spectacular, especially when it comes to building an accumulative advantage.
Why?
It allows you to perform those continuous improvement steps forward that will quickly replace any negative turns along the way. Essentially, you’ll be able to implement the 1% continuous improvement strategy (Kaizen), which will balloon your clients’ returns by 3,778%.
The wins and losses are backed by data, which means you aren’t making continuous improvements or avoiding risks that aren’t supported by insights.
No gut feelings or luck!
Mitigating risks backed by data is a much safer strategy than hitting the panic button every time you’re confronted with noise and outliers.
Understandably, a huge chunk of small and medium-based PPC agencies tend to face obstacles, such as capital constraints, limiting their adoption of cutting-edge innovations, such as artificial intelligence (AI).
Don’t despair yet.
If you fall in the above category (SMB), stick seconds longer to learn about an intelligent, money-saving solution tailored specifically for you.
With AI as your digital assistant, you can create ad content that hits the bull’s eye.
What does this mean?
With an AI-driven and intuitive keyword planner tool, you can align your keyword group with your target customers’ intent.
An intelligent keyword planner helps you to curate ad content tailored to solve specific problems for your clients’ target audiences.
In other words, it helps you create personalized content that satisfies user intent.
Besides, AI ensures the ad content you create is relevant for each stage of your clients’ funnels.
Content marketing is no longer just about creating keyword-spammed content that ranks. It’s about creating content that users will find helpful. And that’s precisely what an AI-driven keyword tool will help you do.
In today’s PPC management, search engines now look at more than just those indicators.
Remember, the Google search engine is getting better at figuring out precisely what the searcher intends while searching.
How can you optimize your clients’ ad copies for user intent?
You guessed it right! You can use an artificial intelligence-driven Keyword Planner.
Benefits of AI-Driven Keyword Planner Tools
It’s very understandable why you would opt for Google Keyword Planner.
It’s free!
It’s an excellent tool that upcoming PPC managers use to discover new keywords related to their business. However, it has limitations that come with any free stuff.
The Keyword Planner limits the amount of detailed data that can be accessed. After this unspecified limit has been reached, the detailed data reverts to data ranges, which renders the insight less significant to a PPC ad agency. Moreover you need to login to Google Ads to access the keyword planner whereas third party keyword research tools, once it installed every time you search something you get immediately results and keyword suggestions, you can filter the results even check the results in the form of visualization as well on the SERP.
That’s why it’s not a weapon of choice for seasoned PPC strategists.
It’s a common misconception that AI and automation are designed to run your campaigns for you.
Google Smart Campaigns are designed so that inexperienced businesses can manage their Google Ads without the professional help of ad agencies like yours.
They leave all the profits on the table by simply adopting “set-and-forget” strategies in their campaigns. It’s only after they’ve experienced disastrous losses that they come to you.
They expect you to do something different to avoid their mistakes.
How do you address this situation?
You guessed it right. Use data-driven tools to manage their PPC ad campaigns for maximum returns at lower costs.
If you want your PPC ad agency to stay ahead in a competitive market, making regular campaign adjustments continuously is a necessity.
Automating various processes makes PPC a lot easier by freeing up your time needed to crunch massive data sets to get new growth opportunities.
Imagine every PPC manager has automated their paid search marketing management fully. This implies that all they need to do is select their goals, set a budget, launch their campaigns, and then walk away.
Since everyone in the industry has acquired automation strategies for optimization, there’d be no shrewd way to edge your competition out.
Raising your budget seems to be the only way to beat your competition.
Are you ready for a price war during this recession?
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AI-driven tools are exceptionally positioned to detect ad budget-draining anomalies in your campaigns.
You can use this revolutionary tech to predict future performance based on historical data.
If the actual performance ends up deviating from baseline goals and objectives, you’ll be informed promptly to take action before significant damage happens.
Detecting anomalies is one thing; determining the root cause is another.
Artificial intelligence that you see in PPC technology today relies heavily on statistical analysis to make decisions. Machine learning technology can look at past performance and the current competitive landscape to make accurate predictions of how ads will perform.
This includes considerations of numerous dimensions like device, audiences, time of day, or location. You can then use these insights to make targeted decisions to improve targeting, bids, and ads. AI can’t reason and infer why performance might deviate from expectations.
The aforementioned will always need human intervention.
Smart and User Intent-aligned Ad Content:
Optimizing ad content to be parallel to the users’ intent is critical to PPC ad agencies, yet it’s somehow a ‘kick in the butt.’
Keyword research should be painless if you keep it simple. Focus on the core keywords metrics important for your business.
Why?
It’s needless to emphasize that metrics overload can be overwhelming if not confusing. Simplicity is crucial for keyword research success.
PPCexpo Keyword Planner is an AI-driven Google Chrome extension that can help you get keyword research done efficiently, quickly, and effectively.
Besides, the highly intuitive and easy-to-use keyword research tool is powered by the Google Search Console API. This allows you to see actual queries, position data, and clickthrough rates for all their URLs.
You can save time and effort by eliminating the back-and-forth steps involved in keyword research.
Your content shouldn’t be the reason why your clients are missing their goals and objectives.
Don’t wait!
Don’t let keyword analysis overwhelm you or consume a massive portion of your limited time.
Ad copy optimization is all about making these experiences happen faster and more frequently. PPCexpo Keyword Planner is designed to ease keyword optimization tasks for your business at an affordable cost.
Click this link Now to register for the PPCexpo Keyword Planner Trial to enjoy 500-Free Credits Daily.
In doing so, it brings transparency and predictability to the entire organic search process.
These terms could be costing you money as they only attract clicks from users who will never convert.
PPC Signal is an AI-driven solution that uses artificial intelligence (AI) to automatically monitor your Google Ads campaign data for changes that are substantial enough to warrant attention.
Changes in your pay per click accounts can be categorized as:
These sensational changes are presented to PPC managers as alerts. Each alert is labeled as either a risk or an opportunity.
PPC managers have complete freedom to choose the noteworthy changes that they want to investigate. Some signals are simple and easy to address.
Conversely, other alerts involve multiple dimensions and metrics of data and are far more complex and intensive.
No matter the types of alerts you choose to follow, PPC Signal solves many of the problems that get in the way of building a house advantage on Google Ads and make more money for your clients.
Some of the alerts generated by PPC Signal may be an opportunity to trim your ad spend while raising or maintaining the overall impression share. A risk signal may be warning you about various campaign attributes draining your clients’ hard-earned money.
The intelligent and highly affordable PPC solution is meticulously designed to ensure you receive the risk alerts way ahead of time for timely intervention.
Managing pay-per-click (PPC) ad campaigns for others is not an easy feat.
Besides, inactivity on risk alerts can lead to losses, which I believe is not on your strategic plans at the moment, right?
With PPC Signal, you have a highly affordable and equally intelligent assistant that helps to keep a smile on your clients.
How do you know if your campaigns, ad groups, or keywords are going in the right direction?
For starters, manual strategy is not an option in today’s digital marketing landscape because it’s time-consuming.
With the PPC Signal solution, growing PPC businesses can compete on level ground with enterprise-level agencies.
How?
They’ll have enough time to test, choose what’s working effectively, and implement a ‘rinse-repeat-and-scale’ strategy. PPC signals perform intense data analytics on your clients’ Google Ads accounts and provide you with in-depth, actionable insights.
PPC Signal combines a programmer’s, data analysts’, and PPC marketer’s skills to swiftly extract early detection and warning insights from your data.
Essentially, it compresses the time needed to optimize your ad campaigns, depending on the insight generated. Complex risks and opportunities are automatically discovered and presented to you timely for continuous improvement.
In today’s search engine marketing (SEM), you need to be a proactive manager to be ahead of the game.
Everything is constantly changing: search engines platform changes, customers behaviors changes, and action of competitors, among others.
PPC is complex, but not for those who use automation and insights to drive profitable strategy and decision making.
As a PPC manager, you have a lot of work to do managing and optimizing multiple campaigns. Besides, your clients expect you to deliver within a short period.
You have to do everything you can to achieve your customers’ goals for long-term retention and revenue flow.
Unless you have supernatural powers, it’s hard to scale your business manually and keep all your clients happy. You need an intelligent and affordable PPC management tool to automate time-consuming, recurring tasks.
The value of the time-saving aspect of AI-driven PPC management tools cannot be understated.
You can always make more money, hire more staff, etc. However, you cannot create more time!
PPC managers agree that time is a limited and valuable commodity. When you have more time in your schedule, opportunities become endless.
This makes your life more enjoyable because you can use your skillset and experience more appropriately.
This is what paid search marketing should be about, i.e., using your creativity and expertise to develop engaging, successful strategies.
Complex pay-per-click campaigns often limit the amount of time available for creative strategizing.
Not anymore!
PPC Signal handles the ever-changing data on its own efficiently and swiftly to provide you with time, actionable insights. This leaves you with more time to focus on being strategic and creative.
This implies handling crucial tasks, such as developing new clients, acquisition strategies and testing new ads and creatives, among others.
Let’s Jump in money-saving reasons why you must sign up for PPC Signal today.
It’s needless to reiterate that AI-driven solutions are helping PPC ad businesses to post incredibly high ROIs.
There’re 4 significant ways AI is instigating a revolution in PPC management, namely.
In this fast running competition, you need to have a smart tools powered by AI technology to remain a head and keep winning.
PPCexpo Keyword Planner is a Google Chrome extension that can help you get keyword research done efficiently, quickly, and effectively.
PPC Signal uses artificial intelligence (AI) to automatically monitor your Google Ads data for changes substantial enough to warrant your attention.
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PPCexpo Keyword Planner will help you align your keywords with the customers’ intent.
Frequent audits will help you optimize your PPC campaign for success.
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