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Basic survey questions are essential in running a profitable business.
They can help you gather information from your target audience.
These questions can collect qualitative and quantitative data depending on the overarching goal.
Besides, there’re multiple variants of survey questions you can use in your questionnaires, namely:
All these question types are only effective when used at the right time with the right data type.
We recommend you consider the following when designing survey questions:
These factors (mentioned above) will help you overcome issues that may derail the overarching objective.
Assume you’ve cherry-picked the right question type, designed a goal-driven questionnaire, and gathered responses.
How should you proceed from here?
Like a car with an empty gas tank, data can be of less help, especially if you don’t have the know-how and tools to harness insights.
This is where survey-oriented visualizations, such as Likert Scale Graph, come in.
A Likert Scale is designed to help you visualize diverse question types, including Likert Scale questions.
Microsoft Excel lacks survey-oriented charts, such as Likert Scale Chart. You don’t have to do away with the spreadsheet application. Install a particular add-on we’ll talk about throughout the blog.
In this blog, you’ll learn:
Before jumping into the how-to guide, we’ll address the following question: what are the basic survey questions?
Survey questions are a series of inquiries you can use to gather information from a target audience.
You can use basic survey questions in various settings, like academic research, market research, and customer satisfaction studies.
These questions can be divided into several types, namely:
Effective survey questions should be clear, concise, and unbiased.
Besides, we recommend you word them in a way that is easy for respondents to understand. So, avoid leading or confusing language.
Also, ensure the questions are relevant to the research goals to avoid derailing.
The order of the basic survey questions is significant.
We recommend you start with more general or easy questions and then move on to more specific or difficult ones. This helps to build rapport with the respondents and make them more comfortable with the survey process.
In the coming section, we’ll address the following question: what is the purpose of a survey?
A survey is a research method you can use to collect data from a sample of the target audience using questions.
Check out the benefits of surveys below:
You can use surveys to gather information about a particular topic, such as people’s attitudes towards a particular product or their opinions on a particular issue.
Surveys can help you to assess customer satisfaction with a product or service.
This can be significant, especially if your goal is to identify areas you need to improve to meet the needs of your target customers better.
Basic survey questions can help you evaluate the effectiveness of a program or policy. This can help significantly, especially if your goal is to assess whether a strategy meets its intended goals and objectives.
You can leverage a survey to gather information for planning or making decisions.
We’ll take you through the types of basic survey questions in the ensuing section.
Open-ended survey questions have no restrictions.
Respondents put their responses in a text box.
There are no predefined answers. And this is because the respondents have the freedom to express their opinion in the wording of their choice.
This question type can help you gather a lot of data.
Multiple-choice survey questions allow single or multiple answers.
For this question type, we recommend you include the editable “other” category as one of the answer options.
It’ll provide your target audience with the freedom to give more responses or clarify their position in detail.
A Likert Scale is a psychometric scale you can use to measure respondents’ attitudes or opinions on a topic.
The scale consists of a series of statements about a particular topic or theme. And it asks your target respondents to indicate their agreement or disagreement with each statement.
The statements are typically presented visually, such as on a horizontal or vertical scale. Besides, a Likert Scale has options ranging from “strongly agree” to “strongly disagree.”
Some basic survey questions in this category may include a “neutral” or “undecided” option.
You can use Likert Scale questions in market research, political polls, and other types of surveys because they are relatively simple and easy to understand.
Likert Scale questions are significant in comparing responses across different groups or demographics.
This is one of the basic survey questions you can use to ask respondents to rank options or items in order of preference.
Ranking questions can help you gather information about how people prioritize different options or features.
Check out the ranking survey questions examples below.
One of the limitations of this survey question type is some respondents may not have strong preferences for all of the options being presented.
Rating scale questions can help you ask respondents to rate a particular topic or product on a numerical scale.
You can use these question types to gather feedback or measure attitudes and opinions on various topics.
Check out examples of rating scale questions below.
Rating scale questions can provide a quantitative measure of respondents’ attitudes and opinions, which can be visualized using charts, like the Likert Scale Chart.
Besides, you can track changes in attitudes over time or compare the attitudes of different groups of people.
In the coming section, we’ll take you through the importance of survey questions (benefits).
Let’s dive in.
Questions are a crucial element of a survey.
You can use them to gather information from your target respondents.
The quality of the questions can significantly affect the overall quality of the survey and the usefulness of the insights generated.
Below are some key considerations for creating effective basic survey questions:
Clarity: Make sure the questions are clear and easy to understand. Avoid using jargon or ambiguous language.
Relevance: The questions should be relevant to the survey’s topic and purpose.
Neutrality: The questions should be neutral and unbiased. Avoid leading questions that might influence the respondent’s answer.
Conciseness: Keep the questions as concise as possible. Long or complex questions may be difficult for respondents to understand or may discourage them from completing the survey.
Response options: Provide clear and comprehensive response options that allow respondents to accurately express their views.
You’ll create effective survey questions that will help you uncover valuable insights by considering these factors.
Keep reading because, in the coming section, we’ll show you how to analyze survey questionnaire data in Excel.
You don’t want to miss this.
Excel is one of the popular spreadsheet apps you can use to visualize survey responses.
But it lacks specialized and ready-made survey-oriented charts, such as Likert Scale Charts.
You don’t have to do away with the spreadsheet application. Supercharge it by installing a particular add-in called ChartExpo to access survey-friendly charts, such as Likert Scale Chart.
It takes minutes to visualize your survey data using the ChartExpo add-in for Excel. Besides, it only costs $10 every month.
And it’s loaded with over 50 ready-made and visually stunning charts, graphs, and maps.
In the next section, we’ll show you how to install ChartExpo to access the Likert Scale and other ground-breaking charts.
Example 1
This section will use a Likert Scale Chart to visualize the survey responses below.
| Questions | Scale | Responses |
| The interaction with the sales staff | 1 | 238 |
| The interaction with the sales staff | 2 | 176 |
| The interaction with the sales staff | 3 | 267 |
| The interaction with the sales staff | 4 | 407 |
| The interaction with the sales staff | 5 | 766 |
| The interaction with the sales staff | 6 | 893 |
| The interaction with the sales staff | 7 | 849 |
| The organization of the store | 1 | 157 |
| The organization of the store | 2 | 205 |
| The organization of the store | 3 | 115 |
| The organization of the store | 4 | 470 |
| The organization of the store | 5 | 716 |
| The organization of the store | 6 | 939 |
| The organization of the store | 7 | 903 |
| The wait for the fitting room | 1 | 237 |
| The wait for the fitting room | 2 | 212 |
| The wait for the fitting room | 3 | 147 |
| The wait for the fitting room | 4 | 446 |
| The wait for the fitting room | 5 | 998 |
| The wait for the fitting room | 6 | 776 |
| The wait for the fitting room | 7 | 967 |
To get started with ChartExpo in Excel, follow the steps below:
To change your Likert Scale Chart into a 7-point Likert Scale, follow these easy steps.
Before writing your survey questions, ask yourself how you intend to use the answers from your survey.
Once you know the goals of your survey and the information you’d like to collect, you’ll be able to choose the right survey questions easily.
There are many types of surveys, and the most common type can vary depending on the context of the survey and the data collected.
Some common types of surveys include:
A satisfaction questionnaire is a survey you can use to gather information about how satisfied a person is with a particular product, service, or experience.
Satisfaction questionnaires may include questions about various aspects of the product or service, such as its quality, value, ease of use, and overall performance.
Basic survey questions are an essential component of running a profitable business.
And this is because they can help you gather information from your target audience.
Survey questions can help you gather both qualitative and quantitative data, depending on the overarching goal.
Let’s assume you’ve cherry-picked the right survey question type, designed a goal-driven questionnaire, and gathered responses.
How should you proceed from here?
Data can be of less help, especially if you don’t have the know-how and tools to harness insights.
This is where survey-oriented visualizations, such as Likert Scale Graph, come in.
Microsoft Excel lacks survey-oriented charts, such as Likert Scale Chart. You don’t have to do away with Microsoft Excel.
What’s the solution?
We recommend you install the ChartExpo add-in to access ready-made survey-based charts and graphs, like Likert Scale Chart.
ChartExpo is an Excel add-in loaded with survey-oriented graphs to help you create compelling survey data stories.
Sign up for a 7-day free trial today to access ready-made and visually stunning survey-based charts, such as Likert Scale Chart.
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