• Home
  • Tools
    • PPC Signal
    • PPCexpo Keyword Planner
    • PPC Audit
    • ChartExpoTM PPC Charts
    • PPCexpo PPC Reports
    • Combinations Calculator
  • Pricing
  • Contact us
  • Resources
    • PPC Signal Dashboard
    • PPC Reports Templates
    • PPC Guide
    • Join Our Facebook Group
    • Charts
      • CSAT Score Survey Chart
      • Likert Scale Chart
      • Pareto Chart
      • Sankey Diagram
  • Blog
Categories
All Digital Marketing PPC SEO SMM Data Visualization
All Digital Marketing PPC SEO SMM Data Visualization

We use cookies

This website uses cookies to provide better user experience and user's session management.
By continuing visiting this website you consent the use of these cookies.

Ok
Home > Blog > Digital Marketing >

Meeting Customer Expectations in the Age of AI

We have officially reached the age of artificial intelligence (Al).

80% of businesses already use chatbots and many plan to incorporate them by 2020. On top of that, over half of consumers believe the future should include a combination of human and automated interactions.
 

artificial intelligence in marketing

 
But with the influx in intelligent technology, what else is changing? How are consumer expectations changing in the AI age and how should businesses begin strategizing in order to meet these evolving needs?

In this article, we’ll cover everything you need to know about what your customers expect in this exciting age, and how you can prepare yourself and your business.

What Is Artificial Intelligence (AI)?

Let’s start with the basics.

What is AI? What’s all the hype about?

AI allows computers to learn from experience in order to complete functional tasks. These computers are able to accumulate large data sets, then understand patterns within the data to complete certain tasks.

Through these functions, AI is able to:

  • recognize sounds, faces and objects
  • solve problems
  • understand languages
  • create plans

 
At the core of certain AI machines, you’ll find machine learning. This involves creating systems that can actually change their “minds”, depending on the available data, in order to go through with a goal.

Talk about futuristic.

Top 4 Customer Expectations in The Age of AI and Marketing

By understanding customer expectations, you’ll also understand how to strategize in the age of AI.

1. Communication: An Important Component

As a marketer or a business owner, you likely understand how important communication skills are in all areas of your work. Your customers expect the same thing from you. They want to be able to communicate in a transparent manner, while getting their needs and requests across as quickly as possible.

In the age of AI, communication is more vital than ever.

In fact, it may eventually replace some of the human elements your customers are familiar with. While this may take some getting used to at first, it will undoubtedly provide better customer service in terms of reliable and efficient communication.

That being said, your customers will still crave that human connection.

This means you’ll need to be available to communicate directly with your customers. Relying on AI services to handle all communication within your business will nullify that genuine human contact as they aren’t able to duplicate a true human response.

So, by all means, implement AI communication strategies, but make sure you and your team are always accessible.

2. Customers Expect AI Speeds

If your company helps optimize businesses, your customers will have a specific expectation from you: to ensure their business stays near the top of their industry.

To remain at the top of search results, there will be a constant need to monitor how your customers are faring in relation to their competitors when it comes to AI and machine learning-based recommendations. You’ll be expected to make content adjustments quickly, in response to the key algorithm changes for whichever AI systems they are using.

Basically, mirror the machines. How hard can that be?

3. Big Expectations to Analyze Big Data

Depending on your specific AI needs, chances are you’ll be working with a lot of data.

Studies show 29% of brands which have adopted artificial intelligence use it to perform automated data analyses. 26% use the technology for information aggregation and automated research reports, then an additional 26% are using AI for operational and efficiency analysis.

Machine learning and deep learning are two concepts within AI marketing strategies. And the deeper you delve, the more data you’ll find.

Computers are only as smart as they’re programmed to be. Which means decisions will ultimately be up to you, depending on how well you’re able to analyze the information presented. The more data you have, the better you’ll be able to analyze the psyche of your customers.

4. Mind-boggling Content Creation

As marketers, we’ve been well-versed with the saying, “content is king.”

And in the age of AI, it’s just as relevant.

Creating content that appeals to both consumers and search engines is the basic marketing concept behind this belief.

Your entire marketing strategy lives and dies by the content you create. Introducing AI to your business doesn’t mean you need to stop your content creation efforts… just don’t put all your eggs in the AI basket.

You can improve your existing content production efforts through:

  • Blogs
  • Pictures
  • Videos
  • Audio
  • Email
  • Social Media

 
Guess what?

You’re totally able to use artificial intelligence to help make your content even better.

Some brands are using AI software to create Facebook ads aimed at different audiences in order to generate more traffic. These types of processes would take humans a lot longer to accomplish. However, with AI, it takes a few clicks of the touchpad.

But don’t stop there. Continue to come up with other ways to leverage AI to boost your content strategy.

Expectations: Finale

Truth:

All the technology in the world can’t help you become a better marketer if you don’t have communication, empathy and accountability skills.

And that’s not to mention a creative mindset, which is required to not only understand, but also to communicate with your customers.

While customers expect a lot in the age of AI, one thing they’ll always expect is a humanistic interaction.

By pairing your tech smarts with a genuine, humanistic approach, you’ll soon become the content king your business needs.

How much did you enjoy this article?

We will help your ad reach the right person, at the right time

PPC Signal

Your Data. Your Insights.

Actionable insights discovered for you. Now you can do more in less time.

PPCexpo Keyword Planner

Find the Perfect Keyword. Surprise Yourself.

PPCexpo Keyword Planner will help you align your keywords with the customers’ intent.

PPC Audit

Free Google Ads Audit Report.

Frequent audits will help you optimize your PPC campaign for success.

ChartExpo PPC Charts

Picture a Thousand Numbers. See the Big Picture.

Visualizations give you the ability to instantly grasp the insights hidden in your numbers.

PPCexpo PPC Reports

Simple and Easy PPC Reporting. For Everyone.

Experience the new revolution in reporting … click your way to insights, don’t scroll.

Combinations Calculator

Do the Math.

Calculate the number of combinations in your PPC campaign. It may surprise you.

Insightful pay-per-click tips and tricks, delivered to your inbox weekly.

CTR Survey

ppc signal ad
chartexpo ad
ppc audit ad
keyword planner ad
15474

Related articles

next previous
PPC8 min read

How to Audit Your Google Maps Ads?

Discover easy ways of auditing your Google Maps Ads. You also get to see tools that'll help you audit your Google Ads campaign.

Data Visualization9 min read

Discover 5 Engaging Examples of Rating Scales in Excel

Click to learn 5 engaging examples of Rating Scales. Also, we’ll show you how to analyze Rating Scale data.

Data Visualization8 min read

Top 10 Survey Design Best Practices for Actionable Feedback

Click to learn the top 10 survey design best practices to maximize insights. Also, we’ll show you how to create a survey design.

Data Visualization8 min read

How to Get Customer Feedback: A Quick Guide

Click to learn how to get customer feedback innovatively and faster. Also, we’ll show you how to analyze your customer feedback data.

PPC8 min read

What is the Best Way to Advertise Your Business?

This guide shows you the best way to advertise your business. It also reveals tools to help you monitor your PPC campaign.

PPCexpo

  • Home
  • Tools
  • Pricing
  • Contact us
  • PPC Guide
  • Blog
  • Sitemap
  • © 2023 PPCexpo, all rights reserved.

Company

  • Contact us
  • Privacy policy
  • Security
  • Patent

Tools

  • PPC Signal
  • PPCexpo Keyword Planner
  • PPC Audit
  • ChartExpo™ PPC Charts
  • PPCexpo PPC Reports
  • Combinations Calculator

Quick Links

  • PPC Guide
  • PPC Signal Dashboard
  • PPC Reports Templates
  • ChartExpo™ for Google Sheets
  • ChartExpo™ for Microsoft Excel
  • PPCexpo Keyword Planner Google Chrome Extension

Charts

  • CSAT Score Survey Chart
  • Likert Scale Chart
  • Pareto Chart
  • Sankey Diagram

Category

  • PPC
  • SEM
  • SEO
  • SMM
  • Data Visualization
  • Others
Join our group

Benefits

  • Q&A on PPC advertising
  • Get expert advice
  • Great PPC discussions
  • Stay updated with PPC news
  • Quick support on tools
  • Discounts and special offers