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If image ads are comic books, animated ads are superhero movies. Animated advertisements are an engaging way to boost your digital marketing campaign.
If the animation is compelling, the target audience’s attention will naturally gravitate toward it. The more people’s attention you capture, the more you will drive up your clickthrough rate.
Browse through some of your favorite websites and pay attention to the animated Google Display Ads. Which ones spoke to you? Impressive animated banner ads examples are typically attractive, informative, funny or any combination of these characteristics.
Many animated banner ads examples you see use HTML5, a format supported by Google Ads. HTML5 utilizes a combination of coding, image files, and text to create a finished video advertisement. Learn how to create HTML5 banner ads to drive up your digital marketing capacities.
Creating animated Google Display Ads in either of the formats is more involved than creating simple, single-image advertisements. You will need to have a working knowledge of web design for HTML5.
Animated banner ads examples that work well tell stories. Hiring creative people to work on your campaign or getting creative yourself will increase your clickthrough rates and conversions.
Understanding keywords and audience demographics will only get you so far. Those are the ingredients and kitchenware. The best kitchen with the finest ingredients does not matter without good chefs. Creative designers are the cooks that turn your information into clickable content.
Animated HTML5 ads are just frameworks for making animated banner ads. The creative process before creating a video file is what will give potential to your ad.
Think about what your advertisements’ call to action is and what information you need to display. It could benefit you to browse websites to find animated banner ads examples for similar marketing campaigns. Get an idea in your head of animation will help you convey your message.
Once you have an idea, you can start storyboarding. Storyboarding is simple: sketch relevant action frames for your ad.
As an example, a storyboard for a squirrel finding an acorn and running up a tree with it might start with just the acorn on screen. The second frame on the board is a squirrel entering. You can even have a separate frame for the squirrel noting the acorn’s presence. The next part of the storyboard is the squirrel picking up the acorn. The fifth and final frame shows the squirrel running up the tree.
Do not worry about how it looks; this is an outline. You can use text, doodles, or even pictures to create a storyboard. The main point of a storyboard is accurately conveying your vision. If you plan to hire animators or a film team, it will still benefit you to go into a meeting with a storyboard.
Along with film or animation, working animated banner ads examples have text that encourages clicks. The text can be a static aspect of the animation, like a banner underneath the video. You can also make the text dynamic, perhaps appearing after the main action of the video.
Your text could read “Winter Clearance Sale: Snatch these deals up before they disappear.” Using the squirrel video as an example, you could include text underneath the acorn that remains the entire time. You could also have it fade in after the squirrel has left the screen. Get creative: You can even have the text on the acorn, so the squirrel is snatching the deal.
You are also not required to make an animation that is as active as a film or cartoon. Sometimes subtlety is the way to go.
You can achieve engaging effects by having the background fade between different colors. You can make your logo or text dance and move. Do not feel limited to linear animations.
Whether you create a unique film or animation for your ad or use stock footage, make sure it is high-quality and relevant to your campaign. Using irrelevant footage leaves a bad taste in your target audience’s mouth, no matter how captivating.
Do not alienate your audience by using cheap tricks to get their attention. Tactics that alienate your audience include bait-and-switch with malware warnings or lewd imagery. Bait-and-switch animations are not always bad, but make sure to keep it classy and funny.
Consider using dynamic advertising within your video. HTML5 allows you to use placeholder elements that change based on information fed into the ad through cookies and JavaScript code. You can show users who have visited your website before something different or tailored to their activity, a tactic known as retargeting.
A user who has never been to your website before might see the squirrel video from above. A user who has been on the landing page for a specific product of yours might see the same video. However, if you use HTML5 with placeholder elements, they will see the squirrel snatch up the product they viewed instead of an acorn.
You can also use placeholder elements to change the advertisement’s text based on the specific individual audience. Dynamic animated banner ads examples are better at hooking your audience and converting them into paying customers.
Consider using Google Web Designer to make your ad responsive animated Google Display Ads. HTML5 ads can change to fit the device or context in which it exists. You can make it so your ad will blend in well with the website’s design. You can also make sure your ad does not spill offscreen on mobile devices. Responsive advertising is essential in modern digital advertising. This is one of the reasons to use HTML5 over classic image formats.
Animated banner ads are creative by nature. Sometimes the idea for a compelling ad comes through in the process of designing the ad itself. Making animated ads in HTML5 or GIF format can lead to innovations you would never have thought of while using traditional ad formats.
Animated advertisements also look good. Human eyes evolved to track motion. Motion tracking is a part of our brain’s wiring. If you start erratically waving your hand in your periphery, you will notice that your ability to focus on this article decreases. It is easier for your audience to scroll past images without thinking. Even if they wanted to, it is harder for them to ignore animated ads.
Animated advertisements drive engagement up by their very nature. Research shows that the captivating look of animated banner ads examples increases audience engagement. Keep this in mind when designing your ad.
If all the audience does is look at the ad, you will want to make sure the ad is an apparent representation of your brand. The ability to use advertisements to build awareness is one of digital advertising’s multifaceted purposes.
Engaging the audience to build brand awareness is not the only outcome you want. Fortunately, increased engagement also means increased clickthrough rates. The more people stop to look at your ad, the more people will click on your ad.
Animated banner ads examples prove to be one cost-effective way to make use of Google Ads. By increasing your clickthrough rate, your cost-per-click will go down.
Higher clickthrough rates also lead to higher conversion rates. The end goal of all digital advertising is conversion. You can create quality advertisements, have high audience engagement, and make the most efficient use of your budget, but these are all means to an end. Even brand awareness is only a way to increase your customer base. The fact that these are not ends unto ssthemselves does not mean they are not important metrics. At the end of the day, though, you want people who know about your brand to become customers.
As animated ads have movements which adds value in visual appealing that is why chances of engaging audience through this ad is much better.
Google Ads does not support HD GIF images anymore.
Animation should not exceed 30 seconds. You can put shorter animation in repeat or loop but should not go beyond 30 seconds.
There is no better way to grab your audience’s eye than through catchy animated Google Display Ads. The prettiest picture is stale next to the same image that is moving.
Keep this article in mind when you are browsing the internet. Pay close attention to the myriad animated banner ads examples you see. You will start to notice patterns among the ones that are most effective at getting your attention. Do not be shy in taking notes and learning from existing material.
Do not limit yourself to static GIF animated advertisements either. Studying animated banner ads examples has shown that the way to drive engagement is through dynamic elements. Your audience will feel like you are speaking directly to them because, with dynamic animated ads, you will be.
Using animation in your digital ad campaigns will drive engagement, boosting clickthrough rates. High clickthrough rates ultimately lead to paying customers converting to your brand. Make animated advertisements that you are proud of, and the customers will follow.
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