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Advertising agency software provides a suite of tools to organizations that seek to help other businesses with their marketing and/or advertising.
It is typically an advanced toolkit designed for experienced marketers and data users. The purpose of most advertising agency software is to manage the workload across multiple client marketing accounts.
These tools provide a list of features that make data management and marketing strategies more efficient and effective. That’s why it is often referred to as advertising agency management software.
This discussion will answer key questions about the importance of an advertising agency and how advertising agency software plays a vital role in the services these companies provide to their clients.
Let’s get started.
Software designers make these solutions specifically for large agencies that juggle several ad accounts simultaneously.
That said, some advertising agency software tools work for both agencies and single business users.
For instance, we’ll look at PPC Signal later in this discussion. This AI-based tool automates a significant part of managing PPC campaigns, whether you’re running one account or several.
If you decide to hire an advertising agency, you should ask what software they use to manage client accounts. If they do not use any type of enterprise software or a tool like PPC Signal, be cautious.
These types of software solutions are not just a convenience or a luxury. They are increasingly becoming necessary due to the growing need for data-driven strategies.
For ad agencies, having some form of agency google ads management software is absolutely vital.
There’s no perfect answer to this question because every business is unique. For most companies, the answer is yes. There are many benefits to unlock using a digital marketing agency.
However, some businesses may need to be more frugal with their google ads budget and spending. These entities might opt to manage their own digital marketing to save money, at least initially.
This can be a rewarding approach that lets you learn details about your business, products, services and customers that you may not have known before.
The drawback is that managing your own digital marketing accounts can be a time-consuming hassle. If your focus is attract more customers to your business then you should spend the time productively.
To demonstrate why a company should strongly consider hiring an advertising agency, let’s look at some of the benefits.
Contemporary businesses need an online presence. This has become even more evident thanks to everyone’s least favorite topic – the pandemic.
Many companies with little or no online side to their business didn’t survive the long periods of quarantine.
While you don’t want to repeat these mistakes and you may already know the significance of having an online presence for your business, it is not an easy feat to accomplish.
It is a substantial investment of time and can take months to even years to develop. Not every business has the luxury of waiting so long for this process to take effect.
As influencer marketing increases ROI, similarly that’s where advertising agency software enters the mix. With these tools, a third-party marketing agency can take the reins of your strategies and boost your online presence in less time.
An agency works with multiple clients to create and improve business results through digital marketing. They are adept at knowing how online channels work and the best courses of action to bring your business into the Digital Age by keeping focus on improving in marketing ROI.
The expertise that an agency brings to the table is guaranteed to bring in new customers to your business.
You can achieve a similar result by managing your own advertising campaigns, but not at the same level. Again, an agency already knows the ropes and can hit the ground running as soon as you hire them.
More customers mean more revenue and a healthier bottom line. This turns the expense of hiring a digital marketing agency into an investment.
When you invest in the right agency, you receive a positive return through all the new business and growth your company experiences.
Digital marketing and advertising are time-consuming pursuits. Not only do you have to create and publish each campaign, but you also have to monitor the results and make frequent adjustments.
Finding the time to manage your campaigns, on top of everything else you do for your business (i.e., running the company on a day-to-day basis), can quickly become an impossible challenge.
As your business grows, its demands also scale up. You eventually hit a tipping point where it is no longer possible to manage your marketing without the help of an agency.
By making this investment, you can focus all of your time and energy on the parts of running your company that suit you and your skillset. You always want to focus on where your strengths are!
Advertising agency software helps manage the needs and requests of many clients and accounts at once. It’s necessary for large agencies because they have to handle so many campaigns at the same time for different businesses.
That said, digital marketing agencies also use a variety of other tools, such as:
While these tools may not be essential to running a digital marketing campaign, they help produce more effective campaigns.
A small business may not want to invest in all of these tools because of the added costs. When you hire PPC management agency, you get access to these helpful add-ons as part of the agency’s fee.
Another valuable resource that an agency offers is the number of people working on your campaigns. Instead of managing your campaigns yourself, you have a team of professional marketers on the job.
A digital marketing or advertising agency employs a team of professional marketers to manage client accounts and offer creative input.
With so many experts available, you may wonder why they even need advertising agency management software.
There are many reasons why advertising agency management software is useful to these organizations. Many of these benefits help ad agencies deliver better results to their clients.
If you’re thinking about hiring an advertising agency, it’s critical to know these benefits to understand how it impacts the success of your campaigns.
Digital marketing campaigns produce mountains of data. This data is a valuable resource because it includes all of the information you need to optimize your strategies and achieve the best results possible for your budget.
This is known as the data-driven decision making approach and it is critical to success. Instead of guessing or relying on trial and error, data supplies you with raw evidence on the best actions for your marketing campaigns.
For the data-driven approach to work, you need to collect, manage and analyze all of this data. It is not an easy feat. Data is big, fast-moving and requires swift analysis. It requires lots of time, no matter how much marketing experience you have.
Advertising agency management software includes data-management and analysis features that allow the team to monitor and analyze your data and make more accurate decisions.
Most advertising agency software tools include automation features that utilize machine learning algorithms and artificial intelligence. This technology is advanced enough to handle certain marketing tasks with little or no human intervention.
When an agency automates tasks that are normally time-consuming, it frees up tons of time. In a way, it’s like having extra staff members taking care of the tedious tasks that no one wants to do.
Thus, automation can help reduce the staffing costs of an ad or marketing agency. With less staff overhead, agencies can offer more affordable rates to clients, without sacrificing the quality of the results.
Advertising agency management software doesn’t just offer convenience through automation and easier data management. Taking a data-driven approach and automating problematic steps in the advertising/marketing process leads to overall better results.
STP marketing model examine your products or services in the context of customer but, the right tools used in marketing drive you achieving the goals of marketing effectively. The many features included with this management software help an agency consistently deliver outstanding marketing campaigns to clients.
Remember, you can’t just follow the programmatic advertising examples and win the race of marketing. An advertising agency provides a processional service. Their objective is to produce the best results for clients. When they deliver on this promise, it improves their reputation and allows them to grow their agency and charge more to future clients.
In most cases, better results equal higher revenue for the client. Thus, advertising agency management software benefits both parties.
There is plenty of marketing know-how that agencies bring to the table. Some of these skills a business can learn on its own over time.
However, you can’t learn the creativity and out-of-the-box marketing thinking needed to develop winning campaigns that stand out from the competition.
This is the real advantage of hiring an agency. These companies have a proven track record of delivering successful, creative campaigns.
Thanks to advertising agency management software, these teams have even more time to commit to the creative side of the business. The software handles the more routine tasks, giving the agency more flexibility.
One of the best examples of advertising agency software is PPC Signal. In fact, this works for both agencies and businesses managing their ad campaigns in-house.
PPC Signal helps you manage multiple Google Ads accounts at the same time. It uses AI technology to automatically monitor every account down to the keyword level.
It is one of the easiest ways to manage PPC strategies, whether you’re handling one account or 100.
Much of what PPC Signal does happens in the background. Machine algorithms work 24/7, around the clock, monitoring each account and campaign you manage.
The AI system looks at ad performance across every metric and dimension, comparing it to your historical results. The algorithms look for the most significant changes in performance, whether positive or negative.
Once it detects a noteworthy shift, trend or outlier, it analyzes the data and presents it to the user on the PPC Signal dashboard. Here is a sample screenshot of this tool at work.
As soon as you open your PPC Signal dashboard, you see this overview that includes all of the active and current changes happening across your accounts.
The sample screenshot shows 17 active signals, but an agency managing many accounts at once could have hundreds or thousands of current changes happening at once.
To make it easier to find the signals that matter most, you can apply filters to your dashboard results. This includes filtering by:
For instance, an advertising agency would first select the client account they want to work on. Next, they may filter by a specific metric type that aligns with the client’s goals. This will boil down the list of thousands of active signals to just a handful.
Once you find a signal to investigate, selecting the Explore button opens the data to show a more detailed view of the information.
It even includes an interactive chart where you can add additional performance metrics to gain a fuller picture of what’s happening in the ad campaign.
After you’ve finished exploring the change, you can make immediate edits to the account/campaign in question.
PPC Signal takes you from raw data to positive action in just a few clicks. If you understand the signals well and take actions timely you can increase your PPC ROI instead of wasting and draining efforts.
Clients of advertising agencies expect consistent results. After all, that’s why they invested in an agency in the first place!
PPC Signal’s automated PPC optimization system helps you maintain positive progress and results by routinely resolving potential risks and capitalizing on opportunities.
Each signal on your dashboard uses either red or green text to signify whether it is a risk or an opportunity.
A risk signal occurs when your metrics are moving in a negative direction. Keep in mind that this doesn’t always mean the data is trending down. For instance, if your costs decrease, it’s a positive thing, but rising expenses are negative.
If you fail to act quickly to resolve a risk, your performance will decrease. These issues tend to grow into larger ones if left undetected. Thus, you want to fix any risks sooner rather than later.
If PPC Signal shows you a change using green text, it reflects that this is a positive, opportunistic insight.
Failing to respond quickly to these positive signals won’t hurt your performance. However, you will be missing the chance to improve that performance by seizing valuable opportunities that raise performance.
With PPC Signal automatically showing you risks and opportunities whenever they arise, you can stop performance from backsliding and always keep it moving forward.
That leads to the consistent results that clients expect from advertising agency software!
The automation capabilities of PPC Signal allow agencies and in-house marketers to respond faster to ad changes. As soon as a notable change occurs, PPC Signal detects it and alerts you.
Plus, PPC Signal constantly monitors your Google Ads results. It doesn’t need sleep or breaks, making it much more productive than manual analysis methods. It’s like a 24/7 alarm system any time your campaigns start behaving unexpectedly.
This speed is a supreme advantage in the competitive advertising space. You’ll be able to respond to trends, shifts and other opportunities faster than competing advertisers that don’t have an automated tool like PPC Signal.
The value of most opportunities is fleeting. For instance, if a new keyword relevant to your business is suddenly trending, you want to be the first to notice. You’ll be able to build ad ranks and enjoy lower costs before the rest of the competition starts taking notice.
It’s a bit like investing in a rising stock on the ground floor. The sooner you see the value and invest, the higher your returns.
Since you don’t have to spend time sifting through your data to detect possible changes on your own, you have more time to take action.
PPC Signal provides complete insights. There’s no additional analysis required. All you have to decide is which signal to resolve and how. PPC Signal will even recommend an action and allow you to make changes directly to your accounts.
You’ll capture more opportunities and mitigate risks faster than the competition, ensuring you stay one step ahead of them, instead of two steps behind.
The PPC Signal system is built around the concepts of continuous improvement and the aggregation of marginal gains. These ideas suggest that even small, marginal gains lead to enormous progress.
You don’t need a paradigm shift or revolutionary idea to make progress. You just have to commit to making continuous improvements to your existing strategies.
Even a simple 1% change each day can produce massive improvement in a short amount of time. This is because these positive changes don’t add; they grow exponentially.
For example, if you improve your PPC campaigns 1% each day for a year, you may think that your year-end progress would be 365% (1% + 1% + 1%… and so on for 365 days).
The actual math behind improvement is 1.01^x, where x is the number of days.
1.01^(365 = ) 3,778%
This is because progress grows and builds on itself. The more time you put into seemingly-minor improvements, the greater your growth becomes.
Thus, the continuous improvement method makes time one of your most valuable assets. The longer you build your strategies, the more significant your competitive edge becomes.
Competitors won’t be able to gain an edge by simply investing more money. They need to put the same time into their campaigns to match your performance.
Successful marketing requires lots of time and a range of skills. It is possible to manage campaigns without the help of an agency. However, it means you have less time for other parts of your business.
A marketing agency gives you the freedom to focus all of your attention on running your business. Meanwhile, the marketing or advertising agency you hire handles your campaigns. Plus, the skills and expertise of the agency create better results for your marketing strategies.
Many steps in the marketing process are tedious and repetitive. These tasks can be time-consuming even for a seasoned marketer, meaning they have fewer hours to spend on more crucial tasks.
Marketing tools reduce or even eliminate the pressures from these tasks, giving the team more freedom to pursue the most critical projects.
Marketing agencies offer many benefits to clients. Not only does an agency save you the time and stress of managing marketing strategies on your own, but they also provide you with marketing expertise to elevate your campaigns and maximize your results.
While there is a cost to hire an advertising agency, the results you receive will help grow your business and revenue, offsetting the expense considerably.
Advertising agency software is a valuable tool that benefits both the agency and its clients.
As the challenges of digital marketing and advertising increase, so do the responsibilities and workload of agencies.
Advertising agency management software features tools and systems to help these businesses handle these growing demands, especially regarding data and automation.
One of the best advertising agency software solutions is PPC Signal because of its automated features and the ability to manage multiple accounts simultaneously.
If you’re finding it hard to keep up with clients’ campaign data while consistently delivering results that wow them, it might be time to invest in new advertising agency software.
PPC Signal’s system helps agencies provide daily improvements to each client’s account thanks to the automatic detection and analysis of critical changes to their Google Ads campaigns.
It’s a simple solution for powerful results, whether you’re an ad agency or a single marketer.
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