Pay-per-Click Ideas, Inspirations, & Insights.

Customer Retention Strategies and Why You Need Them for PPC Marketing?

Most marketers know about the importance of new customers, but not as many are familiar with customer retention. Here are some of the most effective customer retention strategies.

Data-Driven Decision Making Examples: What a Night at the Casino Teaches About PPC Marketing

These are some of the same essential elements that produce successful PPC marketing. Thus, a trip to the casino can actually be one of the great data-driven decision making examples and an effective learning experience for PPC managers!

20 Google Ads Shortcuts — How to Save Time and Hassle in PPC Marketing?

Are you wasting time with your PPC campaigns? Learn how to generate more profitable PPC campaigns with these Google Ads shortcuts.

PPC Marketing Funnel: How Funnel Helps to Amplify Your Digital Marketing Efforts

The digital marketing funnel is a trusted strategy, which can help marketers do so much more with pay-per-click advertising.

Turn Your Web PPC Marketing Campaign Management Process into Time-Saving, Simple, and Profitable Ventures

Managing PPC marketing campaign is not easy. There is an incredibly huge number of metrics and dimension combos that would easily overwhelm you.

13 PPC Marketing Insights Examples – How they Work?

Click to discover 13 critical marketing insights examples and proven tips that matter in pay-per-click (PPC) Management.

What are the Benefits of Hiring a PPC Marketing Firm?

This guide shows you things to look out for before working with a PPC marketing firm. You'll also discover tools for monitoring your campaigns.

How to Get into PPC Marketing?

New to PPC advertising? You need a good guide. We fill you in on the 9 questions you must ask your PPC marketing expert to get ahead.

What is Actionable Intelligence? Extracting Actionable Intelligence in PPC Marketing

What is actionable intelligence in PPC marketing and how do you detect and use it to improve the performance of your campaigns? Find out in this discussion.

Marketing Campaign Failures: Why It’s Such a Pain to Optimize PPC Campaigns

Most PPC endeavors are marketing campaign failures. Find out why and what to do about it instead.

Types of Marketing Metrics: Impact For PPC Analysis

PPC is unmistakably complex because of how many combinations of metrics and dimensions exist. Learn how to overcome this complexity with PPC Signal.

How to Optimize Marketing Campaign in PPC?

The marketing campaign management process helps you discover exciting ways to improve your account. Read how you can find these hidden PPC opportunities.

Top 5 Money-Making Ways How AI is Reshaping Pay-Per-Click (PPC) Marketing

How AI is reshaping marketing in today’s world is mind-blowing and immense. Click to discover how it’s positively transforming PPC management.

What is Conversion Rate in Marketing? Steps to Increase Your PPC Conversion Rate

What is conversion rate in marketing? Find out the answer, as well as the keys to boosting conversions, leads, and sales on website without increasing traffic.

Analytical Skills in Marketing: Why a PPC Manager Should be Astute & Have an Analytical Background?

The data is only valuable if you have the analytical skills in marketing to extract relevant insights and understanding.

How to Track Marketing Campaigns? Let’s Have a Watchdog in PPC

Learn how to track marketing campaigns and boost your performance and growth with the best marketing campaign tracking software for PPC.

Examples of Marketing Analytics: Real-Life Challenges While Doing Analysis in PPC

Explore 9 examples of marketing analytics and make better PPC management decisions by overcoming the challenges that occur when analyzing campaign data.

How PPC Keyword Strategies Can Boost Your Marketing ROI

Discover how PPC keyword strategies can help you solve your marketing woes while boosting your return on investment (ROI).

PPC for Startups: 10 Steps to Launch a Successful Google Ads Marketing Campaign

Even the best startup marketing strategy ideas need a solid plan. Focusing on these steps will get your business going in the right direction.

What is Marketing Automation Software for PPC Data Analysis?

Learn what marketing automation software is and how to use AI to analyze your PPC data and find meaningful, actionable insights to improve performance.

Types Of Marketing Analytics: How Misinterpretation Of Data Can Affect PPC Decisions

When there are different combination of data and analysis are possible then chances of misinterpretation and understanding the results can cause some confusion.

Data Analysis in Marketing to Identify Pattern in PPC Data

Data analysis in marketing helps you measure and empower your strategies. Learn how to master data analysis in marketing to improve your PPC campaigns.

Days after announcing a feature that allows migration of chats to different numbers, WhatsApp is now working on a new tool called “Flash Call.”

What is a Flash Call?

Why the name “Flash Call”?

Days after announcing a feature that allows migration of chats to different numbers, WhatsApp is now working on a new tool called “Flash Call.”

What is Storytelling in Marketing: 5-Money-Saving Facts Why Visual Storytelling Matters To PPC

Visual storytelling is a money-saving tool in PPC marketing that’s often overlooked. Click to learn more.

What is a White Paper in Marketing? Best Practices

What is white paper in marketing? This guide explores types of white papers and key strategies to help you use them in your marketing strategy.

Perceptual Map Marketing: Boost Your Competitive Edge

Discover strategies to better position your brand. This blog explains Perceptual map marketing, when to use it, and its pros and cons.

Data Analysis for Marketing: Get the ROI You’ve Been Missing

How does data analysis for marketing drive better decisions? Understand your customers and increase ROI. Ready to make data work for you? Read on!

What is Undifferentiated Marketing?

Discover the power of undifferentiated marketing. You’ll learn when to use it, understand its purpose, and see real-world examples.

What is Experiential Marketing? Benefits and Examples

What is experiential marketing? Discover how this powerful strategy creates unforgettable brand experiences and drives customer engagement.

Consumer Generated Content (CGC) Marketing Tips

Learn how to create and measure UGC campaigns. You’ll understand their pros and cons and get valuable tips for user-generated advertising.

Situation Analysis in Marketing: Importance and Benefits

Discover the essentials of situation analysis in marketing. This guide covers the key components, examples, and best practices to shape your strategy.

What is Social Networking Marketing Strategy? A Quick Guide

Discover what a social networking marketing strategy is and how it can boost your brand. You’ll learn to create a successful social networking marketing plan.

Customer Behavior in Marketing: Key Insights and Trend

Learn what customer behavior in marketing entails and why it's crucial for success. You’ll discover the principles, types, and factors of consumer behavior.

What is the Best Time to Send Marketing Emails?

Discover the best time to send marketing emails. You’ll find tips, variables, and performance measurement techniques for maximum impact.

Marketing Lifecycle Stages: A Comprehensive Guide

Discover the marketing lifecycle stages and how they shape customer relationships. You’ll understand their role in driving customer engagement and retention.

Marketing Call to Action Examples: Driving Engagement

Discover the ins and outs of marketing call-to-action examples. Learn what a call to action is, why it is important, and discover various types of CTAs.

Sports Marketing Examples: 5 Real-life Stories

Discover the impact of sports marketing. Explore real-world sports marketing examples and gain insights into creating campaigns that resonate with audiences.

Marketing Mix Distribution Strategy: Driving Success

This guide shows you what marketing mix distribution strategy is, and how to figure out the right distribution strategy for your business.

Mobile Application Marketing Strategy for Maximum Downloads

This guide dives deep into mobile application marketing strategy, and how to create the right mobile app marketing strategy for your brand.

What is Brand Positioning in Marketing: Critical Elements

This guide reveals answers to the "What is brand positioning in marketing" question. It also shows you how to implement and analyze your brand positioning strategy.

Search Engine Marketing vs Search Engine Optimization

This guide shows you everything you need to know about the search engine marketing vs search engine optimization debate. You'll also discover how to track your online marketing activity.

Referral Marketing Examples: Visualizing Success

This guide shows you how to grow your business using referral marketing. You'll also see some referral marketing examples to help you get started.

Customer Perceived Value in Marketing: Good to Great

This guide shows you what customer perceived value in marketing is. You'll also discover how to improve the perceived value of your brand offering.

Global Marketing Techniques: How They Work

Discover the secrets of successful global marketing techniques. This insightful content will equip you with the knowledge to captivate audiences worldwide.

How the 7 Functions of Marketing Drive Business Success?

Discover the significance of the 7 functions of marketing. Leveraging these functions can propel your business toward sustainable growth and success.

The Best Referral Marketing Programs to Energize Brand

This guide shows you the best referral marketing programs. You will also discover how to design the right marketing program for your brand.

Email Marketing Return on Investment: Analyze in Excel

How to calculate your email marketing ROI and discover why calculating email marketing return on investment (ROI) is crucial for your business.

Marketing Funnel Examples: A Blueprint

Dive into a real-world marketing funnel example. Learn how to attract, engage, and convert leads at every stage, enhancing your overall marketing strategy.

How to Master Marketing Methods for Small Business?

Thrive in a competitive market with strategic marketing methods for small businesses. Learn how to leverage digital channels, and customer referrals.

An Insightfu Overview: What is a Drip Marketing Campaign?

Discover what is a drip marketing campaign, automated, personalized strategies for effective lead nurturing. Elevate your marketing game today!