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Pay-per-Click Ideas, Inspirations, & Insights.
The best source for PPC how-to info, advice, best practices, data analytics, and more that will help you
save time and money.
7 min read
What are the Benefits of Hiring a PPC Marketing Firm?
This guide shows you things to look out for before working with a PPC marketing firm. You'll also discover tools for monitoring your campaigns.
10 min read
Customer Retention Strategies and Why You Need Them for PPC Marketing?
Most marketers know about the importance of new customers, but not as many are familiar with customer retention. Here are some of the most effective customer retention strategies.
16 min read
What is Actionable Intelligence? Extracting Actionable Intelligence in PPC Marketing
What is actionable intelligence in PPC marketing and how do you detect and use it to improve the performance of your campaigns? Find out in this discussion.
23 min read
13 PPC Marketing Insights Examples – How they Work?
Click to discover 13 critical marketing insights examples and proven tips that matter in pay-per-click (PPC) Management.
20 min read
Turn Your Web PPC Marketing Campaign Management Process into Time-Saving, Simple, and Profitable Ventures
Managing PPC marketing campaign is not easy. There is an incredibly huge number of metrics and dimension combos that would easily overwhelm you.
14 min read
20 Google Ads Shortcuts – How to Save Time and Hassle in PPC Marketing?
Are you wasting time with your PPC campaigns? Learn how to generate more profitable PPC campaigns with these Google Ads shortcuts.
5 min read
How to Get into PPC Marketing?
New to PPC advertising? You need a good guide. We fill you in on the 9 questions you must ask your PPC marketing expert to get ahead.
21 min read
Data-Driven Decision Making Examples: What a Night at the Casino Teaches About PPC Marketing
These are some of the same essential elements that produce successful PPC marketing. Thus, a trip to the casino can actually be one of the great data-driven decision making examples and an effective learning experience for PPC managers!
5 min read
PPC Marketing Funnel: How Funnel Helps to Amplify Your Digital Marketing Efforts
The digital marketing funnel is a trusted strategy, which can help marketers do so much more with pay-per-click advertising.
7 min read
PPC vs. CPC: What Sets Apart PPC from CPC in Digital Marketing?
One of the terms that are often used together in the context of internet marketing is PPC (Pay Per Click) and CPC (Cost Per Click). People often mix them up and often wonder which one to use and which one to go for.
8 min read
What is ROI in Marketing? Learn to Measure and Track PPC Campaigns
Click to discover how to calculate ROI in marketing. We’ll also address the following question: what is ROI in marketing?
15 min read
How to Track Marketing Campaigns? Let’s Have a Watchdog in PPC
Learn how to track marketing campaigns and boost your performance and growth with the best marketing campaign tracking software for PPC.
15 min read
Data Analysis in Marketing to Identify Pattern in PPC Data
Data analysis in marketing helps you measure and empower your strategies. Learn how to master data analysis in marketing to improve your PPC campaigns.
15 min read
What is Marketing Automation Software for PPC Data Analysis?
Learn what marketing automation software is and how to use AI to analyze your PPC data and find meaningful, actionable insights to improve performance.
13 min read
Optimize Marketing Campaign: How to Discover Hidden Opportunities in PPC Before They Surprise You?
The marketing campaign management process helps you discover exciting ways to improve your account. Read how you can find these hidden PPC opportunities.
16 min read
Importance of Storytelling in Marketing and How to Turn Complex PPC Data into Simple Stories?
The importance of storytelling in marketing helps you present your best actionable insights to others. Learn to turn complex ad data into simple stories.
22 min read
Examples of Marketing Analytics: Real-Life Challenges While Doing Analysis in PPC
Explore 9 examples of marketing analytics and make better PPC management decisions by overcoming the challenges that occur when analyzing campaign data.
18 min read
Top 5 Money-Making Ways How AI is Reshaping Pay-Per-Click (PPC) Marketing
How AI is reshaping marketing in today’s world is mind-blowing and immense. Click to discover how it’s positively transforming PPC management.
19 min read
Types of Marketing Metrics: How Combinations of Dimensions And Metrics Impact PPC Analysis
PPC is unmistakably complex because of how many combinations of metrics and dimensions exist. Learn how to overcome this complexity with PPC Signal.
Types Of Marketing Analytics: How Misinterpretation Of Data Can Affect PPC Decisions
When there are different combination of data and analysis are possible then chances of misinterpretation and understanding the results can cause some confusion.
14 min read
Marketing Campaign Failures: Why It’s Such a Pain to Optimize PPC Campaigns
Most PPC endeavors are marketing campaign failures. Find out why and what to do about it instead.
10 min read
What is Conversion Rate in Marketing? Steps to Increase Your PPC Conversion Rate
What is conversion rate in marketing? Find out the answer, as well as the keys to boosting conversions, leads, and sales on website without increasing traffic.
4 min read
What is Cross Marketing and What it can do for Your PPC Campaign?
An in-depth look into what is cross-marketing. How to utilize this marketing approach for better campaign results?
11 min read
PPC for Startups: 10 Steps to Launch a Successful Google Ads Marketing Campaign
Even the best startup marketing strategy ideas need a solid plan. Focusing on these steps will get your business going in the right direction.
7 min read
What are the Best Practices for Audience Marketing?
This guide shows you the nitty-gritty of audience marketing. You will also discover tools to help you track your campaigns.
How to Uncover Insights: Descriptive Marketing Research
Click to learn how to uncover insights using descriptive marketing research. Also, we’ll take you through descriptive research methods.
8 min read
How to Improve Return on Marketing Investment?
This guide shows you how to measure your return on marketing investment (ROMI). It also shows you tools to help you measure your ROMI.
7 min read
How to Create a Marketing Campaign?
This guide shows you how to create a marketing campaign. You also get to discover tools to help you monitor your campaign.
9 min read
How to Develop Your Sales and Marketing Plan?
Discover all there is to know about a sales and marketing plan. You will also discover ways of tracking your campaign performance.
7 min read
What is the Difference between Marketing vs. Advertising?
This guide shows you the key difference between marketing vs advertising. You will also discover the various marketing and advertising types.
7 min read
What are the important Marketing Metrics Examples?
These marketing metrics examples give you a glimpse of what you should be measuring during your campaign. Also, you’d see how to track your metrics.
7 min read
How to Analyze Your Paid Digital Marketing?
This guide shows you what you need to know about paid digital marketing. You also get to discover tools used for measuring your campaign.
8 min read
Top Digital Marketing Metrics Every Business Should Track?
Digital marketing metrics are what make online campaigns measurable. In this guide, you'd discover the top metrics for your business.
11 min read
How PPC for Law Firms Can Help Them to Stand Out Online?
This guide shows you everything about PPC for law firms. You also get to discover a tool to help you monitor your PPC campaigns.
11 min read
The Power of Influencer Marketing Examples That Worked
Read about a variety of influencer marketing examples, including examples of successful influencer marketing campaigns.
8 min read
How to Set Digital Marketing Goals for Your Business?
Click to learn how to set digital marketing goals for your business. Also, we’ll take you through the anatomy of digital marketing goals.
11 min read
4 Types of Marketing Segmentation Examples to Lift Your ROI
Here are some marketing segmentation examples to help you separate your customers into various segments. You will see how to segment your customers.
10 min read
PPC for Small Businesses: The Secret to Growing Your Sales
Click to learn the secret to growing your sales with PPC for small businesses. Also, we’ll take you through the benefits of PPC for small businesses.
8 min read
Strategic Marketing Plan Example to Achieve Your Targeted Goal
This guide shows you some strategic marketing plan examples. You also get to discover how to monitor your campaigns using PPC Signal.
7 min read
How To Develop An Effective Tactical Marketing Plan?
This guide shows everything there is to know about a tactical marketing plan. It also shows easy ways of measuring your PPC campaign results.
9 min read
A Guide to Effective Ecommerce PPC Management
Here is all you need to know about e-commerce PPC management. This guide also shows you easy ways of tracking your campaign.
10 min read
How to Develop a Successful Pre-Launch Marketing Strategies?
Discover everything about a pre-launch marketing strategy. The guide also reveals the right tool for tracking your campaign.
8 min read
Digital Marketing Campaigns Examples to Promote Online
In this guide, you'll discover eight digital marketing campaign examples. You'll also see how to track your campaigns.
9 min read
Successful Marketing Campaign Examples That Worth Emulating
These successful marketing campaign examples reveals how to launch a world-class campaign. You also get to discover how to monitor your campaigns.
