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Google Ads is one of the best marketing channels available to grow your business. At the same time Google Ads makes it easy to waste your money. Tackling Wasted Spend in Google Ads can be complicated and challenging.
Wasted Spend means missed opportunities; it is a double-whammy: the lost money could have been put to better use.
Marketing pioneer John Wanamaker famously said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This report can help you identify money-draining factors in your Google Ads campaign that may result in Wasted Spend.
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