If your business is location specified, than measuring if you’re targeting the right area is crucial because your ad should be shown at the relevant spaces only. Geo Performance Report Lists down locations having more impressions with other helping metrics like clicks, cost, average CPC, wasted spend and conversion spend. If you’re targeting multiple locations, than with each location comes a detailed analysis of metrics like date, device and day of week segments, which may help you to make decision about your campaign targeting. The report has 2 main kind of analysis, first, The Pareto analysis for locations applies 80/20 rule to measure Impressions, Clicks, Cost, Wasted Spend and Conversion spend. It helps to identify locations getting 80% of impressions or other measurements. Second, it has change projection analysis by locations for impressions and by locations & device for impressions, clicks, cost, wasted spend and conversion spend metrics.