Advertiser’s one of the most favorite metrics in Google Ads is Cost per Conversion . Everyone would love to learn the tricks that could reduce the cost of the conversion and increase the return on investment (ROI) of their campaign. PPCexpo has put together a report on it to make your work easier for you.

Cost per Conversion Report is a meter on this important metric to give you a panorama view of your data. You have an opportunity to drill down to further level of details to understand the patterns which are actually contributing in Cost per Conversion. You may find the patterns that are increasing your Cost per Conversion or vice versa.

This report will help advertisers to find the list of search terms associated with keywords which are contributing in the lower Cost per Conversions. If those search terms are not already added as keyword in your campaign you may consider to add them to boost your ROI.